KALU UKARIWO K.
Ikeja,Nigeria
Summary
Results-driven professional specializing in brand development and market expansion. Proficient in data analysis and business insights to enhance strategic planning and forecasting. Experienced in team leadership, stakeholder engagement, and effective negotiation. Committed to delivering impactful presentations that drive business growth and foster collaboration.
Overview
17
17
years of professional experience
1
1
Certification
Work history
Cluster Development Executive
British American Tobacco
Benin City, Edo
2022.03 - 2026.04
- Lead and develop a team of 7 in trade development and brand execution.
- Delivered an average of +7% volume growth and +11% value growth across three consecutive quarters in 2025.
- Leveraged data analytics to improve coverage efficiency and route optimization.
- Spearheaded 2024 retail census execution, doubling active outlets compared to 2022 baseline.
Trade Marketing Representative
British American Tobacco
Uyo, Awka Ibom
2018.04 - 2022.02
- Managed and coached a team of 12 field representatives.
- Redesigned call structure, increasing market reach by 50%.
- Delivered 15% and 18% value growth in 2020 and 2021 respectively.
- Successfully launched New Products Initiatives (NPI), achieving 95% numeric distribution across trade channels.
Key Account Executive
Nigerian Breweries Plc.
Afikpo, Ebonyi
2015.10 - 2017.04
- Managed 12 distributors and strengthened key account relationships.
- Increased total sales volume by 19% (2016–2017).
- Expanded distribution network by recruiting 10 sub-distributors.
Senior Sales Executive
Nigerian Breweries Plc.
Afikpo, Ebonyi
2013.04 - 2015.09
- Led a team of 13 in executing sales and marketing initiatives.
- Consistently delivered double-digit volume growth.
- Directed the Total Outlet Reach project in Afikpo Sales Area.
Medical Representative
Sanofi Aventis Nigeria Limited
Asaba, Delta
2012.12 - 2013.03
- Built and managed client relationships with healthcare professionals.
- Generated orders and ensured timely, in-full delivery.
- Promoted product value through effective detailing to doctors and pharmacists.
Service Point Advisor
DHL Nigeria
Ikeja, Lagos
2012.03 - 2012.07
- Processed shipments efficiently, improving turnaround time by 20 minutes.
Presiding Officer (Ad Hoc Staff)
Independent National Electoral Commission (INEC)
Port Harcourt, Rivers
2011.05 - 2011.06
- Registered over 500 voters and ensured smooth electoral operations.
Industrial Trainee – Quality Control
Golden Penny Nigeria Limited
Surulere, Lagos
2009.03 - 2009.09
- Conducted raw material analysis and product quality testing.
- Ensured compliance with safety and quality standards.
Education
Master of Business Administration (MBA) - Business Administration and Management
National Open University
Benin City, Edo 2026.01 -
B.Sc. - Microbiology
Nnamdi Azikiwe University
AwkaSkills
- Brand Development and Market Expansion
- Trade Marketing & Route-to-Market Optimization
- Data Analysis & Business Insight
- Team Leadership & Capability Development
- Negotiation & Stakeholder Engagement
- Forecasting & Strategic Planning
- Communication & Presentation Skills
Certification
- Recognition for Volume & Value Growth Performance – 2025
- Recognition for Retail Census Execution Excellence – 2024
- Recognition for New Product Initiative Drive – 2020 & 2021
- Recognition for Trade Activation Scheme (National Rollout) – 2019
- Second Best in Region – Perfect Outlet Execution – 2016
- HSE Certification (NISP No: 0006797AF)
- Member, Nigerian Institute of Management (Chartered)
- ICT Proficiency Certification
REFERENCES
- Emmanuel, Adams, Area Manager, Emmanuel_adams@bat.com, 08037390054, British American Tobacco
- Omali, Ojonugwa, Regional Marketing Execution Lead, Ojonugwa.omali@cchellenic.com, 07065817063, Coca Cola Hellenic, Nigeria
Languages
English
Fluent
Yoruba
Fluent
Igbo
Fluent
Ibibio
Intermediate
Affiliations
- Football
- Music
- Travelling
- Researching
- Scrabble
Timeline
Master of Business Administration (MBA) - Business Administration and Management
National Open University
2026.01 -
Cluster Development Executive
British American Tobacco
2022.03 - 2026.04
Trade Marketing Representative
British American Tobacco
2018.04 - 2022.02
Key Account Executive
Nigerian Breweries Plc.
2015.10 - 2017.04
Senior Sales Executive
Nigerian Breweries Plc.
2013.04 - 2015.09
Medical Representative
Sanofi Aventis Nigeria Limited
2012.12 - 2013.03
Service Point Advisor
DHL Nigeria
2012.03 - 2012.07
Presiding Officer (Ad Hoc Staff)
Independent National Electoral Commission (INEC)
2011.05 - 2011.06
Industrial Trainee – Quality Control
Golden Penny Nigeria Limited
2009.03 - 2009.09
B.Sc. - Microbiology
Nnamdi Azikiwe University