King Ojikutu
Marketer
Birmingham,United Kingdom
Summary
Crypto Native since June 2018, DeFi Degen since May 2020, Talented Marketing Officer with a demonstrated track record of success in both traditional and online marketing. Proficient in planning, implementing and overseeing campaigns for high-value clients. Excellent verbal and written communication skills with a forward-thinking and disciplined approach.
Overview
5
5
years of post-secondary education
2
2
years of professional experience
Work History
Head of PR
PrimeXBT
09.2020 - Current
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Worked with 300+ Crypto medias, and several writers across english and several non-english languages to make PrimeXBT the most active PR in Crypto.
- Saved company over $100,000 by negotiating advertising and commercial sponsorship contracts.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
Head of Marketing
Afen Blockchain
04.2021 - 06.2021
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns.
- Designed innovative branding and product strategies.
- Developed and strengthened partnerships with Exchanges, Artists, and Similar projects.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Identified low-cost opportunities to increase visibility and drive traffic.
Business Development Manager
PrimeXBT
06.2020 - 09.2020
- Reached out to potential customers via telephone, email and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated, prepared and signed contracts with clients.
- Negotiated and closed long-term agreements with new clients in Europe and Africa.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
Marketing Manager
Matic Network (now Polygon)
02.2020 - 06.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Implemented creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Developed network of related professionals to open up business opportunities.
Marketing Intern
AltSignals
04.2019 - 01.2020
- Collaborated with team members to help expand marketing channels.
- Contributed to mock-ups, email campaigns and social media content.
- Helped with planning and hosting of marketing events.
- Performed market analysis and researched latest trends.
- Responded to email and social media messages according to prescribed policies.
- Stayed updated with latest marketing concepts and techniques.
- Provided administrative support to senior staff, including creating proposals and organizing documentation.
- Prepared reports detailing project updates, performance information and ongoing trends.
Education
Bachelor of Science - Computer Science
Babcock University
Ogun State, Nigeria 09.2016 - 09.2021
Skills
Business Development
Timeline
Head of Marketing
Afen Blockchain
04.2021 - 06.2021
Head of PR
PrimeXBT
09.2020 - Current
Business Development Manager
PrimeXBT
06.2020 - 09.2020
Marketing Manager
Matic Network (now Polygon)
02.2020 - 06.2020
Marketing Intern
AltSignals
04.2019 - 01.2020
Bachelor of Science - Computer Science
Babcock University
09.2016 - 09.2021
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