KECHUKWUYENUM OMONONYE

Experienced marketing professional with 10 years of expertise in crafting innovative marketing strategies, projects, and materials for B2B and B2C organizations across diverse industries. Skilled Content Specialist and Digital/Marketing Manager known for delivering impactful marketing initiatives that surpass objectives, enhance corporate reputation, and elevate brand presence.

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• Samsung Nigeria: Spearheaded the complete Digital lifecycle of over 15 high-visibility digital marketing campaigns, including the successful launches of flagship mobile devices such as the Flip 5 & Fold 5, Flip 6 & Fold 6 , and the Galaxy S24 series. Managed a team of 5 professionals to ensure seamless campaign execution across all digital touchpoints. Critically, I owned and maintained the Samsung Nigeria brand voice and messaging for selected Mobile campaigns and the entire Consumer Electronics portfolio, guaranteeing consistent brand identity and impactful communication across all consumer interactions.
• Mondelez West Africa: Conducted in-depth market analysis, audience behavior studies, and competitive assessments to identify strategic opportunities for media growth. Developed and executed comprehensive media plans, defining optimal timing, placement, and channel strategies to effectively reach target audiences. Successfully negotiated with media outlets to secure impactful advertising placements while meticulously managing campaign budgets to maximize ROI. My data-driven approach involved tracking and analysis of campaign performance, enabling informed adjustments for continuous optimization and results.
• UAC Foods Nigeria: Held full responsibility for developing and executing end-to-end copywriting materials for a diverse portfolio of UAC Foods brands, including Gala, Swan water, and UAC Corporate communications. I was the custodian of the brand voice and messaging for UAC Foods, ensuring a unified and consistent brand identity and communication strategy across all consumer touchpoints.
• TGI (Terra Seasoning Cubes): Played a pivotal role in the end-to-end digital content creation for Terra Seasoning Cubes. Notably, I contributed significantly to the award-winning 'Unwrap Joy, Unleash Taste' campaign, recognized as the Best Marketing Campaign of the Year 2023 at the Marketing Edge Brands and Advertising Excellence Award 2023, showcasing my ability to contribute to impactful and recognized marketing initiatives.
• GB Foods: Conceptualized and executed engaging and brand-aligned copy that significantly enhanced audience engagement and brand recognition. Developed content strategies specifically tailored to the unique market positioning of Gino and Bama, ensuring consistently compelling brand narratives that resonated effectively with the TG.
• HOSTOFTEN: Served as the Content and SEO lead, directing the content strategy for their blog, website redesign, and social media platforms, demonstrating my ability to drive brand visibility and engagement through strategic content initiatives.
• Charisma Cosmetics: Developed and implemented monthly editorial calendars that streamlined their content process, resulting in the publication of SEO-optimized blog and social media content. This strategic approach led to a significant 27% increase in sales within two quarters, highlighting my ability to translate content strategy into tangible business results.
• Obsidian Wisdom: Developed a comprehensive content plan encompassing essential keywords to ensure consistent brand messaging, voice, and identity across their blog, podcast, and social media platforms. This strategic content direction resulted in a substantial 37% increase in client inquiries and product purchases, demonstrating my ability to create content that directly drives business growth.

Reading, Traveling, Meeting and interacting with people of highly productive intellect