JOY ADEDEJI
Marketing and Communications Manager
Lagos
Summary
Results-driven Marketing Manager with over 5 years of experience in integrated marketing, product positioning, and strategic partnerships. Adept at leading teams, driving brand awareness, and executing revenue-generating campaigns. Strong analytical skills and a collaborative approach to delivering marketing excellence.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Team Lead, Product Marketing
United Bank for Africa (UBA) PLC
09.2022 - Current
- Led and supervised a cross functional team responsible for the execution of brand and product based 360-degree marketing projects.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Managed integrated marketing campaign calendars across digital for 20 African countries with UBA presence.
Product Marketing Manager
United Bank for Africa (UBA) PLC
02.2020 - 09.2022
- Managed integrated marketing strategies, planning and execution across digital, offline, and mass media channels
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Organized and managed thought leadership events and brand awareness campaigns.
- Collaborated with stakeholders in managing new product development, optimization and effective positioning
- Drove strategic partnerships with brands; uLesson, Aura by Transcorp Hotels, iFitness, Jumia, Oriki, and Medplus to provide value add and foster customer retention
- Ensured brand message consistency across platforms by overseeing creative development and agency collaborations
- Leveraged customer insights, market research, and analytics to craft data-driven marketing strategies, achieving 80% of sales targets
- Optimized marketing budgets, reducing campaign costs by 30% for two consecutive years
- Managed digital automation platforms for email dissemination, web push notifications, and customer segmentation, boosting engagement by 25%.
Customer Relationship Manager
United Bank for Africa (UBA)
10.2018 - 02.2020
- Delivered superior customer service, strengthening relationships and driving revenue growth
- Educated customers on bank products and services while managing transactions
- Enhanced customer satisfaction by addressing and resolving customer queries, concerns, and complaints in a timely manner.
- Trained and mentored team members to improve productivity and service quality
On-Air Personality / Newscaster
CoolWazobiaFM
12.2016 - 07.2018
- Created and presented engaging radio content in an entertaining and informative manner
- Produced advertising copy and voice-over recordings for commercial promotions
- Conducted interviews and edited news bulletins for live broadcasts
- Organized events in collaboration with corporate partners
P.A, HSE Manager
Berean Oilfield & Energy Services LTD
10.2015 - 10.2016
- Developed and enforced safety policies and compliance measures for the facility
- Assisted in post-accident investigations and identified risk mitigation strategies
- Conducted safety training programs and personal protective equipment assessments
Education
Bachelor of Science - Biochemistry
University of Port Harcourt
01.2011 - 01.2015
Skills
- Product Marketing & Positioning
- Brand Awareness & Management
- Digital & Offline Marketing Campaigns
- Market Research & Competitive Analysis
- Customer Engagement & Relationship Management
- Strategic Partnerships & Collaborations
- Budgeting & Cost Optimization
- Team Leadership & People Management
- Marketing Analytics & Performance Tracking
Certification
• Google Data Analytics Certification (In Progress) – Coursera
Timeline
Team Lead, Product Marketing
United Bank for Africa (UBA) PLC
09.2022 - Current
Product Marketing Manager
United Bank for Africa (UBA) PLC
02.2020 - 09.2022
Customer Relationship Manager
United Bank for Africa (UBA)
10.2018 - 02.2020
On-Air Personality / Newscaster
CoolWazobiaFM
12.2016 - 07.2018
P.A, HSE Manager
Berean Oilfield & Energy Services LTD
10.2015 - 10.2016
Bachelor of Science - Biochemistry
University of Port Harcourt
01.2011 - 01.2015
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