Kalu Ogbonnaya Kalu
Festac Town,Nigeria
Summary
Strategist with proven analytical skills and a track record of driving growth and innovation. Successfully led cross-functional teams to implement strategic initiatives, resulting in increased market share and improved operational efficiencies. Expertise in translating complex data into actionable insights that align with business objectives.
Overview
28
28
years of professional experience
5
5
years of post-secondary education
Work history
Brand and Marketing Strategist
JKcares Foundation
Festac Town, Lagos
09.2021 - Current
- Implemented quality control measures to elevate product and service standards.
- Negotiated contracts to secure favourable terms, enhancing operational efficiency.
- Developed training programmes for staff, boosting skill enhancement and productivity.
- Conducted competitive analysis, informing strategic decision-making for market presence.
- Pioneered digital transformation projects, driving technological advancement and efficiency.
Lead Pastor
Assemblies of God, Festac
Lagos, Nigeria
12.2021 - 02.2026
- Provide spiritual & organizational leadership for 500+ congregants
- Oversee church branding, digital outreach & social channels-60% growth in engagement
- Mentor 10+ ministry leaders; launch YouTube/WhatsApp teaching series (2,000 weekly views)
- Maintained open communication lines with church members to foster close-knit community feeling.
- Encouraged active participation from congregation in various church activities.
Digital marketing strategist
JKcares Foundation
Lagos, Nigeria
10.2021 - 09.2024
- Leveraged keyword analysis to strengthen SEO strategies.
- Advised clients on effective online branding methods, achieving strong brand identity.
- Optimised mobile marketing strategies based on user behaviour analysis.
- Tracked ROI of digital marketing initiatives to ensure cost-effectiveness.
- Strengthened stakeholder relationships through regular updates and clear communication.
Brand / Marketing trategist
Joskev Travels Nig. Ltd
Lagos, Lagos
05.2014 - 06.2017
- Strengthened employer brand through development of innovative marketing campaigns.
- Executed targeted marketing strategies to significantly boost brand visibility.
- Collaborated with marketing team for cohesive representation across all channels.
- Designed promotional materials that enhanced brand visibility in key markets.
- Implemented strategic marketing plans aligned with overall brand objectives.
- Executed impactful social media campaigns to further increase brand visibility.
Sales manager
O.G.B West Africa Ltd
Ajegunle, Lagos
01.1998 - 08.2021
- Forged strategic partnerships with stakeholders to drive profitable outcomes.
- Developed robust client relationships, contributing to significant business growth.
- Propelled company towards achieving set KPIs through effective strategic planning and execution.
- Conducted detailed market analysis to uncover new opportunities.
- Enhanced market penetration through efficient territory management.
- Led high-performance sales teams, ensuring target achievement.
Education
Bachelor of Mass Communication - Journalism and Media Communication
Espam-Formation University
Cotonou, Benin Republic 08.2018 - 08.2021
Diploma - Branding and Marketing Strategist
02 Academy Advertizing School
Lagos, Nigeria 05.2025 - 09.2025
Certification - Videography, Cinematography and Content Creation
Praxis Studio
Lagos/Nigeria 02.2026 - 05.2026
National Diploma - Broadcast Journalism
Grajos polytechnic
Lagos, Nigeria 01.2017 - 01.2018
Senior School Certificate Examination -
NECO
Lagos,Nigeria 07.2021 - 08.2021
Skills
- Strategic marketing and brand management
- Social media engagement
- Leadership and team development
- Brand development and positioning
- Online reputation management
- Effective communication
- People management
- Public relations expertise
Languages
English (Fluent)
Igbo (Native)
References
Available upon request
Timeline
Certification - Videography, Cinematography and Content Creation
Praxis Studio
02.2026 - 05.2026
Diploma - Branding and Marketing Strategist
02 Academy Advertizing School
05.2025 - 09.2025
Lead Pastor
Assemblies of God, Festac
12.2021 - 02.2026
Digital marketing strategist
JKcares Foundation
10.2021 - 09.2024
Brand and Marketing Strategist
JKcares Foundation
09.2021 - Current
Senior School Certificate Examination -
NECO
07.2021 - 08.2021
Bachelor of Mass Communication - Journalism and Media Communication
Espam-Formation University
08.2018 - 08.2021
National Diploma - Broadcast Journalism
Grajos polytechnic
01.2017 - 01.2018
Brand / Marketing trategist
Joskev Travels Nig. Ltd
05.2014 - 06.2017
Sales manager
O.G.B West Africa Ltd
01.1998 - 08.2021