MARY CHINASA AWA
Yaba
Summary
Results-driven Sales & Marketing Manager with expertise in driving revenue growth through innovative marketing strategies and effective relationship management. Skilled in market research and team leadership, consistently exceeding targets and enhancing brand visibility. Focused on optimizing customer experiences and utilizing data-driven insights for informed decision-making.
Overview
12
12
years of professional experience
Work History
Sales & Marketing Manager
Distrimarq Global Limited
10.2022 - Current
- Drove wholesale sales for premium luxury brands, consistently exceeding monthly targets by 60%.
- Developed comprehensive marketing strategies that enhanced brand visibility and engagement.
- Managed cross-functional teams to execute promotional campaigns effectively.
- Developed robust relationships with distributors and retail partners, enhancing brand presence nationwide.
- Monitored market trends and competitor activities, adapting sales strategies to optimize revenue.
- Analyzed market trends to identify opportunities for product positioning and growth.
- Trained and mentored new associates, resulting in an 80% improvement in team performance.
- Delivered in-store experiences through styling advice and trend-based recommendations, improving customer satisfaction.
Marketing & Sales Manager
I-Rasa Clothing Concept
02.2019 - 09.2022
- Recruited, trained, and led a high-performing sales and marketing team to exceed monthly KPIs.
- Executed customer-focused marketing strategies that enhanced brand loyalty and drove revenue growth.
- Strengthened client relationships by implementing strategies that improved long-term retention and loyalty.
- Conducted comprehensive market research and competitor analysis to align services with consumer trends.
- Coordinated promotional events that showcased new clothing collections and attracted customers, enhancing brand visibility.
- Oversaw social media campaigns to increase online presence and audience interaction.
- Evaluated campaign performance to refine future marketing initiatives and strategies.
- Collaborated with design teams to align marketing materials with product offerings.
- Facilitated collaboration between design and sales teams to align marketing materials with market insights and consumer needs.
Customer Service Representative
Rullion Capacity Builder
01.2017 - 01.2018
- Delivered customer support and resolved conflicts, improving satisfaction levels.
- Collected and analyzed customer feedback to identify service improvement opportunities.
- Assisted client acquisition efforts, helping to expand market share.
Radio Presenter (Media & Communications)
Glory FM Bayelsa
01.2014 - 12.2015
- Scripted and conducted interviews with top personalities to create compelling content.
- Conducted interviews with local artists and community leaders.
- Hosted engaging live shows, building strong listener engagement.
- Curated playlists that shaped listener experience and reinforced station identity.
- Collaborated with production team to develop engaging radio segments.
- Managed social media accounts to promote shows and foster audience engagement.
- Created promotional materials to advertise upcoming shows.
Education
Digital Marketing -
Udemy
Online04-2026
HND - Mass Communication
Federal Polytechnic Nekede
Owerri11-2013
B.Sc - Mass Communication and Media Studies
Miva Open University
Nigeria04-2026
Data Science -
Dataleum Academy
Customer Relationship Management (CRM) -
Udemy
Skills
- Marketing Strategy
- Digital Marketing
- Market Research
- Marketing planning
- Sales Enablement
- Revenue Growth
- Customer optimization
- Brand development
- Trend Analysis
- Data-driven decisions
- Partnership Development
- Team leadership
- Relationship Management
- Content Creation
Hobbies and Interests
- Singing
- Dancing
- Traveling
- Movies
Timeline
Sales & Marketing Manager
Distrimarq Global Limited
10.2022 - Current
Marketing & Sales Manager
I-Rasa Clothing Concept
02.2019 - 09.2022
Customer Service Representative
Rullion Capacity Builder
01.2017 - 01.2018
Radio Presenter (Media & Communications)
Glory FM Bayelsa
01.2014 - 12.2015
Digital Marketing -
Udemy
HND - Mass Communication
Federal Polytechnic Nekede
B.Sc - Mass Communication and Media Studies
Miva Open University
Data Science -
Dataleum Academy
Customer Relationship Management (CRM) -
Udemy