Marwa Gamal Abdelhalim
Salmeya,Kuwait
Summary
To find a challenging career in esteemed organization, so that I may grow professionally while earning a good reputation amongst my peers. I am seeking a position that will utilize my skills and expertise while offering the chance for advancement.
Overview
14
14
years of professional experience
Work history
Brand manager
United pharma company
Kuwait , Kuwait
2025.01 - Current
- 1. BRAND STRATEGY & PLANNING
- Develop and implement annual brand plans, including marketing strategies, resource allocation, and performance targets.
- Conduct detailed market analysis (competitors, patient needs, prescriber insights) to refine brand strategy.
- Define product positioning, value propositions, and messaging in alignment with medical and regulatory guidelines.
- 2. MARKETING EXECUTION
- Lead development of promotional materials (presentations, leave-behinds, digital campaigns, social content).
- Plan and execute marketing initiatives such as product launches, conferences, and awareness campaigns.
- 3. SALES ENABLEMENT
- Provide training, brand updates, and promotional resources to sales team.
- Monitor field performance and identify opportunities to drive sales execution.
- Support sales team with product knowledge and competitive differentiation.
- 4. MARKET & BUSINESS ANALYSIS
- Track brand performance through KPIs (sales, market share, growth rate).
- Conduct forecasting, demand planning input, and budget tracking.
- Identify market gaps and propose tactical actions to maximize growth.
- 5. CROSS-FUNCTIONAL COLLABORATION
- Work with medical affairs to ensure scientific accuracy and compliance.
- Coordinate with regulatory and quality teams for approvals of promotional content.
- Partner with supply chain to ensure product availability and avoid stock outs.
- 6. STAKEHOLDER MANAGEMENT
- Build strong relationships with KOLs, healthcare professionals, and key decision-makers.
- Support partnerships with distributors, hospitals, and pharmacies.
- Represent brand in meetings, events, and key internal discussions.
Medical representative
United pharma company
Kuwait, Kuwait
2018.04 - 2024.12
- Coordinated appointments with doctors and medical teams to optimise patient care delivery.
- Delivered informative presentations to doctors and medical staff to enhance understanding of clinical practices.
- Organised conferences for physicians and medical professionals to enhance knowledge sharing and collaboration.
- Cultivated positive work connections with medical staff to enhance collaboration and communication.
- Monitored competitor activities and analysed product offerings to maintain competitive edge.
- Assisted in preparation of reports and documents. Supported documentation processes for various projects. Contributed to creation of written materials for team use.
- Exceed annual sales targets by implementing strategic sales initiatives and fostering client relationships.
Medical representative
Acdima International Trading (AIT)
Minia, Egypt
2012.02 - 2015.06
- Best Achiever Award – 2013. Recognized as top performer for outstanding sales results, target achievement, and market performance during year.
Education
MBA – Master of Business Administration - Business Administration
ESLSCA Business School
EgyptDiploma - Food hygiene
Zagazig University
EgyptBachelor’s degree - Veterinary medicine
Beni Suef University
EgyptSkills
- Business strategy & commercial awareness
- Organizational effectiveness
- Data-driven analysis
- Collaborative leadership
- Innovative solutions development
Languages
English
Advanced
C1
Timeline
Brand manager
United pharma company
2025.01 - Current
Medical representative
United pharma company
2018.04 - 2024.12
Medical representative
Acdima International Trading (AIT)
2012.02 - 2015.06
MBA – Master of Business Administration - Business Administration
ESLSCA Business School
Diploma - Food hygiene
Zagazig University
Bachelor’s degree - Veterinary medicine
Beni Suef University