JOSEPHINE AWASE OSU
Head Of Marketing & Communication
Lekki,LA
Summary
Strategic Marketing & Communications Specialist with 6+ years of experience driving brand visibility, customer engagement, and revenue growth across fintech, financial services, and lifestyle brands. Strong at aligning business goals, brand messaging, and customer behaviour to deliver meaningful customer experiences that convert and retain. Experienced in brand awareness campaigns, content creation, sales-support communication, and social media marketing, with a proven record of increasing engagement and driving measurable revenue outcomes.
Overview
8
8
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Head of Marketing & Communications
AwaGlamour
06.2025 - Current
- Lead marketing and communications strategy focused on brand awareness, product visibility, and customer engagement across digital channels.
- Designed and executed customer-focused communication campaigns that clearly articulated product value, contributing to a 60% increase in sales revenue.
- Developed structured messaging frameworks that improved how products are presented to customers, driving stronger engagement, repeat purchases, and referrals.
- Created and managed content (short-form videos, promotional messaging, and campaign creatives) to support customer education and decision-making.
- Implemented communication strategies that strengthened customer trust, improved retention, and encouraged organic word-of-mouth growth.
- Monitored customer feedback and engagement patterns to refine messaging and improve overall customer experience.
- Worked closely with sales and operations to ensure marketing communication aligned with business goals and customer expectations.
Head of Business Development (Marketing & Communications Focus)
Clearerpay
02.2025 - 06.2025
- Developed and executed multi-channel marketing and communication strategies that increased awareness of Clearerpay’s cross-border payment, FX conversion, and multi-currency settlement solutions.
- Created product explainers, video scripts, and digital content that simplified complex payment processes and improved client onboarding.
- Supported sales enablement through targeted messaging and value communication, contributing to a 15–20% increase in qualified sales pipeline.
- Conducted market and competitor research across the African and global payments landscape to refine product positioning.
- Collaborated with product, operations, and sales teams to ensure consistent messaging across client touchpoints.
- Built structured communication flows that strengthened client engagement and supported Clearerpay’s early-stage brand development.
Marketing & Loan Manager
CHASE Microfinance Bank
10.2022 - 01.2025
- Designed and executed targeted loan marketing campaigns that increased visibility and uptake across retail, SME, and corporate segments.
- Conducted customer behaviour and credit insights research to refine product messaging and improve campaign performance.
- Leveraged SMS marketing, email communication, and community outreach to generate qualified leads and increase loan conversions.
- Managed a ₦850M loan portfolio, aligning product benefits with customer needs through persuasive communication.
- Improved customer retention and repayment outcomes through structured follow-up communication and client education.
- Created support materials and product explanations used by sales teams to improve customer engagement.
Marketing & Communications Officer
UK-DION Group
05.2019 - 09.2022
- Managed marketing communication for investment and wealth products, strengthening brand credibility and customer trust.
- Developed high-impact content, presentations, proposals, and product documents aligned with investor expectations.
- Led social media communication efforts, increasing engagement and inquiries through consistent storytelling.
- Coordinated investment webinars, client events, and brand activation campaigns that generated qualified leads.
- Supported sales teams with communication scripts, investor-focused messaging, and marketing collateral.
- Ensured communication consistency across internal and external channels.
Sales Advisor
AXA Mansard Insurance
06.2018 - 05.2019
- Educated clients on insurance solutions through clear, customer-centered communication that improved conversions.
- Strengthened brand loyalty through follow-up communication and after-sales support.
- Participated in field marketing activities that increased product visibility and customer sign-ups.
Education
B.Sc. - Mass Communication
Benue State University
Makurdi, Benue State01.2016
Skills
Marketing Communications & Brand Messaging
Multi-Channel Campaign Execution (Social, Email, Events)
Meta Ads & Google Ads Campaign Execution
Content Development (Product, Social Media, Corporate)
Social media engagement
Campaign management
Paid advertising
Business lead generation
Certification
Brand Management Certification, Coursera / University of London, 2025
Personal Information
- Available: Open to Remote & Hybrid Opportunities
- Availability: Open to Remote & Hybrid Opportunities
Leadership And Personal Initiatives
- Presidential Debate Representative: Demonstrated persuasive communication and public speaking excellence.
- Captain, NUGA Handball Team: Applied leadership, coordination, and team strategy-transferable to brand leadership roles.
- Peer Education Training: Led awareness and interpersonal development programs, strengthening communication clarity and audience engagement.
Timeline
Head of Marketing & Communications
AwaGlamour
06.2025 - Current
Head of Business Development (Marketing & Communications Focus)
Clearerpay
02.2025 - 06.2025
Marketing & Loan Manager
CHASE Microfinance Bank
10.2022 - 01.2025
Marketing & Communications Officer
UK-DION Group
05.2019 - 09.2022
Sales Advisor
AXA Mansard Insurance
06.2018 - 05.2019
B.Sc. - Mass Communication
Benue State University