Kehinde Okeowo
Marketing Strategist
Summary
I am an experienced marketing strategist, project manager, brand manager, and business developer with a proven track record of completing a wide range of project tasks on time.
A skilled communicator with an ability for analyzing progress, meeting goals, and resolving issues has excellent planning and decision-making skills, as well as a positive team player personality.
Overview
8
8
years of professional experience
10
10
years of post-secondary education
Work History
Marketing Strategist
Imaginarium Marketing Communications
Lagos
09.2022 - Current
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Optimized email campaigns to increase open and click-through rates.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Project Manager
New Native Studio
Lagos
08.2021 - Current
- Successfully managed the day-to-day operations of a creative studio, overseeing a team of designers, creative directors, and digital skills professionals, resulting in a 86% increase in on-time project delivery.
- Implemented business analytical tools to track brand performance, resulting in the identification of key areas for improvement and recommended actions to address them.
- Established brand strategies and incorporated them into the studio's and clients' communications, resulting in increased brand awareness and engagement.
- Managed budgets for multiple projects, including financial tracking and controls, resulting in significant cost savings (28%) and improved profitability.
- Developed and initiated projects, monitored performance, and met project deadlines without sacrificing quality or safety.
- I excel at leading teams and fostering collaboration. I have experience in setting daily priorities for the team, communicating client and project needs to the design team, and resolving conflicts.
- I am skilled in using project management and collaboration tools, such as Slack, Notion, and Milanote, to ensure smooth production processes and timely delivery of projects.
- I have experience in making informed decisions on brand development, ensuring brand values and culture are reflected in the studio's and clients' communications.
- I have consulted with executive management to develop effective brand communication procedures and policies for various situations or crises, resulting in increased brand reputation and customer loyalty.
Administrative Project Manager
Promidea SRL
Bucharest
04.2020 - 05.2021
- Managed multiple projects from initiation to delivery by delegating tasks and prioritizing project needs.
- Monitored project expenses and hours to ensure projects were completed within budgetary limits.
- Coordinated presentations for clients and team members to communicate project scope, progress, and outcomes.
- Oversaw project execution plans and transitioned projects from pre-production to execution phases.
- Maintained project schedules by managing deadlines and adjusting workflows as needed.
- Collaborated with departmental heads to identify issues and provide solutions to individualized problems and concerns.
- Acted as a liaison between departments to facilitate communication and provide updates on project progress.
- Established strong relationships with internal and external stakeholders, developed strategies and initiatives, and organized events to promote products and services.
- Worked with project owners to meet accounting requirements for project maintenance needs.
- Identified necessary plans and resources to achieve project goals and objectives.
- Ensured project deadlines were met while maintaining high standards of quality and workplace safety.
Sourcing Coordinator
Promedia SRL
Bucharest
04.2019 - 03.2020
- Managed end-to-end vendor purchase order process, ensuring adherence to contractual guidelines and budgetary regulations.
- Conducted evaluations of potential suppliers to identify new capabilities that reduce risks, improve operational visibility and create greater product and service value.
- Built strong and lasting vendor relationships through dynamic communication and collaboration skills.
- Collaborated with buyers to ensure adequate product stock for special events and seasonal promotions.
- Negotiated pricing to determine the best deal, achieving annual savings of approximately 28%.
- Standardized inventory reporting and analysis, instituting corrective actions for close-outs and out-of-stock items.
- Sourced and qualified bidders, obtained favorable pricing, and finalized contracts in compliance with legal and regulatory requirements.
- Collaborated with finance, procurement, and operations heads on global sourcing projects, delivering successful outcomes that met project goals and objectives.
Restaurant Supervisor
Java Joe's Cafe
St.Ignace Michigan
06.2018 - 09.2018
- Educated customers on menu items, promotions, and policies to help them make informed decisions and maximize their dining experience.
- Improved customer satisfaction and loyalty by delivering exceptional service and addressing customer complaints effectively.
- Monitored kitchen performance metrics and worked with the team to identify areas for improvement and optimize efficiency.
- Coordinated closely with kitchen and front-of-house teams to ensure smooth operations and a positive customer experience.
- Maintained a high level of accuracy in financial transactions, overseeing error-free processing of cash, check, and credit card payments.
- Ensured compliance with corporate policies, procedures, and industry regulations for health and safety.
- Collaborated with vendors to ensure timely delivery of food and beverage supplies and maintain high quality standards.
Research Administrator
Regina Maria Foundation
Bucharest
02.2017 - 06.2018
- Conducted possible donors research for the foundation's health and educational initiatives
- Provided top-notch administrative support to the office team, promoting operational excellence.
- Coordinated projects with efficient schedules, organized resources, and managed related documents
- Produced highly accurate internal and external correspondence, including letters and memoranda
- Implemented informed consent processes and maintained accurate records
- Fostered partnerships to advance group research and raise awareness of activities
- Developed and executed plans and protocols for ongoing research and special projects.
Bank Cashier
Guarantee Trust Bank
Lagos
01.2015 - 12.2015
- Processed customer transactions promptly, minimizing wait times.
- Completed highly accurate, high-volume money counts via both manual and machine-driven approaches.
- Identified sales opportunities and referred customers to branch partners in financial services.
- Answered customer inquiries regarding account balances, transaction history, services charges, and interest rates.
- Educated customers on use of banking website and mobile apps.
- Followed up on customer complaints and provided solutions to enhance customer satisfaction.
- Balanced cash drawer daily and resolved discrepancies to provide accurate data regarding cash flow.
- Maintained in-depth knowledge of bank products and services to provide appropriate recommendations to customers.
- Maintained accurate records of customer transactions in line with bank procedures.
Education
Bachelor of Science - International Business
Romanian American University
Bucharest, Romania 10.2016 - 07.2020
High School Diploma -
Federal Government College Lagos
Ijanikin, Lagos 09.2009 - 07.2012
National Diploma (ND) - Accounting And Business Management
Yaba College of Technology
Lagos, Nigeria 10.2012 - 12.2015
Marketing Mix Implementation Specialization
IE Business School
Information System
University of Minnesota
04.2001 -
Marketing Management
University of Maryland
Social Media Marketing
Northwestern University
Master Digital Marketing
LinkedIn Learning
04.2001 -
Advanced Branding
LinkedIn Learning
Skills
Digital Marketing / Social Media
undefinedTimeline
Marketing Strategist
Imaginarium Marketing Communications
09.2022 - Current
Project Manager
New Native Studio
08.2021 - Current
Administrative Project Manager
Promidea SRL
04.2020 - 05.2021
Sourcing Coordinator
Promedia SRL
04.2019 - 03.2020
Restaurant Supervisor
Java Joe's Cafe
06.2018 - 09.2018
Research Administrator
Regina Maria Foundation
02.2017 - 06.2018
Bachelor of Science - International Business
Romanian American University
10.2016 - 07.2020
Bank Cashier
Guarantee Trust Bank
01.2015 - 12.2015
National Diploma (ND) - Accounting And Business Management
Yaba College of Technology
10.2012 - 12.2015
High School Diploma -
Federal Government College Lagos
09.2009 - 07.2012
Information System
University of Minnesota
04.2001 -
Master Digital Marketing
LinkedIn Learning
04.2001 -
Marketing Mix Implementation Specialization
IE Business School
Marketing Management
University of Maryland
Social Media Marketing
Northwestern University
Advanced Branding
LinkedIn Learning
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