MICHAEL DELIKAT
Naples
Summary
Dynamic e-commerce professional with a proven track record of doubling online revenue at ProSource Diesel—from $3.8M to over $7.2M. Specializing in SEO, digital transformation, and user experience optimization, I drive sustainable growth through strategic product catalog expansion, effective vendor management, and cross-functional team leadership.
Overview
13
13
years of professional experience
Work History
Founder & Developer
DKTNYGarage.com
09.2023 - Current
- Developed e-commerce solution centered on BMW in European market, targeting OEM and aftermarket parts.
- Engineered tailored Year/Make/Model/Engine/Chassis (YMMEC) fitment logic, facilitating smoother and more user-friendly navigation experience versus TecDoc
- Constructed intuitive catalog design improving usability and increasing conversion rates.
- Achieved higher search engine rankings than leading global competitors through sophisticated SEO techniques and precise keyword targeting
- Executed comprehensive full-stack UI/UX enhancements to cater to both enthusiasts and professional mechanics, establishing a best-in-class user experience.
Director of E-Commerce
ProSource Diesel
Fairfield
08.2020 - Current
- Elevated to spearhead e-commerce growth and digital transformation for top diesel parts supplier.
- Elevated online revenue from $3.8M to upwards of $7.2M over 2 years, aiming to surpass $9M by 2025
- Oversaw catalog enhancement surpassing 8,000 SKUs; reengineered category tree influenced by consumer trends, achieving twice the conversion rates from 2020 to 2022.
- Engineered one-click repair kit product strategy, defining new industry metrics for usability and content quality.
- Optimized supplier agreements, diversifying product sourcing to elevate competitive advantage.
Director of eCommerce
AutoParts.com
Royal Oak
01.2025 - 08.2025
- Brought on as a consultant to lead digital transformation and optimization initiatives for a large-scale automotive e-commerce platform.
- Optimized site UI/UX, improving navigation, product discovery, and customer engagement.
- Restructured the catalog and eliminated category inefficiencies to streamline product findability.
- Implemented custom product sort logic, prioritizing product quality and customer relevance.
- Developed custom parts kits to increase average order value and simplify purchasing for consumers.
Product Development Manager
IRONMARKETS
Fort Atkinson
04.2023 - 07.2024
- Directed tech stack, vendor relationships, and UX optimization for digital marketplace platforms.
- Cut page load times by 40% (desktop) and 42% (mobile) through platform optimizations.
- Executed a 100-day website migration project on time, ensuring continuity of operations.
- Led cross-functional teams to develop innovative product strategies and roadmaps.
- Managed product lifecycle from concept through launch, ensuring timely execution.
Digital Marketplace Manager
SKF Group
Lansdale
11.2021 - 04.2023
- Managed U.S. EU marketplace growth (Amazon, eBay, Allegro) across 14,000 SKUs.
- Achieved 221% revenue growth in 12 months on Amazon/eBay USA, improving pricing and inventory systems.
- Delivered a 330% increase in quantity sold and a 313% order growth via marketplace optimization.
- Launched Allegro in Poland, rapidly growing market share to #4 in Europe within one year.
- Oversaw compliance with safety regulations and company policies within operations.
Service Manager
BimmerTech
Warsaw
05.2019 - 07.2020
- Built global customer service & tech support program across North America, Europe & ANZ.
- Improved CSI by 15% YoY; cut service response times from 36h → 14h via workflow automation.
- Managed service operations for automotive technology products.
- Developed training programs for new service staff members.
- Coordinated scheduling and workflow for service appointments.
- Resolved customer inquiries and complaints promptly and effectively.
OEM Account Executive
The Reynolds and Reynolds Company
New York
06.2018 - 05.2019
- Delivered $6.1M in revenue (20% above quota) by deepening OEM partnerships.
- Secured $1.3M in new software sales through contract renegotiations.
- Managed account portfolios to ensure client satisfaction and retention.
- Conducted market research to identify potential business opportunities and trends.
- Coordinated contract negotiations to finalize agreements with clients.
eCommerce Amazon Manager
OE Part Expert, LLC
New York
12.2017 - 12.2018
- Managed daily operations to ensure efficient workflow and productivity.
- Evaluated team performance and provided constructive feedback regularly.
- Crafted and instituted standard operating procedures improving overall team efficiency.
- Developed training programs for new staff members.
- Implemented quality assurance measures for product consistency.
Catalog Merchandising Lead
FCP Euro
Milford
05.2017 - 06.2018
- Managed 150,000+ SKUs, optimizing merchandising, SEO, and catalog structure.
- Improved profitability on universal SKUs by 11%; on priority product lines by 12-18%.
- Drove Liqui Moly sales from $7.5K → $70K/month in 8 months, later scaling to $1 Million/month.
Auto Dealer
The Auto Rack LLC
Exeter Township
01.2013 - 05.2017
- Coordinated vehicle deliveries and maintained communication with logistics teams.
- Managed vehicle inventory and ensured accurate information for customer inquiries.
- Assisted customers in selecting vehicles based on preferences and budget.
- Coordinated financing options with lenders to facilitate customer purchases.
- Trained new staff on customer service protocols and operational procedures.
Service Manager European Auto Repair
M-Spec Performance
Middle Village
11.2015 - 02.2017
- Trained and mentored staff on customer service best practices and technical knowledge.
- Developed training materials for new staff on service protocols and tools usage.
- Resolved customer complaints in a timely manner.
Service Manager European Auto Repair
Minh's Auto Care Center
Brooklyn
05.2014 - 10.2015
- Managed daily operations of service department to ensure efficient workflow.
- Implemented process improvements to enhance service delivery and customer satisfaction.
- Supervised team members to ensure efficient service delivery and customer satisfaction.
- Developed and implemented training programs to enhance staff skills and knowledge.
- Oversaw inventory management of parts and tools for operational efficiency.
Electronics Technician BioPharma
Refine Technology, LLC
Pine Brook
12.2012 - 05.2014
- Maintained inventory of electronic parts and managed supply orders effectively.
- Conducted routine maintenance checks on equipment to ensure optimal performance.
- Implemented process improvements to enhance efficiency in repair workflows.
- Calibrated instruments to ensure precise measurements and functionality.
- Conducted routine inspections to maintain quality and safety standards.
Education
Bachelor of Science (BS) - Computer Science and Business Management
St. John's University
Queens, NYSkills
- E-commerce strategy
- P&L ownership
- seo
- sem
- Paid media
- CRO optimization
- Automotive parts fitment
- Catalogs
- Digital transformation
- Platform migrations
- Digital marketplace growth
- Category management
- Product line management
- Global cross-functional team leadership
Websites
Timeline
Director of eCommerce
AutoParts.com
01.2025 - 08.2025
Founder & Developer
DKTNYGarage.com
09.2023 - Current
Product Development Manager
IRONMARKETS
04.2023 - 07.2024
Digital Marketplace Manager
SKF Group
11.2021 - 04.2023
Director of E-Commerce
ProSource Diesel
08.2020 - Current
Service Manager
BimmerTech
05.2019 - 07.2020
OEM Account Executive
The Reynolds and Reynolds Company
06.2018 - 05.2019
eCommerce Amazon Manager
OE Part Expert, LLC
12.2017 - 12.2018
Catalog Merchandising Lead
FCP Euro
05.2017 - 06.2018
Service Manager European Auto Repair
M-Spec Performance
11.2015 - 02.2017
Service Manager European Auto Repair
Minh's Auto Care Center
05.2014 - 10.2015
Auto Dealer
The Auto Rack LLC
01.2013 - 05.2017
Electronics Technician BioPharma
Refine Technology, LLC
12.2012 - 05.2014
Bachelor of Science (BS) - Computer Science and Business Management
St. John's University