JOY AKHIGBE
Overview
4
4
years of professional experience
Summary
Results-driven banking and marketing professional with 3+ years of progressive experience at Guaranty Trust Bank, delivering measurable impact in transaction services, POS marketing, and strategic marketing campaigns. Adept at driving operational efficiency, strengthening customer engagement, and executing data-driven strategies to achieve business growth. Recognized for exceeding performance targets, optimizing service delivery, and ensuring compliance with banking policies and regulatory standards.
Work History
Marketing Officer
Guaranty Trust Bank Plc
02.2024 - Current
- Designed and implemented marketing strategies that increased product awareness and boosted customer acquisition by 15% within 6 months.
- Conducted market research and competitor analysis to inform decision-making, improving campaign ROI by 12% year-on-year.
- Executed multi-channel campaigns (digital, social media, and email), growing online engagement by 20% and driving deposits.
- Built and managed relationships with influencers and partners, resulting in a 10% uplift in brand visibility.
Regional Point of Sale (POS) Marketing Driver
Guaranty Trust Bank Plc
Benin
02.2023 - 01.2024
- Supported regional sales teams by driving POS adoption, contributing to a 25% increase in active POS terminals across Benin sub-region.
- Conducted customer engagement sessions to educate users on POS functionality, increasing transaction volumes by 18%.
- Distributed promotional materials and collected customer feedback to shape future campaigns, improving service quality scores by 10%.
- Collaborated with retail staff to exceed regional sales targets by 15%.
Senior Transaction Service Officer Analyst
Guaranty Trust Bank Plc
02.2022 - 01.2023
- Processed and reconciled daily cash, cheque, and electronic transactions exceeding ₦500M with 99.8–99.9% accuracy, zero variances, and full compliance with regulatory standards.
- Oversaw ATM cash operations, POS/digital platforms, and international remittances (Western Union, PayDirect, VFS, e-Transact), reducing turnaround times and service interruptions by 20%.
- Assisted 80+ customers daily, resolved 95% of complaints at first contact, and drove a 15% quarter-on-quarter increase in customer satisfaction and 10% improvement in Net Promoter Score (NPS).
- Delivered expert product knowledge, boosting cross-sell opportunities by 12% within six months and consistently exceeding sales/service KPIs by 10–15%.
- Ensured strict adherence to SOPs and regulatory guidelines, mitigating operational risks, enhancing audit readiness, and safeguarding brand reputation.
- Collected and analyzed customer feedback, providing actionable insights that contributed to a 10% improvement in branch Net Promoter Score (NPS).
- Collaborated with cross-functional teams, consistently exceeding sales and service KPIs by 10–15% through coordinated customer engagement initiatives.
Administrative Officer
Guaranty Trust Bank
- Maintaining inventory of office supplies.
- Overseeing department budgets.
- Ensuring day-to-day running of the branch.
- Taking charge of complaints, requests & inquiries.
- Ensuring that company’s vehicle are repaired, serviced and up and running.
- Ensuring the environment is conducive and well ventilated for business to thrive.
- Maintaining and follow up on the supply of energy for the branch use.
- Managing of vendors to meet company’s standard.
- Ensuring the ambience is neat at all time.
- Provide logistics needed to efficiently discharge duties.
- Onboarding of drivers.
Education
HND - Marketing
Federal Polytechnic Auchi
OND - Marketing
Federal Polytechnic Auchi
SSCE -
Silver Spring Secondary School
Skills
- Customer Service
- Relationship Management
- Transaction Management
- Cash Management
- Complaint Resolution
- Communication Skills
- Interpersonal Skills
- Team Collaboration
- Sales
- Digital Proficiency
- POS Proficiency
References
Available on request
Timeline
Marketing Officer
Guaranty Trust Bank Plc
02.2024 - Current
Regional Point of Sale (POS) Marketing Driver
Guaranty Trust Bank Plc
02.2023 - 01.2024
Senior Transaction Service Officer Analyst
Guaranty Trust Bank Plc
02.2022 - 01.2023
Administrative Officer
Guaranty Trust Bank
HND - Marketing
Federal Polytechnic Auchi
OND - Marketing
Federal Polytechnic Auchi
SSCE -
Silver Spring Secondary School