Proven leader in strategic marketing and financial risk analysis, I have driven growth and innovation at Fastport Logistics through data-driven strategies and strong alliances. Expert in budget analysis and social media, my approach has consistently enhanced profitability and market positioning. I am well skilled in product marketing and team development, I excel in transforming challenges into opportunities.
Hi, I’m
Joy Luke
Marketing
Lagos,LA
Summary
Overview
9
years of professional experience
Work History
Fastport Logistics
Head of Marketing/Risk Analysis Expert
10.2021 - 07.2024
Job overview
- Drove business growth by forging strategic alliances with complementary organizations and influencers to expand reach into new markets.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Managed financial aspects of the business, including budgeting, forecasting, risk analysis, and cost control measures to ensure profitability.
- Enhanced decision-making for senior management by providing detailed risk analysis and recommendations.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
Sound City TV
Head of Makeup Department/Trend Analyst
09.2017 - 05.2021
Job overview
- Received and processed stock using inventory management system.
- Leveraged strategic networking to create new business opportunities.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Generated Key Performance Indicator reporting to drive better performance.
- Analyzed data and information to identify issues and create tailored solutions.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Delivered high-quality results within budget and timeframe targets..
- Managed efficient workflows by creating effective schedules and delegating work based on personnel strengths and knowledge.
Zaron Cosmetics
Makeup Consultant/Digital Marketing
04.2015 - 06.2017
Job overview
- Assessed skin type and facial structure to select appropriate products and application tools.
- Studied and researched application techniques, industry trends and emerging products to continuously elevate performance.
- Adhered to safety and sanitation standards, using single-use applicators to reduce risks.
- Organized displays to promote inventory and encourage customer purchases.
- Carried out active selling from initial customer greeting.
- Demonstrated product usage and features to customers
- Offered constructive feedback during group training sessions so fellow consultants could refine their skills in makeup application techniques.
- Trained new employees on makeup application techniques, ensuring consistent quality across the team.
Education
Niger Delta UniversityWilberforce Island, Bayelsa State
Bachelor of Science from Marketing
05.2013
University Overview
Skills
Product marketing
Languages
English
Native language
French
Upper intermediate
B2
Timeline
Head of Marketing/Risk Analysis Expert
Fastport Logistics
10.2021 - 07.2024
Head of Makeup Department/Trend Analyst
Sound City TV
09.2017 - 05.2021
Makeup Consultant/Digital Marketing
Zaron Cosmetics
04.2015 - 06.2017
Niger Delta University
Bachelor of Science from Marketing
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