Hi, I’m
Luka B. Sarki
Marketing Expert/Sale professional
FCT
Summary
Dedicated and Dynamic Key Account Executive with 10 years' experience and a strong background playing a vital role in the development, management, growth and retention of key accounts for a wide range of organizations. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on territory expansion. Motivated to learn and grow in Industry.
Overview
12
years of professional experience
Work History
British America TobaccoIbadan
Cluster Development and Key Account Executive
08.2020 - Current
Job overview
- Key Account Management – Manage Key accounts across South West ( Ibadan, Abeokuta,Akure,Ado Ekiti and Ilorin ) State to increase brand awareness, distribution footprints, visibility and availability.
- Business Development - Actively participate in business development projects (e.g., Trade Incentive schemes,Brand activation, Internal brand awareness campaigns, etc.) to increase market share and grow brands portfolio.
- Building consumer franchise - Develop a franchise for brands via effective merchandising and touch points communications supported with quality consumer engagement.
- Pricing Compliance - Ensure correct pricing
- People management and Team leadership – Management of Brand Ambassadors, Key account merchandisers, Trade activation Assistance and their respective functions, negotiate and liaise with others to achieve set objectives.
- Market Intelligence – Actively assist the cluster team with market intelligence reports on competition activities, in-depth analysis on territory retail audit to measure, track off take and weighted distribution.
- Business Performance - Compilation and presentation of monthly territory business review and performance as regards to volume and value vis-a-vis company target and strategy.
- Robust Knowledge of the FMCG industry in the Key account environment.
- Outstanding interpersonal skills - Drive effective relationship in order to develop and maintain relationships with Clients across Cluster Channels and Key Accounts to ensure zero show stoppers for BAT activities.
- Worked independently with minimal supervision.
British America Tobacco Ilorin
Trade Marketing Representative
07.2018 - 07.2020
Job overview
- Ensured effective and efficient execution of marketing activities in the defined coverage area territory and extended.
- Develop and ensure Trade Marketing and Distribution fundamentals.
- People management and Team leadership – Management of Direct Store Sales representatives and their respective functions, negotiate and liaise with others to achieve set objectives.
- Advise Company on suitable advertisement and promotion campaign for the brands as related to the demography of customers.
- Rendering of report On Time and In Full.(OTIF)
- Execution and Implementation of Route to Market (RTM) strategy in Ilorin and Oyo and its environs with adequate sustainability plans.
- Outlets Categorization and Classification in terms of volume, location, customer traffic and turnover.
- Execution of the Company’s Cycle Plan.
- Monitor counterfeit and competition activities.
- Drive Territory Coverage Plan (TCP) in order to increase sales volume and distribution at retail level.
- Ensure that the business aims and objectives in terms of pricing, availability, visibility, volume, margin, and quality of products are achieved for territory.
British America TobaccoBauchi
Rural Executive Representative (Merchandiser)
07.2015 - 07.2018
Job overview
- Execute basic TM&D (Trade Marketing and Distribution) activities in the Bauchi,Gombe and Jos territory.
- Meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting, volume, stock quality and RRP -Recommended Retail Price compliance of products are achieved for the territory).
- Develop and adhere to a well-defined work program and route plan as agreed with Area Manager.
- Achieve 500 case volume and distribution targets through direct selling (Top-up stock) and monitoring of van sales and RME Customers.
- Execute rural related business development projects (e.g. Rural Stockist, Rural Storm etc.)
- Provide data and maintain accurate records on BAT’s and competitor’s activities, sales and distribution and brand performance in order to guarantee that Area Manager is fully informed at all times
- Manage all assigned funds, materials and equipment in a secure and efficient manner in order to maximize the use of organization assets.
- Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory.
- Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards.
- Support Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.
- Gather/ provide ideas on how to develop retail Touchpoints (Retail clusters, redistribution hubs, etc.) in the rural markets
Fortis Microfinance Bank PlcAbuja
Performance Officer
10.2010 - 06.2015
Job overview
- Computed the bank wide Report for Asset and Liability Committee (ALCO) and Monthly Profitability Review (MPR).
- Ensured the Measurement and Improvement of processes as documented.
- Supervised the general strategy objective of the bank and various departments and reported on performances.
- Evaluated and measured Risk Assets Income, Liabilities and PDO's weekly.
- Prepared Account Officers day-to-day records.
- Reported generation from the bank system software.
- Kept day-to-day records of all Relationship Officers.
- Prepared all staff appraisal bank wide.
- Prepared of all staff commission pay on monthly basis.
Education
Kwara State University MaleteKwara, Nigeria
MBA from Business Administration And Management
04.2022
Abubakar Tafawa Balewa UniversityBauchi, Nigeria
Bachelor of Science from Business Administration
07.2015
Chicago Institute of BusinessUSA
Certification from Budget And Financial Report
05.2015
Shaw AcademyUSA
Certification from Microsoft Excel
04.2015
National Institute of InformationTechnology (NIIT)Kaduna, Nigeria
A+ Certification from Hard And Software Engineering
11.2005
Kaduna PolytechnicKaduna
National Diploma from Business Administration
11.2005
NAFOWA Computer CenterLagos, Nigeria
Diploma from Computer Study
09.2002
Skills
- Leadership
- Excellent
- Key accounts development
- Team building and
- Development
- Interpersonal Skills
- Key account management
- Territory Management
- Proficient in MS Office
- Packages
- Computer proficiency
- Problem Solving
- Communication Skills
- Organizational Skills
Additional Information
- Key Achievements Grew BATs leadership at modern trade across Ibadan,Ilorin and Akure region; growing SOM from 74% to 83%; achieving 100% distribution of strategic brands and new product introductions. Negotiated exclusivity for BAT and contracted all top 6 HoReCa outlets in the region raising entry barrier for competition. Developed a strategic initiative that provided a platform for 100% numeric distribution for new launches within one month of launch at HoReCa in the Region.
Networking, Travel, Cooking, Tech Design and Research
I love traveling to explore new ideas from different culture and people .
Timeline
Cluster Development and Key Account Executive
British America Tobacco
08.2020 - Current
Trade Marketing Representative
British America Tobacco
07.2018 - 07.2020
Rural Executive Representative (Merchandiser)
British America Tobacco
07.2015 - 07.2018
Performance Officer
Fortis Microfinance Bank Plc
10.2010 - 06.2015
Kwara State University Malete
MBA from Business Administration And Management
Abubakar Tafawa Balewa University
Bachelor of Science from Business Administration
Chicago Institute of Business
Certification from Budget And Financial Report
Shaw Academy
Certification from Microsoft Excel
National Institute of InformationTechnology (NIIT)
A+ Certification from Hard And Software Engineering
Kaduna Polytechnic
National Diploma from Business Administration
NAFOWA Computer Center
Diploma from Computer Study
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