Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

MICHAEL DELIKAT

Naples

Summary

Dynamic e-commerce professional with a proven track record of doubling online revenue at ProSource Diesel—from $3.8M to over $7.2M. Specializing in SEO, digital transformation, and user experience optimization, I drive sustainable growth through strategic product catalog expansion, effective vendor management, and cross-functional team leadership.

Overview

13
13
years of professional experience

Work History

Founder & Developer

DKTNYGarage.com
09.2023 - Current
  • Developed e-commerce solution centered on BMW in European market, targeting OEM and aftermarket parts.
  • Engineered tailored Year/Make/Model/Engine/Chassis (YMMEC) fitment logic, facilitating smoother and more user-friendly navigation experience versus TecDoc
  • Constructed intuitive catalog design improving usability and increasing conversion rates.
  • Achieved higher search engine rankings than leading global competitors through sophisticated SEO techniques and precise keyword targeting
  • Executed comprehensive full-stack UI/UX enhancements to cater to both enthusiasts and professional mechanics, establishing a best-in-class user experience.

Director of E-Commerce

ProSource Diesel
Fairfield
08.2020 - Current
  • Elevated to spearhead e-commerce growth and digital transformation for top diesel parts supplier.
  • Elevated online revenue from $3.8M to upwards of $7.2M over 2 years, aiming to surpass $9M by 2025
  • Oversaw catalog enhancement surpassing 8,000 SKUs; reengineered category tree influenced by consumer trends, achieving twice the conversion rates from 2020 to 2022.
  • Engineered one-click repair kit product strategy, defining new industry metrics for usability and content quality.
  • Optimized supplier agreements, diversifying product sourcing to elevate competitive advantage.

Director of eCommerce

AutoParts.com
Royal Oak
01.2025 - 08.2025
  • Brought on as a consultant to lead digital transformation and optimization initiatives for a large-scale automotive e-commerce platform.
  • Optimized site UI/UX, improving navigation, product discovery, and customer engagement.
  • Restructured the catalog and eliminated category inefficiencies to streamline product findability.
  • Implemented custom product sort logic, prioritizing product quality and customer relevance.
  • Developed custom parts kits to increase average order value and simplify purchasing for consumers.

Product Development Manager

IRONMARKETS
Fort Atkinson
04.2023 - 07.2024
  • Directed tech stack, vendor relationships, and UX optimization for digital marketplace platforms.
  • Cut page load times by 40% (desktop) and 42% (mobile) through platform optimizations.
  • Executed a 100-day website migration project on time, ensuring continuity of operations.
  • Led cross-functional teams to develop innovative product strategies and roadmaps.
  • Managed product lifecycle from concept through launch, ensuring timely execution.

Digital Marketplace Manager

SKF Group
Lansdale
11.2021 - 04.2023
  • Managed U.S. EU marketplace growth (Amazon, eBay, Allegro) across 14,000 SKUs.
  • Achieved 221% revenue growth in 12 months on Amazon/eBay USA, improving pricing and inventory systems.
  • Delivered a 330% increase in quantity sold and a 313% order growth via marketplace optimization.
  • Launched Allegro in Poland, rapidly growing market share to #4 in Europe within one year.
  • Oversaw compliance with safety regulations and company policies within operations.

Service Manager

BimmerTech
Warsaw
05.2019 - 07.2020
  • Built global customer service & tech support program across North America, Europe & ANZ.
  • Improved CSI by 15% YoY; cut service response times from 36h → 14h via workflow automation.
  • Managed service operations for automotive technology products.
  • Developed training programs for new service staff members.
  • Coordinated scheduling and workflow for service appointments.
  • Resolved customer inquiries and complaints promptly and effectively.

OEM Account Executive

The Reynolds and Reynolds Company
New York
06.2018 - 05.2019
  • Delivered $6.1M in revenue (20% above quota) by deepening OEM partnerships.
  • Secured $1.3M in new software sales through contract renegotiations.
  • Managed account portfolios to ensure client satisfaction and retention.
  • Conducted market research to identify potential business opportunities and trends.
  • Coordinated contract negotiations to finalize agreements with clients.

eCommerce Amazon Manager

OE Part Expert, LLC
New York
12.2017 - 12.2018
  • Managed daily operations to ensure efficient workflow and productivity.
  • Evaluated team performance and provided constructive feedback regularly.
  • Crafted and instituted standard operating procedures improving overall team efficiency.
  • Developed training programs for new staff members.
  • Implemented quality assurance measures for product consistency.

Catalog Merchandising Lead

FCP Euro
Milford
05.2017 - 06.2018
  • Managed 150,000+ SKUs, optimizing merchandising, SEO, and catalog structure.
  • Improved profitability on universal SKUs by 11%; on priority product lines by 12-18%.
  • Drove Liqui Moly sales from $7.5K → $70K/month in 8 months, later scaling to $1 Million/month.

Auto Dealer

The Auto Rack LLC
Exeter Township
01.2013 - 05.2017
  • Coordinated vehicle deliveries and maintained communication with logistics teams.
  • Managed vehicle inventory and ensured accurate information for customer inquiries.
  • Assisted customers in selecting vehicles based on preferences and budget.
  • Coordinated financing options with lenders to facilitate customer purchases.
  • Trained new staff on customer service protocols and operational procedures.

Service Manager European Auto Repair

M-Spec Performance
Middle Village
11.2015 - 02.2017
  • Trained and mentored staff on customer service best practices and technical knowledge.
  • Developed training materials for new staff on service protocols and tools usage.

  • Resolved customer complaints in a timely manner.

Service Manager European Auto Repair

Minh's Auto Care Center
Brooklyn
05.2014 - 10.2015
  • Managed daily operations of service department to ensure efficient workflow.
  • Implemented process improvements to enhance service delivery and customer satisfaction.
  • Supervised team members to ensure efficient service delivery and customer satisfaction.
  • Developed and implemented training programs to enhance staff skills and knowledge.
  • Oversaw inventory management of parts and tools for operational efficiency.

Electronics Technician BioPharma

Refine Technology, LLC
Pine Brook
12.2012 - 05.2014
  • Maintained inventory of electronic parts and managed supply orders effectively.
  • Conducted routine maintenance checks on equipment to ensure optimal performance.
  • Implemented process improvements to enhance efficiency in repair workflows.
  • Calibrated instruments to ensure precise measurements and functionality.
  • Conducted routine inspections to maintain quality and safety standards.

Education

Bachelor of Science (BS) - Computer Science and Business Management

St. John's University
Queens, NY

Skills

  • E-commerce strategy
  • P&L ownership
  • seo
  • sem
  • Paid media
  • CRO optimization
  • Automotive parts fitment
  • Catalogs
  • Digital transformation
  • Platform migrations
  • Digital marketplace growth
  • Category management
  • Product line management
  • Global cross-functional team leadership

Timeline

Director of eCommerce

AutoParts.com
01.2025 - 08.2025

Founder & Developer

DKTNYGarage.com
09.2023 - Current

Product Development Manager

IRONMARKETS
04.2023 - 07.2024

Digital Marketplace Manager

SKF Group
11.2021 - 04.2023

Director of E-Commerce

ProSource Diesel
08.2020 - Current

Service Manager

BimmerTech
05.2019 - 07.2020

OEM Account Executive

The Reynolds and Reynolds Company
06.2018 - 05.2019

eCommerce Amazon Manager

OE Part Expert, LLC
12.2017 - 12.2018

Catalog Merchandising Lead

FCP Euro
05.2017 - 06.2018

Service Manager European Auto Repair

M-Spec Performance
11.2015 - 02.2017

Service Manager European Auto Repair

Minh's Auto Care Center
05.2014 - 10.2015

Auto Dealer

The Auto Rack LLC
01.2013 - 05.2017

Electronics Technician BioPharma

Refine Technology, LLC
12.2012 - 05.2014

Bachelor of Science (BS) - Computer Science and Business Management

St. John's University
MICHAEL DELIKAT