Margaret Banyo-odu
Assistant Manager
Ikom ,Cross River
Summary
Dynamic marketing professional with a proven track record at Hygeia HMO, excelling in campaign analytics and brand strategy. Adept at fostering teamwork and enhancing customer service, I successfully boosted brand awareness and improved SEO rankings, leveraging data-driven insights to drive growth and achieve marketing objectives.
Overview
25
25
years of professional experience
Work History
Head Branch Services
First Bank Nigeria Limited 35 Marina Lagos
02.2008 - 04.2026
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked effectively in fast-paced environments.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Strengthened communication skills through regular interactions with others.
- Paid attention to detail while completing assignments.
- Organized and detail-oriented with a strong work ethic.
- Learned and adapted quickly to new technology and software applications.
- Resolved problems, improved operations, and provided exceptional service.
- Proved successful working within tight deadlines and a fast-paced environment.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Assistant Marketing Manager
Hygeia HMO
05.2007 - 01.2008
- Measured campaign success using analytics tools such as Google Analytics or Adobe Omniture Suite; utilized insights gained from this data analysis process to make data-driven recommendations on future marketing efforts.
- Improved overall SEO ranking through keyword optimization strategies applied throughout various content pieces.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Developed captivating landing pages designed specifically for tracking purposes while also driving higher conversion rates among prospective customers online.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Streamlined marketing processes, resulting in improved efficiency and cost savings across the department.
- Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed innovative and targeted collateral to support overall branding objectives.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Spearheaded innovative marketing initiatives that led to increased market share and brand recognition.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Continually maintained and improved company's reputation and positive image in markets served.
Assistant Marketing Manager
Hygeia HMO
12.2006 - 04.2007
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
- Implemented data-driven strategies for continuous improvement in campaign performance and conversion rates.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
- Boosted affiliate revenue by leveraging diverse channel strategies and growth-focused initiatives.
Field Marketing Manager
UAC Restaurants Head Office a Division of UACN
04.2006 - 11.2006
- Oversaw implementation of program resulting in increase of average sales of $Amount.
- Negotiated favorable partnerships with vendors, securing cost-effective resources for campaign execution.
- Boosted brand awareness by creating and executing strategic field marketing campaigns.
- Increased sales through application of Type marketing program.
- Adjusted marketing strategies and Type programs based on feedback and effectiveness of previous campaigns.
- Spearheaded community outreach programs, strengthening the company''s presence within local markets.
- Managed multi-channel marketing initiatives for increased customer engagement.
- Analyzed market trends to identify new growth opportunities and adjust marketing strategies accordingly.
- Collaborated with internal stakeholders to align field marketing efforts with overall business objectives.
- Developed brand message and shared with target market to draw in clientele.
- Implemented effective tracking systems to measure campaign success and inform future marketing decisions.
- Generated leads and created brand awareness in new markets for Product or Service.
- Enhanced lead generation through targeted local events and trade shows.
- Utilized data-driven approaches to optimize field marketing tactics for maximum impact.
Branch Sales Manager
Mr. Biggs a Division of UACN
09.2005 - 03.2006
- Resolved customer complaints to maintain high level of satisfaction.
- Set clear performance goals for the sales team, providing regular feedback on progress toward targets while offering support where needed.
- Increased branch sales by implementing innovative sales strategies and fostering a customer-centric environment.
- Managed branch sales, customer service, finances and recordkeeping.
- Led by example, exhibiting strong work ethic and consistently meeting or exceeding individual sales targets while inspiring team members to do the same.
- Worked directly with customers and associates to handle internal and external complaints and objections.
- Established strong relationships with key clients through attentive service and expert product knowledge, solidifying their loyalty and trust.
- Coached and mentored sales team members to enhance individual performance, ultimately contributing to the overall success of the branch.
- Managed budgets effectively by monitoring expenses closely against projected income streams, ensuring financial stability for the branch at all times.
Branch Manager
Mr. Biggs a Division of UACN
10.2004 - 08.2005
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Consulted customers to boost product sales and services.
- Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
- Ensured regulatory compliance through diligent adherence to industry standards, guidelines, and company policies.
- Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.
- Utilized data-driven insights to make informed decisions regarding staffing levels during peak seasons thereby maintaining smooth functioning of branch operations.
Assistant Brand Manager
Mr Biggs Head Office A Division of UACN
06.2004 - 11.2004
- Analyzed data from marketing campaigns to measure effectiveness and inform future decisions.
- Conducted market research to identify consumer trends and preferences, driving product innovation.
- Evaluated third-party vendors for potential partnerships or acquisitions based on alignment with company''s strategic priorities.
- Assisted in the development of packaging design that effectively communicated product benefits while adhering to regulatory requirements.
- Increased brand awareness by developing and executing marketing campaigns.
- Coordinated participation in industry trade shows, showcasing company''s products to potential clients.
- Strengthened competitive positioning by monitoring competitor activity and providing strategic recommendations based on insights gathered.
- Collaborated with sales team to develop promotional strategies for key accounts and channels.
- Assisted in the successful launch of new products by coordinating cross-functional teams.
- Developed strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.
- Managed budget allocations for marketing initiatives, ensuring optimal use of resources.
- Drove continuous improvement initiatives by incorporating feedback from customers into product enhancements or new offerings.
Branch Manager
Mr Biggs A Division of UACN
02.2003 - 05.2004
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Complied with regulatory guidelines and requirements.
- Coordinated marketing campaigns tailored towards target audience segments resulting in increased brand awareness within the local community.
Service Supervisor
Mr. Biggs Division of UACN
03.2001 - 01.2003
- Monitored team's performance and gave feedback when necessary.
- Assisted with training and development of team members.
- Ensured all safety protocols were followed, resulting in a safe working environment for employees and customers alike.
- Improved customer satisfaction by efficiently addressing service issues and providing timely resolutions.
- Reduced service downtime with proactive maintenance scheduling and quick response to equipment malfunctions.
- Implemented quality control measures to ensure consistent levels of excellence across all aspects of service delivery.
- Collaborated with cross-functional teams to develop and implement strategies for continuous service improvement.
- Successfully managed high-pressure situations, maintaining composure while finding solutions to complex problems quickly.
- Established strong relationships with clients, ensuring their needs were met and promoting long-term loyalty.
- Handled customer complaints and inquiries.
- Updated job knowledge by attending workshops, training sessions and educational opportunities.
- Monitored inventory levels closely, optimizing stock management procedures for maximum cost-efficiency without compromising on part availability when needed.
- Managed daily operations of the service department, maintaining a high level of organization and productivity.
- Fostered a culture of continuous improvement within the service team, encouraging open communication and collaborative problem-solving to overcome challenges.
Education
Bachelor of Science - Marketing
University of Calabar
Calabar 10-1998
Skills
Friendly, positive attitude
Teamwork and collaboration
Computer skills
Customer service
Problem-solving
Team management
Flexible and adaptable
Multitasking Abilities
Dependable and responsible
Verbal communication
Supervision and leadership
Excellent communication
Timeline
Head Branch Services
First Bank Nigeria Limited 35 Marina Lagos
02.2008 - 04.2026
Assistant Marketing Manager
Hygeia HMO
05.2007 - 01.2008
Assistant Marketing Manager
Hygeia HMO
12.2006 - 04.2007
Field Marketing Manager
UAC Restaurants Head Office a Division of UACN
04.2006 - 11.2006
Branch Sales Manager
Mr. Biggs a Division of UACN
09.2005 - 03.2006
Branch Manager
Mr. Biggs a Division of UACN
10.2004 - 08.2005
Assistant Brand Manager
Mr Biggs Head Office A Division of UACN
06.2004 - 11.2004
Branch Manager
Mr Biggs A Division of UACN
02.2003 - 05.2004
Service Supervisor
Mr. Biggs Division of UACN
03.2001 - 01.2003
Bachelor of Science - Marketing
University of Calabar