Leba Shehadeh
Managing Director
Utako District,Abuja FCT
Summary
Determined and responsible Director with more than 12 years of success boosting efficiency and streamlining procedures for multi-disciplinary industries. Focused on smoothly overseeing financial, personnel and operational facets. Effectively balance targets with resources and optimize long-term success.
Overview
4
4
Languages
3
3
Certifications
12
12
years of post-secondary education
19
19
years of professional experience
Work History
Managing Director
Topfield Ltd
Abuja, Abuja FCT
06.2019 - Current
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels 150%.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Managed financial operations, payroll and accounting processes.
- Created vision and provided leadership for targeting larger prospects.
- Led change and transformation across all business areas to deliver benefits and align company resources.
- Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Strategically managed resources, milestones and budgets, saving $240,000 in expenses per 2 years.
- Identified and resolved problems through root cause analysis and research.
Co-Founder
YelloSpot
Jounieh, Mount of Lebanon
04.2015 - 04.2020
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
- Spearheaded 27 third-party contract negotiations to obtain favorable pricing and scheduling parameters
Global Sales and Marketing Director
Variant Agro Build
Kharkov, Ukraine
03.2017 - 03.2019
- Coordinated with creative team to generate dynamic marketing content and communication tools for brand awareness campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Implemented marketing strategies which resulted in 300% growth of customer base.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Developed and implemented marketing and communications plans for manufacturing company.
- Devised leading-edge digital marketing, social media and SEO strategies.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Senior Business Development Consultant
ADCO SAL
Levant, Greece
11.2015 - 04.2017
- Devised all-encompassing business plan outlining concise and actionable targets and sales goals.
- Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
- Developed new business by networking with prospects and valuable customers at Levant and mediterranean maritime events.
- Achieved $600,000 in monthly revenue, exceeding objectives by 100%
Senior Sales Consultant
Opticplex Inc
MENA, Dubai
05.2014 - 10.2015
- Generated new business through effective prospecting, telemarketing, territory planning and relationship building.
- Produced sales and team productivity reports for analysis, forecasting and improvement-related objectives.
- Created sales presentations to highlight product benefits and enhanced bottom-line profits.
- Increased territorial share by driving new market penetration strategy to address emerging customer and industry needs.
- Trained personnel in proven consultative sales approaches, as well as sales and follow-up processes.
- Applied consultative sales approach and followed strategic marketing initiatives to develop new business.
- Boosted sales by 20% during 1 year through effective management of 8 customer accounts and promotion of latest product.
Procurement Director
AG Vision Construction Nig Ltd
Abuja, Nigeria
09.2009 - 05.2014
- Oversaw $4M budget and all purchasing operations
- Decreased material expenses by 15% by managing tracking and supply.
- Generated weekly, monthly, quarterly and yearly reports on purchasing operations.
- Purchased new products and oversaw inventory stocking and availability.
- Organized importation of machinery and consumables items via air and ocean.
- Assessed areas of service concern and developed improvement plans.
- Improved inspection policies to increase quality of raw materials and finished goods.
- Wrote standard operating procedures for department.
- Implemented process improvements that reduced average purchasing cycle times by 30%.
Commercial Sales Manager
Azadea Group
Muscat, Doha, Beirut, Lebanon
06.2006 - 09.2008
- Motivated team to meet and exceed sales goals.
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Mentored junior sales staff to maximize revenues and employee satisfaction, boosting profit levels in stores.
- Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
- Set weekly goals for 14 inside sales representatives.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth
Education
MBA - International Business Management
University of Nicosia
Nicosia, Cyprus 10.2016 - Current
Bachelor of Science - Management Information Systems
American University of Science & Technology
Lebanon 09.2004 - 02.2010
Associate of Science - Public Relations, Advertising, And Applied Communication
Notre Dame University of Louaize
Lebanon 09.2002 - 07.2004
Skills
Project Management
Problem solving skills
Public speaking
Policy development and optimization
Market research and analysis
Market strategies
Budgeting
Profit & Loss
Capital expenditures
Coaching and mentoring
Contract Negotiation
Strategies and goals
Certification
Certified International Procurement Professional (CIPP) by International Academy of Project Management (IAPM)
Timeline
Managing Director
Topfield Ltd
06.2019 - Current
Global Sales and Marketing Director
Variant Agro Build
03.2017 - 03.2019
MBA - International Business Management
University of Nicosia
10.2016 - Current
Senior Business Development Consultant
ADCO SAL
11.2015 - 04.2017
Co-Founder
YelloSpot
04.2015 - 04.2020
ISO 9001:2008 Internal Audit by Bureau Veritas
02-2015
OHSAS 18001:2007 by Bureau Veritas
01-2015
Senior Sales Consultant
Opticplex Inc
05.2014 - 10.2015
Certified International Procurement Professional (CIPP) by International Academy of Project Management (IAPM)
06-2013
Procurement Director
AG Vision Construction Nig Ltd
09.2009 - 05.2014
Commercial Sales Manager
Azadea Group
06.2006 - 09.2008
Bachelor of Science - Management Information Systems
American University of Science & Technology
09.2004 - 02.2010
Associate of Science - Public Relations, Advertising, And Applied Communication
Notre Dame University of Louaize
09.2002 - 07.2004