Larane SCOTT
Battle Creek
Summary
Senior PIM and eCommerce Data Operations Leader with 26+ years of experience managing large-scale product data and digital catalog operations. Skilled in Plytix, Salsify, Mirakl, and Sitecore, driving data governance, taxonomy optimization, and scalable solutions for thousands of SKUs. Proven ability to lead implementations, improve data accuracy, and reduce time-to-publish. Strong in cross-functional leadership, Agile delivery, and digital transformation, delivering data-driven insights, compliance, and operational efficiency across omnichannel platforms..
Overview
29
29
years of professional experience
Work History
PRODUCT INFORMATION MANAGER
Beckman Coulter Life Science
Remote
01.2021 - 01.2026
- Led end-to-end implementation of Plytix PIM, including large-scale data migration, Sitecore CMS integration, and go-live execution, achieving 100% data validation compliance.
- Owned product operations and digital content strategy for 55K+ SKUs, enhancing data quality and governance, and scaling operations across eCommerce and digital platforms.
- Directed cross-functional teams and external vendors to execute product initiatives aligned with product roadmap and Agile methodologies, supporting enterprise digital transformation objectives.
- Defined and optimized product operating models (intake, discovery, prioritization, workflow governance), translating business requirements into user stories and streamlining delivery efficiency and compliance (MAPSS).
ECOMMERCE DATA OPERATIONS MANAGER
Simon Property Group (Rue Gilt Groupe)
Indianapolis
01.2017 - 01.2020
- Served as Mirakl Marketplace Subject Matter Expert (SME), facilitating platform enhancements and advising cross-functional teams in retail, merchandising, IT, and QA to support marketplace growth and performance.
- Led end-to-end marketplace lifecycle management, including requirements gathering, data integration, implementation, and post-launch optimization, ensuring seamless delivery and continuous improvement.
- Managed and optimized large-scale data integrations for 1M+ SKUs, maintaining data integrity, improving feed performance, and resolving issues within 24-hour SLA targets.
- Coordinated retailer onboarding and UAT for 30+ partners, developing KPI dashboards and reports (Google Analytics, Power BI, Mirakl) to improve visibility and operational efficiency.
ECOMMERCE CONTENT MARKETING SPECIALIST
Allegion
Carmel
01.2012 - 01.2017
- Acted as Subject Matter Expert (SME) for Amazon, Home Depot, Menards, and other 3P platforms, driving conversion optimization, sales growth, and brand expansion through marketplace strategy and execution.
- Executed digital merchandising and content strategies (SEO, A+/Rich Content, promotions, Amazon Vine), collaborating cross-functionally to optimize product launches, enhance customer engagement, and improve performance metrics.
- Managed Salsify (PIM) to centralize 10K+ product assets, enabling seamless eCommerce integration across major third-party marketplaces and improving data consistency and scalability.
- Led end-to-end B2B eCommerce initiatives, delivering data-driven insights and strategic recommendations to leadership to support revenue growth and digital transformation objectives.
NCFS SAMPLE COORDINATOR II
Covance Inc
Battle Creek
01.2011 - 01.2012
- Executed end-to-end sample accessioning processes, including intake, data entry, tracking, labeling, shipping, and disposition, ensuring accuracy and compliance with laboratory and regulatory standards to maintain quality control.
- Streamlined workflows and led Shelf-Life projects, implementing process improvements that enhanced operational efficiency and delivered measurable outcomes for clients.
- Identified and escalated data discrepancies, partnering with cross-functional teams to resolve issues efficiently and maintain data integrity.
- Identified and escalated data discrepancies, partnering with cross-functional teams to resolve issues efficiently and maintain data integrity.
SENIOR LOAN SUPPORT SPECIALIST
PNC Financial Services Group, Inc.
Kalamazoo
01.2010 - 01.2011
- Managed high-volume inbound and outbound communications across multiple channels (phone, online, branch, and NFSC sales), delivering exceptional customer service in a fast-paced financial services environment.
- Coordinated with external creditors, vendors, and agents to obtain required documentation, enhancing underwriting processes and ensuring timely, accurate decision-making.
- Validated applicant information for underwriting review, ensuring data accuracy and compliance while streamlining workflow execution.
- Identified upsell and cross-sell opportunities for financial products, scheduling closing appointments for approved applicants to drive revenue growth and improve customer retention.
EBUSINESS CONSUMER MARKETING ANALYST
Kellogg Company
Battle Creek
01.2004 - 01.2010
- Led cross-functional digital project management for B2C initiatives, partnering with internal teams, IT, and external agencies to ensure quality delivery.
- Managed project scope, timelines, risk, and budgets using Basecamp, providing strategic recommendations that informed senior leadership decisions.
- Established best practices, leading onboarding and training programs for internal stakeholders and agency partners to enhance collaboration.
- Oversaw Kelloggs.com content strategy and vendor management, analyzing SOWs to optimize performance and improve operational processes.
- World’s leading multinational consumer goods company with >$12 billion sales
Customer Marketing Coordinator
Kellogg Company
Battle Creek
01.1997 - 01.2004
- Held multiple roles at Kellogg Company, including Customer Marketing Coordinator, Category Management Presentation Coordinator, Single Serve Contracted Sales Coordinator, and Administrative Secretary, demonstrating versatility across marketing, sales, and operations functions.
- Developed presentations and analyzed performance data to support customer marketing and category management initiatives, assisting with strategic planning that contributed to sales growth and improved market positioning.
- Coordinated sales operations for single-serve product lines by managing contracts and tracking performance metrics, ensuring alignment with business objectives and customer requirements.
- Provided administrative and cross-functional support that improved workflow efficiency and enhanced communication across teams, contributing to overall operational effectiveness.
Education
Bachelor of Applied Science - Business Management
Davenport University
Battle Creek, MI05-2004
Associate Degree - Word/Information Processing
Kellogg Community College
Battle Creek, MISkills
- Product Data Management
- E-commerce Strategies
- Data Quality Assurance
- Data Integration
- Analytics Reporting
- Digital Marketing Strategies
- Strategic Thinking
- Problem Solving
- Time Management
- Detail Oriented Work
- Team Collaboration
- Clear Communication
Skills
Microsoft Office Suite, Lotus Note, Slack, Zendesk, Vodori Pepperflow, Shopify, SAP (Hybris), Sitecore, Basecamp, Confluence, Jira, Trello, Smartsheet, Clickup, Freshdesk, Amazon Vendor Center, Seller Central, The Home Depot Item Data Manager, Menards Supplier Portal, 1WorldSync GDSN, WERCSmart, STEP Workbench Launchers, Plytix, Salsify, Mirakl Marketplace, Talend, Edgenet, Sitecore, Oracle Analytics Server, Google Analytics, Power BI, Foresee Results, Forrester Research, Manticore Technology, HTML Code ChatGPT
Timeline
PRODUCT INFORMATION MANAGER
Beckman Coulter Life Science
01.2021 - 01.2026
ECOMMERCE DATA OPERATIONS MANAGER
Simon Property Group (Rue Gilt Groupe)
01.2017 - 01.2020
ECOMMERCE CONTENT MARKETING SPECIALIST
Allegion
01.2012 - 01.2017
NCFS SAMPLE COORDINATOR II
Covance Inc
01.2011 - 01.2012
SENIOR LOAN SUPPORT SPECIALIST
PNC Financial Services Group, Inc.
01.2010 - 01.2011
EBUSINESS CONSUMER MARKETING ANALYST
Kellogg Company
01.2004 - 01.2010
Customer Marketing Coordinator
Kellogg Company
01.1997 - 01.2004
Bachelor of Applied Science - Business Management
Davenport University
Associate Degree - Word/Information Processing
Kellogg Community College