Juliet Onyema Dumbiri
53, Unity Estate, Lagos
Summary
Results-driven digital marketing professional with 8+ years of experience driving revenue growth, improving campaign performance, and delivering exceptional client service.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
2
2
Certification
Work History
Senior Digital Key Account Manager/Paid Ads
Pulse Nigeria
Ikeja, Lagos
03.2023 - Current
- Managed high-performing digital advertising campaigns across multiple platforms, delivering maximum ROI for over 30 client accounts, with daily focus on optimizing approximately 10 key accounts.
- Created and executed comprehensive paid advertising strategies for key clients
- Fostered strong relationships with clients, driving client satisfaction and retention
- Collaborated with internal teams to plan and execute campaigns, ensuring seamless execution
- Identified opportunities for cross-selling, created additional revenue streams.
- Reported on account progress, targets and forecasts and sought solutions to performance issues.
Senior Digital Key Account Manager
Legit.ng
Ikeja, Lagos
11.2021 - 03.2023
- Identified and pursued new business opportunities by forging strong networks, resulting in 30% revenue increase.
- Developed and executed strategic plans to expand existing client relationships
- Reported on account progress, targets and sought solutions to performance issues
- Implemented customer retention strategies, fostered strong relationships.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Managed multiple accounts with high-quality client care through tactical planning and campaign delivery.
- Highlighted growth opportunities within current client accounts and campaigns to increase revenue.
- Coordinated with internal departments for seamless service delivery to clients.
- Provided first-class client services, from onboarding to daily account management.
Marketing, Sales,& Customer Service Professional
(Media Icons, TStv, Etisalat)
Lagos, Nigeria
06.2008 - 11.2021
- Developed and executed marketing strategies to drive brand awareness and revenue growth
- Managed and optimized marketing campaigns across multiple channels
- Built and maintained strong relationships with clients
- Provided exceptional customer service to approximately 50 customers daily, resolving complaints and improving satisfaction.
- Collaborated with internal teams, including sales, customer service, and product development, to drive business growth
Education
Bachelor of Engineering - Computer Engineering
University of Benin
Benin City, Edo 06.2002 - 08.2007
Skills
- Digital Advertising (Google Ads, Facebook Ads, Programmatic, Social media marketing, content marketing)
- Campaign Management
- Strategic planning
- Data Analysis and Reporting
- Client Relationship Management
- Team Collaboration
- Time Management
- Customer Service
- Project Management
- Communication effectiveness
- Sales & Marketing
- Influencer Marketing
Certification
- Certificate in Data Analysis
- Customer Service
- Certificate in Digital Marketing
References
References available upon request.
Key Project 1
Influencer Marketing for Durex (Reckitt Benckiser)
- Objective: Brand Awareness and Engagement
- Achievements: 30% boost in social media engagement, 30% increase in website traffic
- Skills used: campaign strategy, content creation, content calendar management, project management, collaboration
Key Project 2
Paid Advertising/Banner Campaign for Hydrogen Payment
- Objective: Increase brand awareness, improve ad conversion rates and drive website traffic
- Achievements: 20% increase in ad conversions, 25% increase in website traffic
- Skills used: Google Ads, Facebook Ads, ad optimization, data analysis
Publications
Check out my article: https://pulsemarketing.africa/unlocking-engagement-how-gamification-is-changing-digital-marketing/
- Publication: Pulse Africa Blog
- Summary: Unlocking Engagement - How gamification is changing digital marketing
Timeline
Senior Digital Key Account Manager/Paid Ads
Pulse Nigeria
03.2023 - Current
Senior Digital Key Account Manager
Legit.ng
11.2021 - 03.2023
Marketing, Sales,& Customer Service Professional
(Media Icons, TStv, Etisalat)
06.2008 - 11.2021
Bachelor of Engineering - Computer Engineering
University of Benin
06.2002 - 08.2007
- Certificate in Data Analysis
- Customer Service
- Certificate in Digital Marketing
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