JUNAID FAROOQ
London
Summary
Results-driven Media Buyer & Digital Marketing Specialist with proven expertise in designing and executing multi-channel campaigns that deliver measurable business growth. Skilled in leveraging AI-driven automation, data analytics, and performance optimization to maximize ROI, reduce costs, and scale campaigns across Meta, TikTok, Instagram, and LinkedIn. Adept at translating marketing data into actionable insights, driving full-funnel strategies, and collaborating with creative teams to produce high-converting ad content. Experienced in managing high-volume ad budgets, optimizing conversion rates, and consistently exceeding KPIs in fast-paced agency environments.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Richer Reach
Media Buyer & Ads Manager
2023 - Current
- Planned and optimized multi-channel Meta advertising campaigns generating up to 4.8x ROAS and increasing qualified lead volume by 35% through data-driven targeting and budget allocation.
- Implemented AI-driven automation and prompt-based creative testing frameworks, reducing campaign setup time by 40% while improving CTR by 3.5x across active ad accounts.
- Executed full-funnel strategies covering prospecting, retargeting, and conversion optimization, defining performance KPIs and lowering cost per acquisition by 30%+ through continuous optimization.
- Analyzed performance data and partnered with creative teams to run structured A/B tests on ad copy and visuals, driving consistent month-over-month growth across multiple client portfolios.
We Launch Stores
Marketplace Executive
2022 - 2023
- Managed marketplace performance across TikTok, Instagram, and LinkedIn, supporting paid and organic campaigns that improved engagement rates by 28% while maintaining platform compliance standards.
- Evaluated audience and engagement data to deliver actionable insights for senior stakeholders, enabling faster decision-making and improving campaign effectiveness across multiple launches.
- Supported paid media execution through audience segmentation, structured testing frameworks, and post-campaign optimization, contributing to 20%+ performance lift across active initiatives.
- Contributed to brand launches in the UK and Middle East markets by assisting with market research, dashboard reporting, and data collection to support scalable growth strategies.
Education
Master of Science - Digital Marketing
Ravensbourne University London
London,United Kingdom01-2024
MBA - Human Resources
SZABIST
Karachi, Pakistan01-2019
BBA - Management Sciences
Capital University of Science & Technology (CUST)
Islamabad, Pakistan01-2017
Skills
- Analytical Thinking
- Marketing Automation
- Strategic Impact
- Tools & Technical Proficienc
- Creative & Communication
- Data Analytics & Reporting
- Management Sciences
Certification
•Google Digital Garage — Fundamentals of Digital Marketing Certification
•Cisco Networking Academy — Digital Skills & Networking Basics
•Cisco Networking Academy — Digital Skills & Networking Basics
KEY ACHIEVEMENTS
- Scaled ad accounts to deliver up to 4.8x ROAS across B2B and DTC clients.
- Cut cost per acquisition (CPA) by 30%+ through advanced A/B testing and funnel optimization.
- Generated ýA3 200K+ in client revenue through data-led Meta campaigns within 6 months.
- Designed automated ad workflows using AI tools, reducing campaign setup time by 40%.
- Increased CTR by 3.5x through creative optimization and precision audience targeting.
- Successfully managed 150K+ monthly ad budgets across multiple brands.
Timeline
Richer Reach
Media Buyer & Ads Manager
2023 - Current
We Launch Stores
Marketplace Executive
2022 - 2023
Master of Science - Digital Marketing
Ravensbourne University London
MBA - Human Resources
SZABIST
BBA - Management Sciences
Capital University of Science & Technology (CUST)