Summary
Overview
Work history
Education
Skills
Certification
Timeline
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JOY MACKSON

Abuja,Nigeria

Summary

Creative and result-driven Branding and Marketing Consultant with over seven years experience, helping businesses to craft compelling marketing strategies and grow their online presence. Skilled in brand development, content marketing, digital strategies and social media management.

Overview

9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

Branding and Marketing Strategist

Consultancy
Abuja
02.2022 - Current
  • Monitor performance metric and optimise content based on results.
  • Develop and implement platform specific strategies for LinkedIn, Instagram, Facebook, X, and Tiktok and website.
  • Handle posting, engagement and audience interaction.
  • Identify and segment target audience, study market trends and analyse competitor tactics.
  • Determine and work with brand identity, brand position, brand tone and vision.
  • Create content for LinkedIn, Instagram, X, Tiktok, Facebook and website to drive traffic, leads, and conversion.
  • Implement storytelling captions and content to hook attention and direct an action.
  • Consult on the creation of advertising, email campaigns, blog content and promotional materials.

Head of Training and Development

Dantata & Sawoe Construction Company
Abuja
01.2020 - 02.2022
  • Company Overview: Identified skill gaps and training needs across departments of over a thousand staff.
  • Developed and executed comprehensive strategies that aligned with company's goals.
  • Tracked training outcomes through employees' feedback.
  • Liased with external training providers, certification bodies and government agencies like the Industrial Training Fund (ITF) Nigeria.
  • Ensured the upskilling of 71% staff.
  • Identified skill gaps and training needs across departments of over a thousand staff.

Public Relations and Marketing Assistant

Dantata & Sawoe Construction Company
Abuja
11.2019 - 02.2022
  • Company Overview: Drafted and reviewed press releases and communiques.
  • Managed media outlets and maintained relationships with local media outlets.
  • Helped maintain a positive public image by managing reviews, testimonials and public feedback.
  • Created brochures and flyers.
  • Assisted in organising company events, such as community engagement programs.
  • Ensured all marketing and PR materials follow brand identity.
  • Drafted and reviewed press releases and communiques.

Content Writer

Sarauta Network
Abuja
04.2019 - 01.2022
  • Maintained consistency of brand voice in communication enhancing company's image.
  • Assisted editorial team in brainstorming sessions, resulting in innovative article themes.
  • Wrote content about a variety of topics from lifestyle to nutrition, history to educative content


Public Relations and Marketing Intern

Dantata & Sawoe Construction Company
Abuja, Federal Capital Territory
01.2019 - 10.2019
  • Company Overview: Helped maintain positive image of the company through media outreach and public statements.
  • Assisted in creating marketing materials, such as brochures, newsletters and presentations.
  • Supported the development of proposal documents.
  • Assisted in drafting internal communiques.
  • Helped maintain positive image of the company through media outreach and public statements.

Editor In Chief

Afe Babalola Newspaper
Ado-Ekiti
01.2017 - 01.2018
  • Company Overview: Reviewed articles for accuracy and clarity.
  • Led a team of writers, photographers, and designers.
  • Ensured content aligned with ethical and legal standards.
  • Conducted interviews, wrote, proofread, and published content on Newspaper and website.
  • Reviewed articles for accuracy and clarity.

Advertising Intern

Sun Newspaper, Nigeria
Abuja
07.2017 - 09.2017
  • Company Overview: Assisted in planning, developing and executing advertising campaigns in mainstream media.
  • Helped prepare presentation reports for company and client.
  • Helped write ad copy, taglines, and promotional content.
  • Assisted in planning, developing and executing advertising campaigns in mainstream media.

Advertising Intern

Sun Newspaper, Nigeria
Abuja
07.2016 - 09.2016
  • Company Overview: Assisted in planning, developing and executing advertising campaigns in mainstream media.
  • Conducted research on target audience.
  • Helped write ad copy, taglines, and promotional content.
  • Helped prepare ad reports.
  • Assisted in planning, developing and executing advertising campaigns in mainstream media.

Education

Bachelor of Science - Media and Communication

Afe Babalola University
Ado-Ekiti
09.2014 - 10.2018

Skills

  • Content Strategy
  • Content writing and copy writing
  • Social media marketing
  • Email marketing
  • SEO optimisation
  • Data analytics
  • Communication and collaboration
  • Problem solving
  • Creative and strategic thinking
  • Market research
  • Social media management
  • Brand positioning
  • Attention to details
  • Organisational
  • Pandas and Python programming language
  • Figma
  • UI/UX design
  • MailChimp and Salesforce
  • Adaptability
  • Leadership

Certification

Fundamentals of Digital Marketing (Google, June 26, 2022)

User Experience Design (Udemy, June 2, 2022)

Mckinsey Forward (Communication) Program (Mckinsey & Company, April 18, 2024)

Complete Web Developer (Udemy, September 18, 2022)

Training and Development (Industrial Training Fund, 2021)

International Law (International Business Management Institute, Berlin, March 2, 2021)

Data Analysis with Pandas and Python (Udemy, October 7, 2024)


Timeline

Branding and Marketing Strategist

Consultancy
02.2022 - Current

Head of Training and Development

Dantata & Sawoe Construction Company
01.2020 - 02.2022

Public Relations and Marketing Assistant

Dantata & Sawoe Construction Company
11.2019 - 02.2022

Content Writer

Sarauta Network
04.2019 - 01.2022

Public Relations and Marketing Intern

Dantata & Sawoe Construction Company
01.2019 - 10.2019

Advertising Intern

Sun Newspaper, Nigeria
07.2017 - 09.2017

Editor In Chief

Afe Babalola Newspaper
01.2017 - 01.2018

Advertising Intern

Sun Newspaper, Nigeria
07.2016 - 09.2016

Bachelor of Science - Media and Communication

Afe Babalola University
09.2014 - 10.2018

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JOY MACKSON