A media and tech aficionado with a committed approach to digital media related duties. Having a comprehensive understanding of technical content writing, content creation, social media management and digital marketing, coupled with an extensive experience in communications strategy. Possessing a strong desire to make a positive impact in the digital media industry, through tech.
Hi, I’m
MARIAM OLAYIWOLA
Technical Writer
Lagos
Summary
Overview
2
years of professional experience
2
Certifications
Work History
Prioclen LtdLagos
Content Executive/Digital Marketing Consultant
05.2022 - Current
Job overview
- Built brand awareness and promoted products and propositions to key audiences by creating dynamic and engaging content.
- Wrote and edited content to promote thought leadership, products and services.
- Created and published new content to align with brand guidelines, technical policies and best practice.
- Used analytics to report performance of content reflecting changes in trends.
- Liaised with team members to incorporate brand, tone, style and technical standards into content.
- Authored tech articles with style and voice to fit selected genres.
freelance
FREELANCE, Team Lead/ Social Media Manager
Job overview
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram, Linkedin etc
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Engaged relevant influencers to build brand awareness.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
Universal Music NigeriaLagos
Social Media Manager/ Strategist
11.2019 - 07.2020
Job overview
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Engaged relevant influencers to build brand awareness.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Suggested and implemented new features to develop brand awareness.
- Drove cross-functional collaboration with focus on quality service delivery.
Lagos Digital Academy
Content Strategist/Social Media Manager/ Business Development
09.2018 - 10.2019
Job overview
- Curate content for social media platforms
- Handle social media platforms
- Identify Potential Customers and pitch services to potential clients
- Create and plan new product developments
- Assist the Business Development manager
Education
Fountain University Osogbo
B.Sc from Mass Communication
University Overview
Fundamentals of Digital Marketing (Lagos Digital Academy)
Critical Thinking and Evaluation (Future
University Overview
Learn)
Google Digital Garage (In-View)
Skills
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Certification
The Strategy of Content Marketing
Timeline
The Strategy of Content Marketing
07-2022
Content Executive/Digital Marketing Consultant
Prioclen Ltd
05.2022 - Current
Google Digital Garrage/ Digital Marketing
01-2021
Social Media Manager/ Strategist
Universal Music Nigeria
11.2019 - 07.2020
Content Strategist/Social Media Manager/ Business Development
Lagos Digital Academy
09.2018 - 10.2019
FREELANCE, Team Lead/ Social Media Manager
freelance
Fountain University Osogbo
B.Sc from Mass Communication
Fundamentals of Digital Marketing (Lagos Digital Academy)
Critical Thinking and Evaluation (Future
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