JOHN OLUGBENGA OGUNSANYA
Key Account (Brand) Manager, Business Development, and Digital Strategist
Lekki,Lagos
Summary
John is a pertinent brand marketer and product developer, who has functioned in various roles such as Key Account/Brand Manager, business developer, and digital strategist across multiple brands. With over five years’ experience in Brand/product development and advertising, particularly in ATL, BTL/Experiential, and Trade Marketing. He is now pivoting his career to develop the passion for Entrepreneurship and digital marketing. He is a strong communicator, a fairly good negotiator, with the ability to organize and motivate people to achieving great results. He has a track record of exceeding targets and has worked on leading brands such as Heineken International (Goldberg Lager Beer and Life continental lager), UAC Restaurants, TheSERAS Africa Awards, and most recently Folio Media Group (including the Creative Africa Exchange (CAX)) among others.
Overview
7
7
years of post-secondary education
6
6
years of professional experience
Work History
Business Development Lead
FOLIO MEDIA GROUP
Lagos, Lagos
11.2020 - Current
- Created and implemented a detailed business development work plan for the Folio Media Group; Short, Medium & Long-term.
- Activated new opportunities through commercial and strategic partnerships with an annual revenue target of over 500M net profit.(40 percent achievement already in Q2, 2021).
- Developed internal products/platforms with core functions around business management and strategic planning including; Creative Africa Exchange (CAX) Nation, Nigeria Our Heritage Project (NOH), Miss Nigeria Organization/Green Girl Company Ltd, MVMO streaming App (Movies, Videos, Music & Opportunities).
- Negotiated, prepared and signed contracts with clients.
Digital Marketing and Strategy Executive
OKHMA Consult
Lagos, Lagos
09.2020 - 11.2020
- Digital campaign development and execution; Strategy planning, Content creation, and Social Media management.
- Corporate communication and management.
- Brands worked on include; The SERAS CSR Awards Africa 2020, Tropicana Mall Uyo activation, Dacha Studios, ONE OCEAN & ONE BLOSSOM Condominium.
Project Coordinator
IMS Advertising
Lagos, Lagos
04.2020 - 09.2020
- Market research and competitive analysis.
- Project debrief, cost analysis, and team coordination.
- Supervisors and brand promoters’ selection and training.
- Field Monitoring and evaluation; Kept projects on schedule by managing deadlines and adjusting workflows.
- Project analysis and reporting using Excel and PowerPoint.
- Projects completed; Dorchester Blast Berry & Aspen Blast Berry Cigarette sales launch & 1-2-1 (direct consumer) activation 2021; Dorchester Menthol, Dorchester Blast Berry & Aspen Blast Berry Cigarette 1-2-1 (direct consumer) activation 2020; CA-COVID (Private sector coalition against CoVID-19) grassroots awareness and sensitization initiative.
- Developed executive presentations and reports to facilitate project evaluation and process improvement.
Key Account (Brand) Manager
IMS Advertising Ltd.
Lagos, Lagos
04.2016 - 09.2020
- 4 years & 5 Months).
- Researched emerging industry trends, new applications, concepts, and techniques to update the team’s knowledge on brand propositions as appropriate.
- Strategy development of effective marketing campaigns that meet the client's brief and budget including ATL, BTL, Digital, PR, etc.
- Maintained and nurtured B2B relationships to gain loyalty, referrals, and repeat business.
- Achievements.
- Accounts managed include Nigerian Breweries Plc.
- Portfolio (Goldberg Lager Beer, Life Lager beer), UAC Restaurants (Mr.
- Biggs & Debonairs Pizza), Deli Foods, TD Africa, Sure-ground Real estate, amongst others.
- Key role in Project conceptualization and execution of Goldberg Lager beer’s brand energizer; ARIYA REPETE – 2016, 2017, 2018 & 2019.
- Grew all accounts with substantial and verifiable results.
- Initiated and played a major role in developing various Credential, experiential, and trade marketing campaigns to achieve various brand objectives, which boosted the company’s profile.
Abo-Euphrates consult Project Manager
09.2015 - 03.2016
- Directed and supervised engineering servicing projects viz vehicles, industrial plants, and generators.
- Facilitated training programs for HSE, and project management trainees.
- Documentations and daily staff reporting.
- JSI | John Snow, Inc Logistics management and control unit officer 09.2014 – 07.2015 (11 Months).
- Drug monitoring and distribution in all health facilities across the 33lga of the state.
- Data collection, collation, and analysis of drug distributions in all health facilities across the state.
Education
MBA - Marketing Management And Research
UNIVERSITY oF LAGOS
12.2019 - Current
Bachelor of Science (B.Sc) - Physiology
UNIVERSITY oF LAGOS
Lagos, Nigeria 01.2009 - 01.2014
Skills
Lead Generation
Accomplishments
- APCON Professional diploma in Advertising (PDA I) 2018COURSERA Creative Thinking; Techniques and tools for Success 2020GOOGLE ACADEMY GA Beginner, GA Advanced and Google Ads 2019SHAW ACADEMY Professional Diploma in digital marketing 2020SHAW ACADEMY Professional Diploma in Social Media Marketing 2020WORKSHOPS / LEADERSHIP PROFILE.
- Brand DNA/Brand-In-A-Bottle (BIAB) review workshop for all Nigerian Breweries portfolios by Blond ideas group.UK, New York.
- 2017.
- National Tuberculosis and Leprosy Control programme (NTLCP) Training on logistics management and pharmacovigilance.
- Oyo state, 2015.
- Student facilitator, Nokia, and Exquisite magazine Walk against Cancer, Lagos.
- 2014.
- Convener/Facilitator, Students’ Physiological Ass.
- Of Nigeria (SPAN).
- University of Lagos Chapter Academic Symposium themed: ‘A HEALTHY ENVIRONMENT; MANAGING POLLUTION’. 2013.
- President, Students’ Physiological Ass.
- Of Nigeria (SPAN).
- University of Lagos Chapter 2013-2014.
Timeline
Business Development Lead
FOLIO MEDIA GROUP
11.2020 - Current
Digital Marketing and Strategy Executive
OKHMA Consult
09.2020 - 11.2020
Project Coordinator
IMS Advertising
04.2020 - 09.2020
MBA - Marketing Management And Research
UNIVERSITY oF LAGOS
12.2019 - Current
Key Account (Brand) Manager
IMS Advertising Ltd.
04.2016 - 09.2020
Abo-Euphrates consult Project Manager
09.2015 - 03.2016
Bachelor of Science (B.Sc) - Physiology
UNIVERSITY oF LAGOS
01.2009 - 01.2014
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