Mariam Olayiwola

• I oversee social media marketing strategies to help brands grow in the digital space.
• Oversaw copy-related tasks, acting as the expert for all written content and driving engagement with captivating copy.
• Created original short- and long-form content, ensuring brand consistency for diverse clients.
• Researched and crafted effective copy tailored to target audiences of various brand accounts managed.
• I edit and proofread content for accuracy and clarity.

• Lead end-to-end digital media strategy to strengthen brand positioning and expand awareness of culturally affirming mental and relational health services among Black communities and people of colour.

• Develop and execute integrated content strategies across social media, website, email, and community platforms to drive audience engagement, education, and service visibility.

• Own brand communications and content direction, ensuring consistent messaging, visual identity, and alignment with organisational goals and values.

• Translate complex mental and relational health concepts into accessible, audience-centred digital content that increases awareness and encourages meaningful conversations.

• Design and manage editorial calendars and campaign roadmaps aligned with business priorities, seasonal moments, and community needs.

• Collaborate with clinicians and leadership to create evidence-informed educational content, thought leadership pieces, and public-facing campaigns.

• Lead storytelling initiatives that amplify community voices and strengthen emotional connection between the organisation and its audiences.

• Produced and optimised multimedia content, enhancing audience understanding through short-form video, educational carousels, newsletters, blogs, and webinars.

• Drove community engagement strategies that increased audience participation and retention across digital touchpoints.

• Analyse content and campaign performance using data insights to refine messaging, improve engagement outcomes, and support strategic decision-making.

• Support programme launches and virtual initiatives including webinars, support groups, therapy series, and public education campaigns.

• Developed communication materials for partnerships and events, enhancing brand visibility and fostering stakeholder engagement.

• Introduced AI-assisted and digital workflow improvements to enhance content production efficiency and campaign execution.

• Monitor digital trends, audience behaviour, and emerging communication practices to identify opportunities for innovation and growth.

• Work cross-functionally with therapists, facilitators, and organisational leadership to align communications with community impact objectives.

• Developed engaging content that built brand awareness and effectively promoted products to key audiences
• Crafted and refined content that showcased thought leadership and highlighted products and services
• Analysed content performance using analytics to identify trends and inform future content strategy
• Created and published new content to align with brand guidelines, technical policies, and best practices.
• I liaised with team members to incorporate brand, tone, style, and technical standards into the content
• Authored technology articles for various platforms with style and voice to fit selected genres.

• Designed and implemented social media strategies to align with business goals
• Developed and executed targeted plans to increase and sustain followers across Twitter, Facebook, and Instagram
• Increased customer engagement through social media
• Collaborated with influencers to enhance brand visibility and engagement
• Monitored the online presence of the company’s brand to engage with users and strengthen customer relationships
• Suggested and implemented new features to develop brand awareness
• Coordinated interdepartmental efforts to improve service delivery and ensure high-quality customer experiences.

• Managed social media platforms by scheduling, posting, and engaging with audience.
• Curated engaging content for social media platforms to enhance audience interaction.
• Identified potential customers and pitched tailored services to attract new clients.
• Created and planned product development initiatives to align with market trends.
• Supported the Business Development manager by preparing reports and coordinating meetings.