Laide Lawal
Surulere, Lagos
Summary
Dynamic Digital Marketing & AI Video Specialist with a proven track record at Kano Textile Mills, driving brand engagement through innovative AI video campaigns. Expert in visual content design and analytics, I successfully boosted online impressions by 3x while enhancing conversion rates through strategic collaboration and project management.
Overview
9
9
years of professional experience
Work History
Digital Marketing & AI Video Specialist
Kano Textile Mills
03.2022 - Current
- Led digital transformation projects that helped increase brand engagement by 200%+ through AI-driven video campaigns and visual storytelling.
- Managed social content optimization (SCO) strategies that improved visibility across X, Instagram, and LinkedIn.
- Created and deployed AI-generated marketing videos, boosting online impressions by 3x.
- Designed promotional eBooks and visual assets that supported brand awareness campaigns and lead generation.
- Collaborated with the marketing team to implement innovative digital strategies, resulting in a 25% increase in conversion rates.
- Provided analytics insights and digital growth reports to inform strategy adjustments.
Freelance Visual Assistant & Digital Strategist
Self-Employed
01.2021 - 03.2022
- Helped startups and personal brands grow an average of 200%+ through social content optimization (SCO) and AI-driven visuals.
- Produced branded video content that improved engagement across X, TikTok, and Instagram.
- Designed eBooks and marketing materials that supported lead-generation campaigns.
- Built content calendars and handled brand consistency for multiple clients.
Social Media Manager
GlowReach Digital Agency
06.2019 - 12.2020
- Managed and optimized social media accounts for 10+ clients.
- Increased organic engagement by 150% using video storytelling and audience analytics.
- Designed campaigns that converted social interactions into customer leads.
- Trained junior team members on Canva and AI content tools.
Content Creator & EBook Designer
CreativePro Studios
01.2018 - 05.2019
- Wrote, formatted, and designed eBooks and visual guides for small businesses.
- Collaborated with marketing teams to create digital funnels using AI-based design tools.
- Developed video tutorials and promotional assets to support content launches.
Marketing Intern
Ambrose Alli University Media Centre
05.2017 - 12.2017
- Supported the digital communications team in managing online campaigns.
- Created graphics, newsletters, and short videos for student outreach programs.
- Gained hands-on experience in marketing research and content planning.
Education
Master of Science - Digital Marketing & Business Strategy
Google Digital Garage
Online05-2023
Bachelor of Science - Mass Communication (best Fit For Your Digital Bran
Ambrose Alli University
Ekpoma, Edo State, Nigeria10-2020
Skills
- Digital Marketing Strategy & Campaigns
- AI Video Production & Editing
- Visual Content Design (Canva, Adobe Suite)
- SCO (Social Content Optimization)
- eBook Design & Marketing Funnels
- Paid Ads (Meta, Google, X Ads)
- Copywriting & SEO Integration
- Analytics & Performance Tracking
- Project Management (Notion, Trello, ClickUp)
Timeline
Digital Marketing & AI Video Specialist
Kano Textile Mills
03.2022 - Current
Freelance Visual Assistant & Digital Strategist
Self-Employed
01.2021 - 03.2022
Social Media Manager
GlowReach Digital Agency
06.2019 - 12.2020
Content Creator & EBook Designer
CreativePro Studios
01.2018 - 05.2019
Marketing Intern
Ambrose Alli University Media Centre
05.2017 - 12.2017
Master of Science - Digital Marketing & Business Strategy
Google Digital Garage
Bachelor of Science - Mass Communication (best Fit For Your Digital Bran
Ambrose Alli University