Microsoft Office
Lauren Eze
Marketing Communications Specialist
Lagos
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Manager
Nine Leaves
Remote
11.2022 - Current
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Performed market segmentations, targeting and positioning for each product line.
Sales Operations Coordinator
Redleaf Solutions
Lagos
01.2020 - 12.2021
- Monitored accuracy and distribution of sales reports, recommending new tools or revisions to existing reports.
- Worked closely with sales management to inspect sales process quality and prioritize opportunities for improvement.
- Examined incoming inventory, merchandised shelves and prevented shrinkage.
- Promoted business' development by building and maintaining relationships with new clients.
- Reduced expenses by renegotiating vendor contracts to eliminate waste and boost cost savings
Marketing Specialist
JMG Limited
Lagos
06.2018 - 12.2019
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized social media channels and web pages to improve SEO and usability.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Monitored social media questions and comments and appropriately responded.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Client Relationship Executive
BASSCOMM Nigeria
Lagos
06.2015 - 05.2018
- Developed proposals and collaborated with team preparing presentation materials.
- Presented contracts to clients, answered questions and obtained signatures.
- Supported account team when qualifying, pursuing and closing opportunities.
- Developed relationships with executives to generate ideas and pursue opportunities.
- Generated leads and boosted brand through professional and personal networks.
- Documented accurate data on customer relationships to maintain strong ties and customer satisfaction.
Education
MBA - Management
Unicaf University
Cyprus 11.2021 - Current
Bachelor of Science - Mass Communication
National Open University
Victoria, Island, Lagos 01.2012 - 01.2015
Certificate of Expertise - Data Analytics & Business Intelligence
Digital Bananas
Lagos, Nigeria 10.2020 - 03.2021
Certificate of Expertise - Digital Marketing
McTimothy Associates
Lagos, Nigeria 01.2015 - 06.2015
Skills
Public and Media Relations
undefinedSoftware
Power BI
Canva
Capcut Editing
Timeline
Marketing Manager
Nine Leaves
11.2022 - Current
MBA - Management
Unicaf University
11.2021 - Current
Certificate of Expertise - Data Analytics & Business Intelligence
Digital Bananas
10.2020 - 03.2021
Sales Operations Coordinator
Redleaf Solutions
01.2020 - 12.2021
Marketing Specialist
JMG Limited
06.2018 - 12.2019
Client Relationship Executive
BASSCOMM Nigeria
06.2015 - 05.2018
Certificate of Expertise - Digital Marketing
McTimothy Associates
01.2015 - 06.2015
Bachelor of Science - Mass Communication
National Open University
01.2012 - 01.2015
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