Martina Rios Grana

Series C fintech scale-up | ~50 UK employees

• Fastest closed deal in company history (2 weeks from start date)
• First AE to generate revenue during ramp
• 100%+ quota attainment across majority of months (£7.5k MRR target)
• Average deal size ~£1.5k MRR (£18k ACV)
• Largest deal £3.6k MRR (~£44k ACV)
• Sales cycle: 2 weeks–2 months
• Hybrid inbound/outbound motion (new logo + upsell)
• Competed against Pleo, Moss, Spendesk
• Sold to CFOs, Finance Directors and Controllers

Supported conservation initiatives in grassroots non-profit organisation in West Africa, enhancing community engagement and environmental awareness

AI-driven B2B Data Start Up | Series A

• First sales hire, building commercial function from scratch
• Owned $1M quota (103% FY attainment)
• Closed enterprise deals $80k–$550k ACV
• 6-month average enterprise sales cycle
• 92% increase in outbound opportunity generation
• Managed SDR and scaled meeting generation 3–4x
• Competed with D&B and data intelligence incumbents
• Targeted CPO, CIO, Chief of Underwriting, Procurement leaders

Public NASDAQ SaaS | 2,500+ global | ~50 London

• Year 1 target ~$450k ARR while launching Spanish market
  Year 2 target increased to $875k ARR following strong performance
  Achieved 113% of FY2022 quota
• First AE to commercialise Spanish region
  Closed first enterprise deals in-region, including Inditex and BBVA
• Managed full sales cycle across SMB and enterprise accounts in Spain and Portugal, launching the market and achieving strong year-on-year performance
• Built regional awareness and executed successful outbound lead generation campaigns low brand-recognition environment
• Sold in highly competitive BI market against Power BI, Tableau & Qlik
• Collaborated with cross-functional teams to drive sales and market penetration.
  Contributed to hiring and expansion of Iberian sales team

• Promoted from Account Development Manager following consistent overachievement and top outbound performance
• Focused exclusively on enterprise accounts across EMEA, partnering with top-performing AEs
• Generated $6M+ in qualified enterprise pipeline and contributed $500K in closed revenue
• Achieved 162% of annual target
• Set company-wide record of 22 qualified enterprise meetings booked in a single month (June 2021)
• Targeted C-level executives including CIO, CDO, VP Analytics and Heads of Digital Transformation
• Managed multi-threaded outbound strategies in highly competitive BI & analytics market
• Recognised as highest pipeline generator in EMEA for 2020 & 2021

• Top performer in pipeline generation, activity levels and outbound lead creation
• First ADM in company to generate a fully outbound-sourced deal that successfully closed
• Won multiple company awards for pipeline generation and outbound excellence
• Consistently exceeded monthly and quarterly targets
• Built and executed high-volume, high-quality outbound campaigns across EMEA mid-market & enterprise accounts
• Collaborated closely with Account Executives to drive opportunity progression

Held various customer-facing and leadership roles alongside university studies, including:

• Supervisor / Keyholder – FatFace (Woking)
• Supervisor Keyholder – Deichmann (Camberley)
• Bar Manager – Factory Night Club (Plymouth)
• Waitress / Supervisor , Bar Burritos (Plymouth)
• Event Promoter, Live Lounge (Plymouth)
• Sales Internship, Eagle Eye Worldwide Ltd (Plymouth)
• Bartender, Popworld (Plymouth)
• Au Pair, Au Pair World (London)