KEABETSWE MABUSELA
SHARJAH,UNITED ARAB EMIRATE
Summary
Proactive Marketing Director proficient in leading both traditional and digital marketing campaigns. Highly effective at developing pricing structures, channel partnerships and promotion strategies.
Innovative Sales & Marketing Director with knack for crafting compelling campaigns and driving brand growth. Spearheaded multiple initiatives leading to significant market share increases and enhanced customer engagement. Recognised for turning around underperforming teams and fostering collaborative environments that yield tangible results.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work history
Strategic Marketing Director
Digby Wells Environmental
Gauteng South Africa, South Africa
2023.02 - 2025.11
- Responsible for the overall management, execution, and reinforcement of Blue Label Media (BLM) ’s brand strategy. This includes reviewing and approving design concepts, managing the design team, creating sales decks, supporting the sales team with pitches, and executing marketing activities for BLM events, seasonal campaigns, and public holidays. The role ensures consistent brand application, effective communication, and impactful marketing initiatives that support business growth and brand visibility.
- Manage and uphold BLM’s brand identity across all platforms and materials.
- Develop and update brand guidelines to ensure cohesive visual and messaging standards.
- Ensure consistent use of brand elements across teams and external partners.
- Conduct regular brand audits and implement improvements where required.
- Oversee content quality, tone, and alignment with strategy.
- Consistently meet deadlines and quality standards.
- Follow internal processes and maintain accurate record-keeping.
- Manage multiple projects with competing priorities.
- Adapt to changes quickly and remain solution-oriented.
- Take ownership of professional development and stay updated with marketing trends.
Education
Bachelor of Arts - Marketing Management
University of South Africa (UNISA):
SOUTH AFRICA 2018.10 - 2022.09
Skills
- Viral marketing knowledge
- Results oriented approach
- Google adwords expertise
- Content creation and curation
- Web analytics interpretation
- Budgeting control
Languages
English
Fluent
Timeline
Strategic Marketing Director
Digby Wells Environmental
2023.02 - 2025.11
Bachelor of Arts - Marketing Management
University of South Africa (UNISA):
2018.10 - 2022.09