Mary Abutu
Lagos,Lagos
Summary
Enthusiastic Marketing Officer with knowledge of resolving customer problems. Works to increase success through effective work strategies and customer service.
Overview
6
6
years of professional experience
56
56
years of post-secondary education
Work History
MARKETING OFFICER
Workforce/Guaranty Trust Bank
Sokoto, Sokoto State
07.2019 - 06.2023
- Managed over 50 customer calls per day
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Brainstormed ideas with clients and stakeholders to maximize project potential.
- Attended marketing events and conferences to raise brand awareness.
- Tracked marketing and sales performance and innovated strategies to gain favourable results.
- Conducted market research to understand customer base and enhance products.
- Advised clients on optimum mix of products and distribution channels for greatest success.
- Created marketing collateral in alignment with brand guidelines.
- Identified new customer segments and target audiences to expand reach.
- Collected and analysed data to provide direction to marketing managers for projects.
- Managed stakeholder expectations with performance reports and sales forecasts.
- Participated in department meetings to discuss new ideas for upcoming projects.
- Compiled and reviewed consumer data on patterns and preferences for marketing information.
- Supported team by demonstrating respect and willingness to help.
- Processed invoices and payment runs with complete accuracy.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Served customers to drive sales and deliver top-quality experiences.
- Reviewed customer history to recommend appropriate products and services.
- Coordinated placements for television and radio, social media and print publication advertisements.
BRANCH SECRETARY
Workforce/ Guaranty Trust Bank
Sokoto, Sokoto State
07.2017 - 06.2019
- Managed over 50 customers calls per day
- Handled basic clerical needs to help staff focus on more pressing matters.
- Updated diaries and calendars with events, appointments and holidays for efficient planning.
- Addressed inquiries and responded via email or telephone follow-up.
- Documented staff entitlements and expenditures, matching information against allowances.
- Received and placed telephone calls to clients and prospective clients.
- Managed queries in person, by phone and via email with exceptional customer care.
- Improved administration workflows to free up time and increase staff capabilities.
- Updated files and records with precise system navigation.
- Welcomed arriving visitors and directed to appropriate meeting rooms.
- Kept office spaces organised and workflows streamlined for team success against challenging daily objectives.
- Maximised team productivity by maintaining adequate levels of office supplies.
- Processed inbound communications, forwarding to relevant departments for resolution.
- Documented daily work performed, reporting on incidents and accomplishments to inform management.
- Scanned and uploaded documents into digital filing system.
- Organised and maintained filing system for easy staff access.
- Checked stationery supplies and ordered low-stock items quickly to meet demand.
- Operated multi-line phone systems, handling high volume of calls daily.
- Greeted customers promptly and professionally, providing friendly, knowledgeable assistance.
- Built positive relationships with customers and clients to maintain outstanding service provisions.
- Processed incoming and outgoing parcels and correspondence for staff.
- Maintained accurate and up-to-date databases containing confidential information.
- Followed written and verbal procedures, completing tasks with accuracy and efficiency.
- Successfully delivered on tasks within tight deadlines.
- Completed duties to deliver on targets with accuracy and efficiency.
Education
Master Of Business Administration (M.B.A.) - Business Administration
National Open University of Nigeria
Abuja, FCT 05.2001 - 01.2023
Bachelor Of Science (B.S.) - Entrepreneurial And Business Management
National Open University of Nigeria
Abuja, FCT 05.2001 - 02.2018
A-Levels - WAEC
Women Centre for Continuing education
Sokoto, Sokoto State 05.2001 - 05.2019
Skills
- Customer demographics understanding
- Sales strategy familiarity
- Problem-solving
- Marketing
- Payroll administration
- Communication skills
- Public relations
- Accounting
- Time management
- Team building
- Customer-focused
- Bank account opening
Custom
References available upon request
Languages
English
Native
Yoruba
Fluent
Hausa
Fluent
Affiliations
- Meeting people, Traveling and reading
Timeline
MARKETING OFFICER
Workforce/Guaranty Trust Bank
07.2019 - 06.2023
BRANCH SECRETARY
Workforce/ Guaranty Trust Bank
07.2017 - 06.2019
Master Of Business Administration (M.B.A.) - Business Administration
National Open University of Nigeria
05.2001 - 01.2023
Bachelor Of Science (B.S.) - Entrepreneurial And Business Management
National Open University of Nigeria
05.2001 - 02.2018
A-Levels - WAEC
Women Centre for Continuing education
05.2001 - 05.2019
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