Mafando Mataani Caesar
Accra
Summary
With over a decade of experience in Sales Management, Events & Project Management, I bring a comprehensive skill set in Customer Service, Project Management, and People Management. Throughout my career, I have successfully developed, executed, and overseen large-scale, complex projects, including the distribution of Fast-Moving Consumer Goods (FMCG) and spearheading new business development for leading brands. My most rewarding experiences involve creating highly motivated and engaged teams, and I excel in engaging and collaborating with stakeholders from diverse backgrounds.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Guinness Ghana Breweries PLc (Diageo)
03.2022 - Current
- Leading and driving performance of field team across two (2) Key Distributor Areas
- Developed and implemented Joint Business Plans for Key Distributors
- Managing sale performance from strategy to execution; through Training and coaching of Field Sales team
- Ensuring team members and 3rd Party Distributors achieve their monthly target by developing strategies and techniques
- Managing 3rd Party Key Distribution Performance and operational efficiency towards achieving monthly sales targets
- Responsible for ensuring adequate supply and redistribution of brands to over 5k retailers; whiles maintaining constant touch with them to drive sales and profitability
- Recommending and leading in brand promotions to drive effective product awareness, visibility, and consumer excitements of brands
- Faculty Member, Field Sales Capability Training and Skills Audit for 15 Sales Executive
Tactical Sales Executive
Guinness Ghana Breweries PLc
11.2019 - 03.2022
- Worked closely with divisional sales team to track parallel and counterfeit activities and plan interventions for reaction
- Stepped changed brand protection activities by leading Sales Executives and National Service Personnel that has contributed to more than 70% reported incidence of counterfeit and parallel products across Ghana
- Planned tactical interventions to counter competitor activities in trade working with Area Sales Managers
- As Project Lead, Project Silencer initiated in F20 that saw disruptive impact on re-launched Eagle Lager Beer resulting to sustain market share for ABC Golden Lager in Coastal Division
- Led Innovation Commercialization and for market penetration drive
- Successfully led Project Gaxebo, targeted at mainstream spirits growth agenda which led to 40% volume and distribution growth of Black & White Whisky
Operations Manager
Unique Group (Activation Agency & Key Distributor for Accra Brewery Limited)
03.2017 - 03.2019
- Together with client, designed, developed, and implemented up to 1000 in-bar activations on monthly basis.
- Developed and implemented monthly training programs for more than 500 Brand Ambassadors and Promoters
- Ensured adherence to clients' marketing communications policies and procedures during project execution
- Ensured all projects are undertaken within budget and on time
- Costs reports are maintained
- Prepare and present project reports, review appropriate invoices and general project financial management.
- Supervised operations staff and kept employees compliant with company policies and procedures.
Training Facilitator
eServices Academy
10.2015 - 03.2017
- Conducting Training Need Analysis
- Developing training modules, content and manuals
- Facilitator in training and mentoring/coaching
- Interactive training workshops in meeting management, interpersonal communication, learning skills, work-life balance and leadership development
- Custom-designed, complex large and small group facilitation processes
- Team building and Team thinking and Conflict resolution.
- Taught more than 24 workshops per year.
- Identified workers with specific skill sets to recommend for promotions increasing internal hiring 10%.
Performance Management Specialist (Human Resources)
eServices Africa Limited
06.2013 - 03.2017
- Developed and implemented quarterly rewards and recognition program, which resulted in improved employee engagement reducing monthly attrition from 12% to 3%
- Advised managers on organizational policy matters and recommend needed changes
- Served as link between management and employees by handling questions, interpreting, and administering contracts and helping resolve work-related problems
- Designed and coordinated implementation of companywide employee performance management system
- Created and managed more than 200 confidential personnel records
- Designed, developed and trained managers and supervisors on effective employee performance management
- Supervised performance management of 200 employees across various departments on quarterly basis.
Contact Centre Brand Ambassador (National Health Insurance & ECG Call Centres)
eServices Africa LTD
02.2012 - 06.2013
- Answered and resolved up to 185 customer complaints and offered technical assistance and advice on daily basis
- Categorized problems and issues of customers
- Worked with management to improve data collection which enhanced customer service experience
- Provided cross training to new call center staff members
- Trained staff on how to improve customer interactions
- Increased awareness of National Health Insurance Call Center through event marketing, demonstrations, sales, and brand promotion.
Education
Master of Arts - Migration Studies
University of Ghana, Legon
Accra01.2025
Bachelor of Arts - Economics
Kwame Nkrumah University of Science And Technology
Kumasi, Ghana01.2009
SSSCE -
Osei Tutu Secondary School
Kumasi, Ghana01.2004
Skills
- Project Management
- Events Management
- Recruitment, Training and Performance Management
- Microsoft Office
- Contact Center Operations Management
- Sales and Distribution
- Sales Presentations
- Operations Management
- Relationship Building
Certifications & Trainings
- Certified Master Trainer, Business Process Outsourcing Certification Institute, Inc., USA, 2015
- Lean Six Sigma Black Belt, University of Professional Studies, Accra, 2016
- Project Management Professional (PMP®), TraininPro Consult, Accra, 2015
- Designing and Implementing a Performance Management System, Institute of Human Resource Professionals, Accra 2013
- Advanced HR Data Analytics and Reporting, Web and Software, Akosombo, 2014
References
- Yaw Mensah, Head of IPS and Mainstream Spirits, Guinness Ghana PLc, yaw.mensah@diageo.com, 0244330994
- Clement Tounuru, Commercial Director, BOGO Beverage, tuoclem@gmail.com, 0544340517
Timeline
Area Sales Manager
Guinness Ghana Breweries PLc (Diageo)
03.2022 - Current
Tactical Sales Executive
Guinness Ghana Breweries PLc
11.2019 - 03.2022
Operations Manager
Unique Group (Activation Agency & Key Distributor for Accra Brewery Limited)
03.2017 - 03.2019
Training Facilitator
eServices Academy
10.2015 - 03.2017
Performance Management Specialist (Human Resources)
eServices Africa Limited
06.2013 - 03.2017
Contact Centre Brand Ambassador (National Health Insurance & ECG Call Centres)
eServices Africa LTD
02.2012 - 06.2013
Master of Arts - Migration Studies
University of Ghana, Legon
Bachelor of Arts - Economics
Kwame Nkrumah University of Science And Technology
SSSCE -
Osei Tutu Secondary School
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