Julius Olabisi
Chief Marketing Officer
Lekki Phase 1 (Admiralty Way),LA
Summary
An internationally certified marketing expert and project manager with 13+ years' experience driving brand and personnel growth across Sub-Saharan Africa. A thought leader with a proven track record of innovation, strategic leadership, and delivering on organizational objectives with measurable impact. Performance-oriented Sales Leader with exceptional record of achievement over a13-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
14
14
years of professional experience
9
9
years of post-secondary education
1
1
Certification
Work History
Chief Commercial Officer
Ledrop Nigeria
Lagos, LA
12.2023 - Current
- Orchestrated entry into new markets, achieving 8% increase in revenue within three months, and establishing strategic partnerships with key distributors and retailers
- Led comprehensive marketing campaigns for organization and partner brands, elevating brand awareness and market share, leading to14% increase in brand visibility and customer engagement in four months
- Fostered collaborative culture initiative within commercial and cross-functional teams, achieving15% increase in efficiency and 31% improvement in communication, accelerating accomplishment of shared goals.
- Achieved company-wide alignment on commercial objectives through effective communication of goals across all departments.
- Advised on capture strategy, solutions and costing and pricing deals.
- Collaborated with senior management to improve overall customer experience and increase profitability.
- Mentored junior team members, promoting professional development and increasing employee retention rates.
- Coordinated closely with finance teams to develop budgets aligned with strategic goals and revenue targets.
Chief Operating Officer
Renda Limited
08.2023 - 12.2023
- Devised and implemented enterprise-wide program growth strategies across Africa, leading to a 19% increase in program output and a 7% cost reduction
- Ensured adherence to company policies and regulations across Africa, and fostered a trusting, inclusive, and productive work environment in collaboration with HR
- This resulted in a 32% increase in employee satisfaction
- Leveraged relationships with internal and external stakeholders across Africa to make data-driven decisions impacting operations and strategic goals
- Achieved a 16% improvement in operational efficiency across Africa based on key metrics analysis.
- Initiated strategy to drive company growth and increase market share and profitability
Country General Manager
Kyosk Digital Services
02.2022 - 08.2023
- Drove company's business operations in Nigeria, driving profitability by achieving 24% growth in net income (Year-over-Year) and exceeding financial targets for Equity, Cash Flow, and Balance Sheet
- Employed strategic leadership tools in developing, implementing, and evaluating business plans that resulted in 36% increase in Gross Merchandise Value (GMV)
- Engineered exponential growth of digital retail distribution business in Nigeria, elevating revenue from $70,000 to $2 million per month within 5 months, establishing robust foundation for rapid and sustainable expansion
- Held full accountability for company performance, exceeding revenue targets, optimizing day-to-day operations, and fostering strong stakeholder relationships to drive sustainable business growth.
Regional Sales Strategy Executive
Wings Corporation
04.2021 - 01.2022
- Oversaw and designed route-to-market strategies for Ghana, Senegal, Mali, and Ivory Coast, with support provided to Togo and Mauritania, resulting in a 14% increase in regional market share within 7 months
- Coordinated the import of SFG and PM from Indonesia to West Africa, ensuring 100% compliance with customs regulations and achieving a 50% reduction in average import processing time
- Implemented of Wings Global initiatives like Distributor Information System and Sales Force Automation for improved sales management and operational efficiency across the region, resulting in a 26.8% increase in sales team productivity
- Embedded a data-driven Winning Sales Culture utilizing technology to improve performance.
Chief of Staff
Tolaram Group
05.2016 - 01.2021
- Transformed sales operations at Multipro consumer products, Nigeria, implementing Sales Force Automation (SFA) systems across 1500+ salespeople and 3500+ customers
- This initiative fostered new, results-driven sales culture, leading to 30% increase in operational efficiency in trade and sales force effectiveness
- Successfully authored winning proposal for a $50,000 maternal health care and awareness project with Ishk Tolaram Foundation
- Provided specialist advice and leadership on policies to key stakeholders during organizational transformation projects
- This proactive approach ensured transparency throughout the process and fostered trust and buy-in from stakeholders
- Worked directly with the Chief Executive Office (CEO) across strategy, project management, communication, and business growth initiatives
- This collaborative approach ensured alignment and facilitated the successful execution of key projects driving organizational growth.
- Created reports, presentations and other materials for executive staff
National Route to Market Manager
FrieslandCampina
04.2010 - 06.2016
- Successfully led the implementation of a $1 million Sales Force Automation (SFA) and Distributor Management System (DMS) project across 100 distributors for FrieslandCampina WAMCO Nigeria
- This initiative streamlined operations and improved efficiency, significantly impacting sales and distribution efforts
- Spearheaded Project Zeus, a route-to-market initiative that resulted in a remarkable 700% increase in direct sales coverage
- This accomplishment earned me the prestigious CEO's Award, a testament to my strategic vision and project management expertise
- Partnered directly with the Accenture Consulting team from Malaysia to redesign and redefine the business model for FrieslandCampina WAMCO
- I played a key role in the successful migration of Key User Support employees from Exact ERP to SAP, focusing on the sales module
- This included seamless data migration, comprehensive training, and ongoing support
- This initiative resulted in a 25% increase in productivity, reduced supervision needs, boosted employee motivation and a 40% improvement in operational efficiency based on pre- and post-implementation surveys.
- Compiled and analyzed data to determine approaches to improve sales and performance
Education
Master of Science - Marketing & Sales Force Management
Edinburgh Business School, Herriot Watt University
Edinburgh, United Kingdom 02.2014 - 06.2016
Master of Science - Consumer Behaviour & Marketing Channels
Edinburgh Business School, Herriot Watt University
Edinburgh, United Kingdom 02.2014 - 06.2016
Bachelor of Arts - Philosophy
University of Ibadan
Oyo State, Nigeria 10.2001 - 10.2005
Skills
Market Entry
undefinedSoft Skills
12/01/23, Present, Chief Commercial Officer, Ledrop Nigeria, Orchestrated the entry into new markets, achieving an 8% increase in revenue within three months, and establishing strategic partnerships with key distributors and retailers., Led comprehensive marketing campaigns for the organization and partner brands, elevating brand awareness and market share, leading to a 14% increase in brand visibility and customer engagement in four months., Fostered a collaborative culture initiative within commercial and cross-functional teams, achieving a 15% increase in efficiency and 31% improvement in communication, accelerating the accomplishment of shared goals.
Professional Development
- Sales Operations, Linkedin - 2023
- Mini MBA, Business Administration Management, Tekedia Institute - 2021
- IT Information Library Foundations Certification - V4 foundation professional - 2019
- Green Belt, Lean Six Sigma, Harrybaker Training and Consulting - 2018
- Leadership Diploma, Leading Self and Leading Others, Hult Ashridge - 2014
- Certified Project Management Professional (PMP) - Project Management Institute - 2009
- Certified Associate in Project Management (CAPM) - Project Management Institute - 2009
References
Available upon request
Accomplishments
Successfully led the implementation of a $1 million Sales Force Automation (SFA) and
Distributor Management System (DMS) project across 100 distributors for
FrieslandCampina WAMCO Nigeria. This initiative streamlined operations and improved
efficiency, significantly impacting sales and distribution efforts.
Spearheaded Project Zeus, a route-to-market initiative that resulted in a remarkable 700%
increase in direct sales coverage. This accomplishment earned me the prestigious CEO's
Award, a testament to my strategic vision and project management expertise.
Transformed sales operations at Multipro consumer products, Nigeria, implementing
Sales Force Automation (SFA) systems across 1500+ salespeople and 3500+ customers.
This initiative fostered a new, results-driven sales culture, leading to a 30% increase in
operational efficiency in trade and sales force effectiveness.
Oversaw and designed route-to-market strategies for Ghana, Senegal, Mali, and Ivory
Coast, with support provided to Togo and Mauritania, resulting in a 14% increase in
regional market share within 7 months.
Drove the company's business operations in Nigeria, driving profitability by achieving 24%
growth in net income (Year-over-Year) and exceeding financial targets for Equity, Cash
Flow, and Balance Sheet.
Certification
PMP
Timeline
Chief Commercial Officer
Ledrop Nigeria
12.2023 - Current
Chief Operating Officer
Renda Limited
08.2023 - 12.2023
Country General Manager
Kyosk Digital Services
02.2022 - 08.2023
Regional Sales Strategy Executive
Wings Corporation
04.2021 - 01.2022
Chief of Staff
Tolaram Group
05.2016 - 01.2021
Master of Science - Marketing & Sales Force Management
Edinburgh Business School, Herriot Watt University
02.2014 - 06.2016
Master of Science - Consumer Behaviour & Marketing Channels
Edinburgh Business School, Herriot Watt University
02.2014 - 06.2016
National Route to Market Manager
FrieslandCampina
04.2010 - 06.2016
PMP
11-2009
Bachelor of Arts - Philosophy
University of Ibadan
10.2001 - 10.2005
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