A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on a challenging position with an opportunity to make a lasting impact on company and customer success.
Overview
11
11
years of professional experience
11
11
years of post-secondary education
1
1
Certification
Work History
Senior Product Manager
Entrova
Ikeja, Lagos, Nigeria
05.2022 - Current
Consulted with product development teams to enhance products based on customer interest data.
Oversaw internal product team employees and Original Equipment Manufacturer (OEM) partners.
Managed product demonstrations and testimonials for performance evaluation.
Increased new client acquisition through targeted initiatives.
Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Identified target markets for promotional efforts via statistical analysis of demographic information and previous usership figures.
Monitored market trends and competitor performance to update promotional strategies.
Evangelized for managed products at various trade shows and industry events, communicating effectively with potential clients.
Drafted mechanical test protocols, user experience surveys and focus group goals for in-production and finished products.
Compiled product and customer data to generate informed profit projections.
Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
Created product positioning strategies designed to achieve optimal market penetration.
Managed cross-functional reliability team that reduced product failures at customer sites by 18%.
Facilitated increased product awareness through promotion and innovative sales strategy.
Developed marketing plans and strategy to promote specific products to target demographics.
Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Provided training and support to sales team members.
Coordinated landing page efforts to increase conversion rates.
Product Manager
Utiva Education Limited
Ikeja, Lagos, Nigeria
12.2021 - Current
Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
Established criteria for each milestone within product roadmap as means to measure developmental progress.
Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
Communicated effectively with team members to deliver updates on project milestones and deadlines.
Prioritized roadmap in order to achieve product goals and metrics.
Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.
Reviewed new opportunities to drive business strategy at planning sessions.
Spearheaded collaborative efforts to bring products to market.
Coordinated design meetings and decisions with internal departments and teams.
Developed product documentation to communicate upcoming features and products to internal teams.
Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
Compiled product and customer data to generate informed profit projections.
Set goals and formalized policies to maximize team performance and keep project on-task.
Coordinated project planning and execution with team members and team leads.
Monitored market trends and competitor performance to update promotional strategies.
Analyzed metrics to measure product performance.
Directed planning and budgeting efforts.
Managed product demonstrations and testimonials for performance evaluation.
Liaised with clients to better understand business needs and current market landscape.
Assessed costs and estimated production capabilities to evaluate economic viability.
Product Designer
Oceangrsmith Technologies
Austin, Texas
09.2020 - 11.2021
Brainstormed with peers and other members of design team to determine enhancements and product features.
Contacted proper stakeholders to share changes to project scope and timelines.
Negotiated with vendors and manufacturers on pricing, services and scheduled shipping windows.
Produced rapid prototypes using Figma.
Identified changes in project scope and modified job schedule accordingly.
Managed multiple projects effectively in demanding environment with tight deadlines.
Suggested enhancements to product design that would improve user experience.
Converted project specifications into drawings and other materials that would be used to create product.
Documented each step in product's design process for use in manuals.
Maintained energy and enthusiasm in fast-paced environment.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Collaborated with team members to achieve target results.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Used coordination and planning skills to achieve results according to schedule.
Carried out day-to-day duties accurately and efficiently.
Marketing Media Specialist
BlossomOaks Property And Investment Limited
Sangotedo, Lagos, Nigeria
09.2020 - 03.2021
Wrote engaging and successful marketing, advertising and website copy.
Tracked key metrics and developed spreadsheets and data models.
Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
Attracted 35 new clients by creating and implementing innovative marketing strategies.
Identified appropriate marketing channels and target customers for campaigns.
Studied demographic data to determine optimal targets, competitor offerings, and tactics for persuasion.
Created customized marketing materials to increase product awareness.
Worked flexible hours across the night, weekend, and holiday shifts.
Resolved problems, improved operations, and provided exceptional service.
Demonstrated respect, friendliness, and willingness to help wherever needed.
Worked within applicable standards, policies, and regulatory guidelines to promote a safe working environment.
Africa Programs Intern
Students For Liberty
, Remote
12.2019 - 05.2020
Used coordination and planning skills to achieve results according to schedule.
Maintained energy and enthusiasm in fast-paced environment.
Conducted research, gathered information from multiple sources and presented results.
Delivered services to local leaders within specific timeframes.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Learned new skills and applied to daily tasks to improve efficiency and productivity.
Demonstrated respect, friendliness and willingness to help wherever needed.
Proved successful working within tight deadlines and fast-paced atmosphere.
Led projects and analyzed data to identify opportunities for improvement.
Developed and maintained courteous and effective working relationships.
Exceeded goals through effective task prioritization and great work ethic.
Collaborated with team members to achieve target results.
Lead Media Strategist
African Students For Liberty
Ibadan, Oyo, Nigeria
07.2013 - 05.2020
Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Conducted research, gathered information from multiple sources and presented results.
Resolved problems, improved operations and provided exceptional service.
Prepared variety of different written communications, reports and documents.
Maintained energy and enthusiasm in fast-paced environment.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Proved successful working within tight deadlines and fast-paced atmosphere.
Improved operations through consistent hard work and dedication.
Collaborated with team members to achieve target results.
Developed and maintained courteous and effective working relationships.
Managed the logistics and media needs of annual conferences from 2014 till 2019
Director of Partnerships
TEDxUI
Ibadan, Oyo, Nigeria
01.2017 - 12.2017
Developed annual account objectives and formalized client communications for communication of goals and plans.
Joined business development meetings and supported market outreach plans to improve business development.
Implemented account diagnostics, relationship analysis, and engagement execution.
Facilitated strategy development and planned with cross-functional teams.
Led a team of 5 to cultivate relationships with internal groups and current and potential partner organizations.
Used MS Excel to analyze data and PowerPoint to share information with team members.
Formalized programs and recruited new partners for events.
Coordinated logistics and established structure for partnership programs.
Built relationships with internal teams and managed volunteer groups.
Collected and managed diverse set of partners to meet operational and funding goals.
Taught in-house employees strategies for successful internal and external communications.
Oversaw social media presence and aligned posts to include branding and trending ideas.
Drafted speeches for company executives and advised on media talking points.
Reviewed marketing materials and documents for brand accuracy and trending design.
Oversaw team of communications and media relations professionals with focus on achieving PR results.
Developed and promoted corporate brand, images and identity to media and public.
Education
Diploma - Data Science
Utiva Data School
Lagos, Nigeria
02.2022 - Current
Diploma - Product Management
Utiva Product School
Lagos, Nigeria
09.2021 - 12.2022
Diploma - Fundraising
Atlas Network Academy
Arlington, Virginia
08.2021 - Current
Diploma - Marketing And Communication
Atlas Network Academy
Arlington, Virginia
01.2022 - Current
Diploma - Think Tank Management
Atlas Leadership Academy
Arlington, Virginia
07.2017 - 08.2019
Bachelor of Science - Statistics
University of Ibadan
Oyo State, Nigeria
03.2012 - 04.2018
Diploma - Fundraising
NonProfitReady.org
04.2021 - 04.2021
Diploma - Business Development
HP Life
05.2018 - 07.2018
Skills
Event planning and execution
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Certification
CPM - Certified Product Manager
Volunteering
Live and Let Live Movement - Africa Communication Director - August 2021 till date
Face of Liberty International - Lead Strategist - December 2020 till date
Tender Heart Foundation - Media Specialist - 2019 -2021
African Students For Liberty - Media Team Lead - July 2013 - May 2020