LOUISE FORD MBA
Mexico City
Summary
Enterprise operations executive with 20+ years' experience leading revenue operations, operating transformation, and commercial execution across global technology businesses. Currently Group Vice President responsible for revenue execution, operating cadence, and P&L discipline within a $500M ARR organisation, supporting global revenue teams across Americas, EMEA, and APAC. Track record delivering 20%+ revenue growth, improved forecast accuracy (±5%), and large-scale organisational transformation across enterprise software environments. Trusted partner to CEOs and CROs known for translating strategy into disciplined execution, leadership accountability, and scalable operating models.
Overview
11
11
years of professional experience
Work History
Group Vice President, Business Operations & Chief of Staff (Revenue)
Rimini Street
Mexico
08.2025 - Current
- Own Business Operations for the CRO organisation in a $500M ARR global enterprise software company, accountable for revenue execution, operating cadence, and enterprise resource allocation. Partner directly with the CRO and CEO on growth strategy, cost discipline, and leadership accountability.
- Stabilised and scaled the global revenue operating model by clarifying ownership, decision rights, and execution standards across leadership teams.
- Shifted the organisation from reactive management to predictable execution by implementing an enterprise operating cadence spanning QBRs, deal inspection, pipeline forecasting, capacity planning, and P&L reviews.
- Delivered 20% YoY revenue growth by improving GTM effectiveness and executing a save-to-invest programme to rebalance cost, capacity, and investment.
- Strengthened executive-level accountability and cross-functional execution across Sales, Finance, Enablement, Product, and Operations.
Vice President, Global Revenue Operations
Virtana
Mexico
08.2022 - 08.2025
- Led global revenue operations transformation to improve forecast accuracy, productivity, and commercial execution.
- Improved forecast accuracy to ±5% by establishing disciplined quarterly operating cadence across CRO forecasting, CRM governance, and funnel management.
- Reduced year-over-year attrition by 20% by redesigning GTM coverage, compensation, and quota structures.
- Led CPQ and Clari implementations, enabling same-day quoting and stronger commercial discipline.
- Increased sales productivity by 8% by transforming Sales Operations into a strategic partner to sales leadership.
- Improved order-to-revenue execution efficiency by 10% through stronger cross-functional collaboration with Finance, Legal, HR, Sales, and Marketing.
Senior Director, Sales Operations, EMEA
Dynatrace
London
08.2021 - 08.2022
- Built and scaled the EMEA sales operations engine in a high-growth enterprise software environment.
- Rebuilt Sales Operations into a strategic partner to sales leadership, improving productivity and execution consistency across EMEA.
- Increased pipeline quality and velocity by implementing structured lead and opportunity management processes.
- Strengthened forecast confidence and operating rhythm by introducing EMEA-wide cadence across forecasting, pipeline inspection, and CRM governance.
- Accelerated time-to-productivity for new hires by redesigning quota-to-cash processes and improving the first 90-day onboarding programme.
Senior Director, Sales Operations
Veritas Technologies
London
08.2015 - 12.2020
- Held progressively senior leadership roles responsible for operating transformation, cost optimisation, and sales execution across a $450M+ regional business.
- Led regional sales operations for a $450M EMEA business with 400+ employees, managing a $3.5M operating budget.
- Delivered multi-year growth by leading the FY18-FY21 EMEA sales strategy, including segmentation, coverage models, and quota planning.
- Increased pipeline generation 30% by backsourcing telemarketing and turning around a failing outsourcing model that delivered 175% YoY growth.
- Restructured the EMEA sales organisation (25% headcount reduction; $5.9M monthly savings) and reduced contractor OPEX by 82%.
- Built enterprise transformation capability by establishing a central PMO and improving cross-functional execution across Marketing, Channel, and Sales.
Education
MBA -
Alliance Manchester Business School
Managing Successful Programmes (MSP) -
PRINCE2
Executive Leadership Programme -
North American Leadership Alliance (NALA)
Skills
- Revenue execution
- Operating cadence
- Pipeline forecasting
- CRM governance
- GTM effectiveness
- Forecast accuracy
Personal Information
Group Vice President, Business Operations & Chief of Staff (Revenue)
Websites
Early Careers
Avis Budget Group: EMEA HR Project Manager
Thomson Reuters: Global Program Manager
Software AG: Global Sales Operations Manager
Timeline
Group Vice President, Business Operations & Chief of Staff (Revenue)
Rimini Street
08.2025 - Current
Vice President, Global Revenue Operations
Virtana
08.2022 - 08.2025
Senior Director, Sales Operations, EMEA
Dynatrace
08.2021 - 08.2022
Senior Director, Sales Operations
Veritas Technologies
08.2015 - 12.2020
MBA -
Alliance Manchester Business School
Managing Successful Programmes (MSP) -
PRINCE2
Executive Leadership Programme -
North American Leadership Alliance (NALA)