JOKOTOLA SOGUNWA
Lagos
Summary
Dynamic Client Services & Media Professional with proven expertise in strategic media planning and buying, sponsorships, and partnership development. Skilled at driving brand visibility and growth through effective vendor negotiation, stakeholder management, and data-driven decision-making.
Recognized for delivering measurable ROI by leveraging consumer insights, market research, and campaign optimization. Adept at budget oversight, proposal development, and executive-level client presentations, with a strong record of influencing senior stakeholders and shaping long-term strategies.
Equipped with leadership excellence and team development skills, mentoring high-performing teams while fostering collaboration across creative, PR, and media functions. Experienced in sales and marketing strategies, negotiation mastery, and organizational problem-solving committed to advancing business goals through innovative, integrated communication solutions.
Overview
4
4
years of professional experience
Work history
Executive, Media Buying
MediaReach OMD Nigeria
, Nigeria
08.2023 - 09.2025
- Negotiated favorable media rates across broadcast, OOH, and digital platforms, securing bonus placements that increased campaign visibility.
- Executed high-profile activations for Guinness and Malta Guinness (Bole Festival, August Meeting in Port Harcourt), strengthening brand salience and competitive positioning. Delivered Guinness MatchDay Live viewing experiences across Lagos, PH, and Abuja to deepen football association and consumer engagement.
- Strategic media buying for the successful Moniepoint , developing insight-driven campaigns (The Village Square and Made for Your Progress) in four Nigerian languages. The initiative advanced financial inclusion by engaging grassroots audiences through relatable storytelling, driving customer acquisition in rural and semi-urban areas.
- Maintained an average of 95% monthly media compliance across accounts including Diageo, Guinness, Moniepoint, UAC Caps, Godrej, and Caraway International ensuring trust and retention of key clients.
- Strengthened supplier partnerships, enabling year-round brand presence beyond campaign bursts. Delivered 100% accurate compliance and reconciliation reports, ensuring financial transparency and accountability.
- Executed integrated sponsorship campaigns for Guinness Nigeria and Moniepoint, aligning consumer touchpoints with activation strategies for maximum brand impact.
- Collaborated cross-functionally with creative and PR teams to ensure seamless integration of media, sponsorships, and activations into broader marketing campaigns.
- Developed targeted media buying strategies informed by market trends and consumer insights, optimizing ad placements and maximizing ROI.
- Managed media vendor relationships, negotiating favorable rates and securing premium advertising slots.
- Implemented robust tracking and performance evaluation systems, adjusting strategies in real-time to drive efficiency and effectiveness.
- Conducted ongoing budget reviews, ensuring efficient allocation of resources and minimizing wastage.
- Delivered actionable campaign insights and recommendations to senior management, influencing future media planning.
- Mentored junior team members, sharing best practices in media buying, campaign execution, and compliance.
- Built and maintained stakeholder relationships, contributing to long-term business success.
- Championed innovation and creative problem-solving, identifying growth opportunities, expanding brand reach, and driving organizational competitiveness.
Assistant Executive, Media Buying
MediaReach OMD Nigeria
, Nigeria
02.2022 - 08.2023
- Supported high-profile campaigns across banking, FMCG, and beauty portfolios, achieving 95%+ compliance.
- Contributed to Darling Hair multi-channel campaign, which improved market share of voice by 5% through targeted sponsorship activations.
- Assisted in securing cost savings for Guinness Nigeria’s campaigns through smart vendor negotiations.
- Produced post-campaign insights reports, highlighting reach, ROI, and consumer engagement improvements.
- Partnered with vendors to enhance sponsorship opportunities at festivals, activations, and community events.
Media Assistant
MediaReach OMD Nigeria
05.2021 - 01.2022
- Gained practical experience in buying and monitoring campaigns across TV, radio, and OOH.
- Ensured 90–100% compliance, tracking campaign performance and resolving issues proactively.
- Supported sponsorship-driven activations by coordinating media placements tied to events and partnerships.
- Drafted reports and proposals, improving the quality of client deliverables.
IT Intern
Mikano Company
Lagos
08.2020 - 01.2021
- Installed and configured IT systems, ensuring smooth workflow for employees.
- Delivered technical support, boosting productivity across departments.
- Built foundational proficiency in Microsoft Office and IT documentation.
Education
Post Graduate Diploma - Mass communication
University of Lagos
Nigeria 08.2024 -
B.Sc. - Physics Electronics
University of Medical Sciences
Ondo, Ondo State 09.2017 - 09.2021
Skills
- Strategic Media Planning & Buying
- Sponsorships and Partnership
- Vendor and Media Partner Negotiation
- Client Servicing
- Microsoft Office Suites Proficiency
- Communication
- Optimization Market Research
- Data Analysis for Consumer Insights
- Strategic marketing campaigns
- Budget Management and ROI Tracking
- Negotiation mastery
- Leadership proficiency
- Sales and marketing strategies
- Talent development
Custom
Available on request.
Timeline
Post Graduate Diploma - Mass communication
University of Lagos
08.2024 -
Executive, Media Buying
MediaReach OMD Nigeria
08.2023 - 09.2025
Assistant Executive, Media Buying
MediaReach OMD Nigeria
02.2022 - 08.2023
Media Assistant
MediaReach OMD Nigeria
05.2021 - 01.2022
IT Intern
Mikano Company
08.2020 - 01.2021
B.Sc. - Physics Electronics
University of Medical Sciences
09.2017 - 09.2021
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