Channel Analysis Test
Donald Gregory
Texas
Summary
Channel Development Manager with a strong history of driving growth, enhancing productivity, and delivering measurable results across diverse industries. Skilled in channel analysis, strategic planning, and partnership development, I specialize in creating and executing strategies that maximize channel performance and expand market reach.
My expertise extends to Search Engine Optimization (SEO) and digital growth strategies, enabling brands to increase visibility, attract qualified traffic, and strengthen their competitive positioning. With proven negotiation and communication skills, I excel at building and maintaining high-value relationships, fostering collaboration, and aligning stakeholders toward shared business goals.
Passionate about identifying new opportunities and optimizing existing ones, I am committed to supporting sustainable business growth through innovation, data-driven decision-making, and strong relationship management.
Overview
5
5
years of professional experience
1
1
Certification
Work History
CHANNEL DEVELOPMENT MANAGER
LOGCRICKET
TEXAS
06.2020 - Current
- Conducted market analysis to identify opportunities for channel growth and improvement.
- Collaborated with sales teams to align strategies and optimize product distribution.
- Implemented marketing initiatives to drive awareness and engagement within channels.
- Analyzed channel performance data to refine strategies and improve efficiency.
- Facilitated communication between internal teams and external partners for seamless operations.
- Led cross-functional meetings to ensure alignment on project goals and timelines.
- Managed communications between company stakeholders and external partners.
- Maintained accurate records of all channel performance data including sales figures, forecasts, and budgets.
- Assessed risk levels associated with expanding into new markets or launching new products through existing channels.
- Launched marketing campaigns to promote products through partner channels.
- Analyzed customer feedback to determine the effectiveness of current channel programs.
Education
Ph.D. - Marketing Management And Research
Georgia State University
01.2015
Skills
- Channel performance analysis
- Marketing campaign development
- Sales strategy alignment
- Risk assessment
- Product distribution optimization
- Data-driven decision making
- Cross-functional collaboration
- Performance metric tracking
- Effective communication
- Adaptability
- Problem solving
- Channel strategy
- Partner management
Certification
- Graphics Design
- Twitch channel Promotion
- Kick channel Promotion
- Youtube Monetization
- Market Research Management
Timeline
CHANNEL DEVELOPMENT MANAGER
LOGCRICKET
06.2020 - Current
Ph.D. - Marketing Management And Research
Georgia State University
Accomplishments
- Increased channel revenue within few months by identifying high-potential partners and optimizing channel strategies.
- Negotiated and secured 20+ strategic partnerships, expanding the channel’s reach into new regions and boosting audience.
- Improved channel subscribers rate through relationship management programs and tailored support initiatives.
- Led SEO-driven channel campaigns that increased organic traffic by 99.9%, resulting in higher conversion rates and stronger revenue pathways.
- Streamlined channel performance analysis by implementing reporting dashboards, enabling real-time insights and faster decision-making.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Twitch Community
Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Work Preference
Work Type
Full TimeLocation Preference
On-SiteSalary Range
$45000/yr - $100000/yrImportant To Me
Career advancementWork-life balancePersonal development programsSoftware
Search Engine Optimization
Languages
English
Bilingual or Proficient (C2)
Interests
Channel Analysis Test
Channel Development
Branding