Marianne Erickson
Brooklyn Park,MN
Summary
Strategic Sales Operations and Revenue Operations Executive with 20+ years of experience enhancing go-to-market execution and driving revenue growth in SaaS startups and enterprises. Expertise in developing sales operations frameworks, improving forecasting accuracy, and optimizing pipeline performance through data-driven strategies. Skilled in cross-functional collaboration, Salesforce optimization, and process automation, delivering significant improvements in efficiency and organizational performance.
Overview
15
15
years of professional experience
Work History
Salesforce Consultant
Zinovo
01.2023 - Current
- Led 10+ Salesforce implementation and optimization projects for SaaS and enterprise clients, streamlining CRM workflows and increasing operational efficiency by 20% through process redesign and automation.
- Designed automated workflows, validation rules, and reporting solutions that reduced manual administrative tasks by 30%, improving data accuracy and accelerating sales team productivity.
- Collaborated with executive stakeholders to analyze sales processes and identify operational gaps, delivering scalable CRM solutions that enhanced pipeline visibility and supported data-driven decision-making.
- Managed multiple client engagements, achieving 100% on-time project delivery while driving user adoption through customized training and post-implementation support.
Revenue Operations Manager
Codelogic
07.2021 - 01.2023
- Partnered with the Chief Revenue Officer and Sales Leadership to optimize Revenue Operations, increasing sales productivity by 20% through Salesforce enhancements, workflow automation, and standardized sales processes.
- Optimized integrated Revenue Operations technology stack, including Salesforce, DealHub, Outreach, Gong, ZoomInfo, Zendesk, Totango, and LinkedIn Sales Navigator, enhancing system adoption and operational efficiency.
- Built executive dashboards and KPI reporting that improved forecasting accuracy and pipeline visibility, enabling leadership to make faster, data-driven decisions supporting revenue growth.
- Streamlined cross-functional processes with Sales, Marketing, and Customer Success teams, reducing reporting inconsistencies and aligning go-to-market operations.
Independent Sales Consultant
Various Startups
01.2012 - 07.2021
- Led end-to-end Salesforce implementations, including requirements gathering, system configuration, user training, and deployment, increasing CRM adoption and reducing implementation timelines by 25%.
- Advised 5+ high-growth SaaS startups on Revenue Operations strategy and Salesforce implementation, enabling founders to establish scalable go-to-market processes that accelerated business growth.
- Developed executive dashboards and performance reporting that enabled leadership teams to monitor KPIs, forecast revenue, and identify growth opportunities with greater accuracy.
- Directed and mentored a team of 4 consultants, enhancing project delivery efficiency and client satisfaction while achieving business objectives across multiple engagements.
Education
Master of Business Administration -
St. Scholastica
St. Paul, MinnesotaBachelor of Arts - Business Administration, Economics
University of St. Thomas
St. Paul, MinnesotaSkills
- Salesforce strategy
- CRM optimization
- Revenue Operations (RevOps)
- Go-to-Market (GTM) Strategy
- Sales forecasting
- Dashboard development
- Revenue analytics
- Data-Driven Decision Making
- Business Process Improvement
- Cross-Functional Leadership
- Stakeholder management
- Executive relationship management
Certifications
- Salesforce Administrator Certification
- Salesforce Advanced Administrator Certification
- Salesforce Business Analyst Certification
- Salesforce Service Cloud Certification
- Salesforce Platform App Builder Certification
Timeline
Salesforce Consultant
Zinovo
01.2023 - Current
Revenue Operations Manager
Codelogic
07.2021 - 01.2023
Independent Sales Consultant
Various Startups
01.2012 - 07.2021
Master of Business Administration -
St. Scholastica
Bachelor of Arts - Business Administration, Economics
University of St. Thomas