Kolawole Michael Kareem
Copywriter
Abuja,FCT
Summary
Creative and results-driven Copywriter & Brand Storyteller with over 5 years of experience crafting high-converting copy for finance brands, coaches, and educational course creators. Proven ability to blend storytelling, strategy, and persuasion to drive engagement, leads, and sales across digital platforms. Skilled at translating complex ideas into clear, compelling narratives that build trust, strengthen brand identity, and move audiences to action. Experienced in fast-paced, remote environments and passionate about creating copy that delivers measurable impact.
Overview
5
5
years of professional experience
Work History
Copywriter
Werkberry
08.2023 - 08.2025
- Developed conversion-focused copy for financial products including investment services, insurance plans, and retirement solutions.
- Wrote and optimized blog posts, email campaigns, landing pages, and social media content, contributing to a 25% increase in lead generation and a 15% boost in conversion rates.
- Collaborated with financial analysts and product managers to simplify complex financial concepts into clear, accessible messaging.
- Conducted audience research, market analysis, and competitor reviews to inform content strategy and messaging direction.
- Ensured all content met brand guidelines, compliance standards, and regulatory requirements.
- Key Achievements
- Increased website traffic by 30% through SEO-driven content and targeted campaigns.
- Led a content strategy overhaul that improved user engagement metrics by 20%.
- Successfully managed multiple projects concurrently while consistently meeting deadlines.
Content Writer
Kakadu Plum
11.2022 - 12.2023
- Created persuasive marketing copy for course creators and online educators, including sales pages, email sequences, and promotional campaigns.
- Worked closely with clients to define audience personas, refine messaging, and develop content strategies that increased enrollments.
- Planned and executed content for webinars, eBooks, and online courses, driving a 40% increase in course sign-ups.
- Key Achievements
- Developed a sales funnel strategy that resulted in a 35% increase in course registrations.
- Built strong client relationships, leading to a 50% increase in repeat business.
Copywriter
Kagban
04.2020 - 02.2021
- Supported the creation of marketing materials for financial services, including brochures, ads, and social media content.
- Conducted research and drafted copy concepts to support senior copywriters and campaign development.
- Participated in brainstorming and strategy sessions, contributing ideas aligned with brand voice and campaign goals.
- Key Achievements
- Contributed to a marketing campaign that drove a 10% increase in client acquisition.
- Recognized for strong attention to detail and creative alignment with brand objectives.
Education
Bachelor of Engineering (B.Eng.) - Computer Engineering
Afe Babalola University
10.2019
Skills
Copywriting
Content Strategy
Sales pages
Landing pages
VSLs
Email marketing
Brand storytelling
SEO content
Financial services
Investment products
Insurance
Online education
Digital courses
Audience research
Competitive analysis
Positioning
Funnel optimization
Google Workspace
Microsoft Office
WordPress
Ahrefs
SEMrush
Client management
Cross-functional teamwork
Remote collaboration
Project management
Timeline
Copywriter
Werkberry
08.2023 - 08.2025
Content Writer
Kakadu Plum
11.2022 - 12.2023
Copywriter
Kagban
04.2020 - 02.2021
Bachelor of Engineering (B.Eng.) - Computer Engineering
Afe Babalola University