Juliet Odumosu
Lagos
Summary
Innovative marketing professional that curates brand perception using different strategies that matches the business goals and speak to the right people.
With a track record of successful campaigns, leveraging data-driven insights to enhance content and increase engagement.
Overview
6
6
years of professional experience
Work History
Marketing Strategist
Adwox Media
07.2022 - Current
- Increased lead generation with implementation of targeted content marketing strategies for clients–Nomba and Bujeti
- Developed customer personas to better understand target demographics
- Developed digital marketing strategies, media buying/planning strategies and ideal Radio/TV spot allocations
- Enhanced brand recognition by securing billboards and lamp-poles for Shoptopup across 4 states in Nigeria
- Coordinated 4 macro influencer collaborations that resulted in significant increase in brand awareness for new product launch.
- Sourced and secured 8 radio stations across 4 states in Nigeria for client's ads
- Developed and maintained project schedules, track tasks, to ensure timely completion
- Oversaw content direction and video production for Nomba's 'Better at Business' user highlight campaign
- Coordinated with production teams, and aligned with client expectations and budget
- Developed project briefs to quality standards, provide feedback and guidance to creative and production team
- Identify and resolve content/strategy-related issues proactively.
Marketing and Brand Communications Lead
Nguvu Health
04.2020 - 12.2023
- Led and managed team of creative professionals to curate and communicate brand voice
- Conducted regular research to optimize for user-generated content and trend conversations
- Developed comprehensive media strategy plan that effectively addressed sensitive topics, such as mental health across various platforms
- Increased app users to 11,000+ active users since launching mobile app in April 2021
- Curated and managed budget allocation across traditional, digital and experiential channels for maximum ROI.
- Developed targeted email campaigns, resulting in higher open rates.
- Co-hosted 12-weeks 'get it off your chest' spaces series averaging 400 listeners per week on Twitter
- Started Podcast 'Unashamed by Nguvu' live on Apple, Google Podcasts, Spotify, etc
- Launched 'Mind Your Mind' social media campaign in May 2023, to promote mental health awareness
- Managed 30 micro-influencers to create content for World Mental Health Day in 2022
- Coordinated successful product launches, garnering significant media coverage targeting journalists across Africa such as Al Jazeera, BBC Africa, TechCabal, Techcrunch, GIMBHI etc
- Spearheaded partnership initiatives and facilitated 30+ community speaking engagement with over 100,000 audiences, expanding audience reach exponentially.
- Led and executed both online and offline campaigns and coordinated experiential marketing, events, and media productions.
Marketing and Business Development Associate
88 Prints
05.2019 - 06.2020
- Developed successful sales funnel to acquire new leads through ads campaign
- Achieved over 80% repeat orders/referrals from newly acquired SMEs over 6 months
- Leveraged customer segmentation to develop targeted marketing campaigns, utilizing email marketing, social media outreach, and personalized gifts to key stakeholders
- Collaborated with management to create customized marketing materials for existing client, resulting in increased brand awareness and engagement across all branches in Nigeria
- Improved conversion rate of prospective clients to returning clients through effective sales techniques and exceptional customer service
- Client advisory to upsell and inform on most suitable offers for their business, building trust and maintaining long-term relationships.
Education
B.Sc. International Relations -
Obafemi Awolowo University
Ile-Ife, OS12.2018
Skills
- Hubspot
- Semrush
- Google Analytics
- Social Media Strategy
- Creative Direction
- Brand strategy
- Product Promotion
- Marketing and Advertising
- Content Development
- Lead Generation Campaigns
- Corporate Communications
Websites
Personal Information
Title: Marketing and Communications
Hobbies and Interests
- Women's education
- Fitness
- Surfing pinterest
Timeline
Marketing Strategist
Adwox Media
07.2022 - Current
Marketing and Brand Communications Lead
Nguvu Health
04.2020 - 12.2023
Marketing and Business Development Associate
88 Prints
05.2019 - 06.2020
B.Sc. International Relations -
Obafemi Awolowo University
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