Kate Ebinum

Work History

Director Strategy & Innovation

Prime Innovative Institute of Technology

Ajah, Lagos

01.2021 - 04.2023

Led and optimized company's operational performance, surpassing budget, and financial targets by an impressive 70% while significantly improving client retention
Set up marketing department and generated a 50% revenue increase over a 3-month period.
Oversight Functions in Human Resource Department to ensure meticulous alignment of company policy decisions with legal guidelines and corporate directives
Conducted performance appraisals and succession planning of all employees to develop leadership and management skills.
Effectively managed both short-term opportunities and long-term strategic planning efforts
Proactively identified commercially viable opportunities and carefully assessed their business relevance
Aligned departmental goals, streamlined processes, and allocated resources in perfect harmony with the overarching organizational strategy
Produced comprehensive market assessments and conducted insightful analysis, delivering concise insights on market size and share
Provided exceptional support for the day-to-day operations of relevant projects and initiatives, playing a key role in achieving margin goals.

Head Of Marketing and Communications

PYB Nigeria

Lagos, Lagos

08.2019 - 03.2023

Established and fostered mutually beneficial partnerships with influential media outlets, effectively leveraging their platforms to amplify brand exposure
Pioneered the development of comprehensive content guidelines, encompassing impactful templates and exemplary examples to ensure consistently high standards of outgoing communications
Crafted innovative communication strategies tailored to align with clients' overarching business objectives, effectively enhancing their brand presence and market positioning
Delivered outstanding results by driving an impressive 80% growth in social media followers for all clients, strategically implementing targeted engagement and content strategies
Executed seamlessly integrated advertising campaigns across diverse media channels, including Meta (Facebook & Instagram), as well as Google and Bing adverts, optimizing reach and maximizing campaign effectiveness
Curated and compiled engaging and compelling content for various communication channels, ensuring consistent brand messaging and resonance across platforms
Demonstrated diplomatic acumen while safeguarding clients' interests, employing tactful negotiation and communication techniques
Efficiently organized cost-effective advertising campaigns, meticulously allocating resources to maximize media representation and optimize ROI.

Head of Corporate Communications

Insurance Brokers of Nigeria

Lagos, Lagos

11.2013 - 12.2022

Achieved exceptional results in designing and developing highly successful insurance packages, consistently ranking in the top quartile
Skillfully analyzed stakeholder research findings to shape a compelling vision for the Corporate Communications Department, driving impactful messaging and strategic direction
Arranged cost-efficient advertising campaigns to maximize media representation.
Assessed impact of current communications and tackled areas of weakness.
Efficiently managed end-to-end Public Relations campaigns, from creative brief to implementation, with a keen focus on cost-effectiveness, measurement, and timely delivery
Demonstrated a proven track record of forging effective coalitions with the press, as well as internal and external business partners, fostering collaborative relationships and generating positive outcomes
Implemented strategic digital marketing campaigns to significantly enhance brand coverage across diverse platforms, maximizing the impact of advertising initiatives
Expertly crafted and reviewed press releases, video content, and digital marketing campaigns, ensuring alignment with overall strategy and delivering compelling messaging to target audiences
Nurtured strong relationships with key internal and external stakeholders, ensuring the seamless dissemination of information and fostering a cohesive communication ecosystem
Leveraged market intelligence to identify and actively pursue promising business prospects and emerging opportunities, driving continuous growth and market expansion.
Developed communication strategies to support business direction.

Assistant Business Development Manager

Genesis Electricity Limited

01.2011 - 10.2013

Attended prominent industry events nationwide, fostering valuable networking opportunities
Coached and guided the team to exceed sales targets and build strong client relationships
Closed complex, lucrative deals with new customers, driving revenue growth
Successfully launched new product lines with effective retail and marketing strategies
Tracked market developments in the oil and gas sector, both upstream and downstream
Managed relationships with IOCs and NNPC, facilitating productive collaborations
Provided technical assistance on trading and acquisition of petroleum products
Sourced and organized tenders for power generation, distribution, and billing
Managed contracts, budgets, and quality control for projects
Offered guidance on tariff structure and bill collection processes.

Marketing Manager

Drumstix Food & Investments Nig Ltd

07.2008 - 09.2009

Consistently exceeded monthly sales targets and achieved a remarkable 60% growth in outdoor catering business
Forged strategic marketing and branding partnerships with high-profile clients, significantly expanding company reach and market presence
Motivated and inspired a team of over thirty employees to surpass growth and revenue targets, fostering a culture of high performance and continuous improvement
Utilized creative copywriting and photo editing skills to develop compelling promotional materials, including impactful TV and print advertising campaigns
Provided effective supervision and oversight of all marketing and planning activities, ensuring alignment with company goals and objectives.

Marketing And Communications Associate

Subotech Nigeria Limited

08.2007 - 07.2008

Achieved a remarkable 80% increase in social media following for all clients, resulting in expanded brand reach and enhanced online visibility
Successfully executed integrated advertising campaigns across multiple media channels, including Meta (Facebook & Instagram), as well as Google and Bing adverts, driving significant customer engagement and delivering measurable results for clients
Achieved a remarkable 70% increase in company's operational performance, surpassing budget and financial targets, while significantly enhancing client retention
Successfully aligned departmental goals, processes, and resource allocation with the organizational strategy, resulting in improved operational efficiency and cost-effectiveness
Improved brand coverage across various platforms by implementing strategic digital marketing campaigns, resulting in a notable increase in online reach and engagement metrics
Achieved consistent monthly sales targets while driving a remarkable 60% growth in the outdoor catering business, resulting in significant revenue expansion and business success.

Summary

Overview

Work History

Director Strategy & Innovation

Head Of Marketing and Communications

Head of Corporate Communications

Assistant Business Development Manager

Marketing Manager

Marketing And Communications Associate

Education

Master of Business Administration - Business

Master of Science - Management

B.Sc - Sociology and Psychology

Skills

Accomplishments

Affiliations

Languages

Work Availability

Timeline

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