Julie Fry
Surrey
Summary
Dynamic and results driven Partnerships & Alliances leader with 15+ years’ experience building and scaling global partner ecosystems across cloud, SaaS, and enterprise technology. Proven track record of creating and executing joint go to market strategies, securing multi million pound framework agreements, and delivering overachievement on sales and alliance growth targets. Recognised for founding and expanding Computacenter’s Google practice across UKI, EMEA, and USA, as well as leading global alliance strategy with Google at CloudM. Award nominated leader (CRN Women & Diversity in Channel, 2025) and keynote speaker, with a passion for inclusive leadership, empowering teams, and delivering customer centric growth through innovative partnerships.
Overview
17
17
years of professional experience
Work History
Global, Strategic Alliance Manager - Google
CloudM
Manchester
03.2025 - 07.2025
- Spearheaded global alliance strategy with Google, developing and executing joint go to market initiatives that drove measurable revenue growth and strengthened market positioning.
- Directed cross functional alignment across sales, marketing, and product teams, enabling seamless execution of strategic co selling and enablement programs worldwide.
- Scaled partner engagement across multiple regions, launching integrated campaigns and initiatives that accelerated cloud adoption and digital transformation for enterprise clients.
- Built and nurtured executive level stakeholder relationships, establishing trust and long term collaboration to maximize mutual success within the partner ecosystem.
- Translated strategic vision into tangible partnership outcomes, delivering sustainable value creation through innovative alliance models and high impact joint initiatives.
Strategic Partner Manager - Google
CloudM
Manchester
05.2024 - 03.2025
- Established and grew Google Workspace USA partner ecosystem, elevating relationships from transactional to strategic co-selling engagements with top partners including Google, SADA, SHI, TD Synnex, Wursta, 66 Degrees, Onix, and CDW/Amplified IT.
- Reported directly to the VP of Sales, leading partner development strategies that reignited dormant alliances and strengthened CloudM’s global relationship with Google.
- Drove partner sales growth through stakeholder mapping, account planning, QBRs, and accurate forecasting, ensuring alignment with revenue targets and business objectives.
- Designed and executed joint go-to-market campaigns and propositions, enabling cross sell and upsell opportunities while enhancing partner value delivery.
- Built and maintained trusted C-suite and senior stakeholder relationships, ensuring long term engagement, pipeline growth, and sustainable impact across the partner ecosystem.
UK Microsoft Alliance Director (Part Of The Leadership Group Supporting 'Women In Solutions')
Computacenter
Blackfriars
10.2023 - 01.2024
- Owned and executed UK Microsoft Alliance GTM strategy across Surface Devices, Windows 10, Microsoft 365, and Microsoft Azure, driving joint offerings and end to end go to market solutions.
- Defined, documented, and delivered strategic initiatives in Infrastructure Modernization, Application Modernization, Cloud Management, and Modern Workplace to accelerate digital transformation.
- Partnered with Microsoft to create and launch joint value propositions, strengthening market presence and enabling scalable, cloud first solutions for enterprise customers.
- Expanded ecosystem integration by evaluating and incorporating Google’s Networking & Security portfolio into the Microsoft practice, enhancing cross platform value delivery.
- Served on the senior leadership team for “Women in Solutions”, championing diversity, inclusion, and education on unconscious bias, while fostering equity in the workplace.
Google Alliance Director / Partner Sales Director - Google (Part Of The Leadership Group Supporting 'Women In Solutions')
Computacenter
Blackfriars
03.2021 - 09.2023
- Appointed as Google Alliance Director to build Computacenter’s Google practice from the ground up, expanding from UKI into EMEA and USA to support global enterprise customers.
- Developed and executed joint offerings and GTM strategies across Infrastructure Modernization, Application Modernization, Cloud Management, Modern Workspace, and Google’s Networking & Security portfolio.
- Drove profitable growth by aligning with Computacenter’s UKI sector teams, identifying opportunities that increased technology sales, professional services revenue, and partner consumption metrics.
- Built and scaled a high impact Google partner ecosystem, enabling cross regional collaboration and enhancing Computacenter’s positioning as a trusted cloud transformation partner.
- Positioned as a strategic leader and alliance owner, translating business vision into executable go to market programs that accelerated cloud adoption and long-term partner value creation.
Enterprise Acquisition, Public Sector Client Director
Rackspace Technology
Hayes
02.2020 - 03.2021
- Served as Enterprise Public Sector Client Director within Rackspace’s newly formed UK Public Sector team, supporting Healthcare, Education, Local, and Central Government customers in cloud migration and adoption.
- Designed and executed cloud migration strategies, guiding customers through implementation journeys that enhanced scalability, compliance, and long term digital transformation outcomes.
- Owned and project managed HSCN connectivity implementation into Rackspace Datacentres, enabling secure, government approved connections for healthcare customers.
- Partnered with cross functional teams to deliver integrated multi cloud solutions, aligning Rackspace’s certified expertise across public/private cloud, managed hosting, and enterprise applications to client needs.
- Acted as a trusted advisor to public sector stakeholders, ensuring alignment with government standards while delivering cost optimization, security, and cloud enabled innovation.
Public Sector: Account Director
Exponential-e
Aldgate East
02.2018 - 02.2020
- Supported the Southeast London NHS organization's (6 Clinical Commissioning Groups, GP surgeries, Acute Trusts, and Hospitals) by delivering high performance Cloud and Unified Communications services over Exponential-e’s secure 100GigE network.
- Played a key role in the rollout of the Health and Social Care Network (HSCN) across SEL, SWL, and NWL London, ensuring successful installations, upgrades, and program adoption.
- Project managed HSCN deployments end to end, coordinating directly with healthcare customers to deliver secure, compliant, and scalable connectivity solutions.
- Conducted strategic account reviews with NHS organization's, advising on cloud adoption strategies and supporting their migration to vendor agnostic, cloud based solutions.
- Acted as a trusted partner to healthcare stakeholders, aligning technical delivery with clinical and operational objectives to drive digital transformation within the NHS.
Enterprise, Account Technology Strategist - Water And Utilities
Microsoft
Thames Valley Park
01.2017 - 01.2018
- Served as Account Technology Strategist within Microsoft’s Enterprise Partner Group (EPG), advising Manufacturing, Utilities, and Services (MUS) customers on aligning technology strategy with business outcomes.
- Acted as a trusted technical advisor to CIOs, CTOs, IT Directors, and senior stakeholders, shaping enterprise wide cloud first and mobile first transformation strategies.
- Partnered with executive leadership to articulate the business value of Microsoft solutions, driving adoption of Azure, Microsoft 365, and enterprise cloud platforms.
- Built and nurtured influential, C-level relationships, positioning Microsoft as a strategic partner for innovation, operational efficiency, and digital transformation.
- Guided customers in defining and executing long term technology roadmaps, ensuring sustainable adoption of cloud, mobility, and enterprise architecture solutions.
Public Sector Account Manager - Local & Regional Government, and Housing Associations
Microsoft
Thames Valley Park
01.2016 - 12.2016
- Supported Local and Regional Government, Housing Associations, and Nonprofit organisations across Scotland and Northwest England in adopting transformative technologies that enhanced productivity and service delivery.
- Guided customers through technology selection and licensing strategies, ensuring solutions aligned with business objectives and delivered measurable value.
- Partnered with senior stakeholders to empower staff through digital enablement, driving cultural and operational transformation within Public Sector organisations.
- Worked across multiple technology and solution areas, providing holistic advice to help organisations embrace innovation and meet growing public service demands.
- Advocated technology as a catalyst for organisational adaptation and resilience, positioning customers to achieve more with limited resources in a rapidly changing environment.
Internal Territory Account Manager
Microsoft
Thames Valley Park
02.2015 - 01.2016
- Supported four Business Managers across UK territories (Scotland, North of England, Midlands, Wales, London, and South of England), enabling growth within Local & Regional Government and Housing Association accounts.
- Acted as dedicated Account Manager for seven customers (five Housing Associations and two LRG organizations), providing end to end relationship management and strategic support.
- Partnered with senior stakeholders to strengthen Microsoft housing association alliances, positioning technology as an enabler for digital transformation and community impact.
- Delivered consistent account planning, forecasting, and pipeline management to ensure territory coverage, customer satisfaction, and alignment with organisational goals.
- Coordinated cross functional support for customers, ensuring seamless delivery of solutions and maximising business value across the Public Sector portfolio.
Business Sales Specialist for Dynamics CRM
Microsoft
Thames Valley Park
01.2013 - 02.2015
- Collaborated with managed Microsoft Partners to deliver Dynamics based business solutions, driving improved sales performance, stronger customer relationships, and organisational transparency.
- Focused on Financial Services, Insurance, Media, Cable, and Telecoms industries, tailoring solutions to address sector specific challenges and opportunities.
- Enabled customers to achieve business transformation by leveraging Microsoft Dynamics to streamline processes, enhance customer engagement, and unlock growth.
- Built and nurtured strategic partner relationships, ensuring successful joint delivery and long-term customer success across enterprise accounts.
- Acted as a trusted advisor to senior business stakeholders, aligning Microsoft Dynamics solutions with corporate objectives to maximise value and ROI.
Systems Integrator, Internal Account Manager
Lenovo
Hook
05.2011 - 01.2013
- Managed Lenovo’s largest Public Sector account internally, providing strategic support to external teams and colleagues to drive customer success.
- Achieved and consistently overachieved quarterly and annual sales targets in the first year, delivering significant revenue growth for the Public Sector business.
- Recognised with President’s Club Award, earning a 5-day international corporate retreat for exceptional sales performance and contribution to business growth.
- Collaborated cross functionally to deliver customer centric solutions, ensuring alignment with organisational objectives and maximising account potential.
- Built and maintained trusted Public Sector relationships, strengthening Lenovo’s positioning and long term value in key accounts.
Internal Sales Executive
2e2
Newbury
07.2010 - 05.2011
- Served as Internal Sales & New Business Executive within the Business Applications team, driving growth through proactive lead generation and opportunity development.
- Negotiated and managed new business opportunities from initial contact through to pre-sales specifications across multiple Microsoft and enterprise platforms.
- Focused on Dynamics AX, Dynamics CRM, Dynamics xRM, Exchange, SharePoint, and Virtualisation solutions, aligning customer needs with tailored technology proposals.
- Collaborated with technical pre-sales and solution architects to deliver compelling value propositions and close high value opportunities.
- Built a strong foundation in enterprise business applications and Microsoft ecosystem sales, establishing skills that progressed into senior alliances and partnership leadership roles.
Business Admin
NHS Connecting for Health
Chelmsford
07.2008 - 09.2009
- Served as Business Administrator during university placement year, supporting IT program delivery within the Mid Essex Primary Care Trust / Connecting for Health.
- Coordinated and scheduled IT training sessions for end users during new technology and clinical system deployments.
- Contributed as a project team member on the National Programme for IT, assisting with the rollout of a major clinical system across the healthcare trust.
- Designed and produced user guides, training programs, and support documentation for IT equipment including video conferencing systems, mobile phones, and PDAs.
- Gained early experience in IT project coordination, end user enablement, and digital adoption, forming a strong foundation for future career progression in technology and partnerships.
Education
Diversity and Inclusion in the workplace, Introducing Technology and innovation Management, Leadership and followership - 8 week course, Collective Leadership, Step Up to Leadership
Open University
09.2025
Diploma in Professional Sales - An Introduction to Professional, Sales, Negotiation and Influencing, Solution Sales and Key Account Development
Institute of Sales and Marketing Management
01.2011
Degree - Business Information Systems BSC (Hons)
De Montfort University
Leicester, Leicestershire01.2010
AVCE - Information Communication Technology: C, Business studies: C
Palmers College
Grays, Essex01.2006
GCSE - <ul><li>9 x A</li><li>- C</li></ul>
Woodlands Secondary School
Basildon, Essex01.2004
Skills
- Inclusive Leadership
- Relationship Building
- Strategic Vision & Execution
- Cross-Functional Leadership
- Executive Stakeholder Engagement
- Revenue Growth & Forecasting
- Partner Marketing & Enablement
- Strategic Alliance Development
- Joint Go-to-Market (GTM) Execution
- Cloud & Digital Transformation Expertise
Core Competencies
- Proven track record of building and scaling high impact global alliances with tier one vendors (Google, Microsoft, Lenovo, Rackspace). Expert in creating and executing joint go to market strategies, developing multi year growth plans, and positioning partnerships as key revenue engines.
- Trusted advisor to C-level executives, board members, and senior decision makers across enterprise and public sector. Skilled in aligning partner and customer strategies with measurable business outcomes through compelling value propositions and transformative roadmaps.
- Extensive experience transforming transactional relationships into strategic co-selling partnerships across global markets. Adept at partner segmentation, enablement, and governance, with a focus on driving long term, sustainable growth and customer adoption.
- Consistent over achievement of revenue targets, including securing multi million pound public sector frameworks and delivering 195% of quota in enterprise sales. Expert in driving joint sales pipelines, forecasting, and ensuring partner consumption metrics are met.
- Recognized industry voice (Infosec 2025 Keynote Speaker, CRN Women & Diversity finalist) with a strong focus on cultural transformation and inclusion. Skilled at leading cross functional teams through change, challenging conventional thinking, and delivering innovation across cloud, security, and digital transformation portfolios.
Honours And Awards
- Net new logo win with Digital Care Health Wales / NHS Wales for 5 year, 10 million framework agreement for Data and AI platform on Google Cloud platform
- Hit 195% of my half year number when working with CTM Scotland local government customers
- History of hitting and over performing on sales targets (195% of target in first half of FY17, as Local Gov Account Manager)
- Overachieving my sales target by 117% at Lenovo
- 2025 FINALIST - CRN Women & Diversity in Channel, Executive Mentor of the Year
- Nominated for 5 x CRN Women & Diversity in Channel (CRN Woman of the Year 2025, Unsung Hero, Role Model of the Year, Rising Star Award and Executive Mentor of the Year)
- My first Year at Lenovo, overachieving my quarterly and yearly target - Resulted attending Presidents club
Timeline
Global, Strategic Alliance Manager - Google
CloudM
03.2025 - 07.2025
Strategic Partner Manager - Google
CloudM
05.2024 - 03.2025
UK Microsoft Alliance Director (Part Of The Leadership Group Supporting 'Women In Solutions')
Computacenter
10.2023 - 01.2024
Google Alliance Director / Partner Sales Director - Google (Part Of The Leadership Group Supporting 'Women In Solutions')
Computacenter
03.2021 - 09.2023
Enterprise Acquisition, Public Sector Client Director
Rackspace Technology
02.2020 - 03.2021
Public Sector: Account Director
Exponential-e
02.2018 - 02.2020
Enterprise, Account Technology Strategist - Water And Utilities
Microsoft
01.2017 - 01.2018
Public Sector Account Manager - Local & Regional Government, and Housing Associations
Microsoft
01.2016 - 12.2016
Internal Territory Account Manager
Microsoft
02.2015 - 01.2016
Business Sales Specialist for Dynamics CRM
Microsoft
01.2013 - 02.2015
Systems Integrator, Internal Account Manager
Lenovo
05.2011 - 01.2013
Internal Sales Executive
2e2
07.2010 - 05.2011
Business Admin
NHS Connecting for Health
07.2008 - 09.2009
Diversity and Inclusion in the workplace, Introducing Technology and innovation Management, Leadership and followership - 8 week course, Collective Leadership, Step Up to Leadership
Open University
Diploma in Professional Sales - An Introduction to Professional, Sales, Negotiation and Influencing, Solution Sales and Key Account Development
Institute of Sales and Marketing Management
Degree - Business Information Systems BSC (Hons)
De Montfort University
AVCE - Information Communication Technology: C, Business studies: C
Palmers College
GCSE - <ul><li>9 x A</li><li>- C</li></ul>
Woodlands Secondary School