Hi, I’m
JOHN OSSAI
Chief Operating Officer, Chief Marketing Officer, Director Sales And New Business Development, Programme Director, Managing Director
Lagos
Summary
Performance-oriented Sales, Business Development, and Marketing professional offering records of achievement over 10 years of career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers, and accomplishing profit targets. Goal-oriented manager with distinguished experience in leading sales, brand, and product marketing across various industries. Functioned successfully as head of product development, marketing, and innovation at Lagos Business school, Director of marketing at Brain racers, Chief marketing officer, Senior business development manager Opera Ads, and Director of sales and partnership. Experience in policy development and staff management procedures positively impacting overall morale and productivity. Highly effective leader now Director Sales and Marketing position in a challenging environment, contributing to the goals and objectives exemplifying value-added work.
Overview
14
years of professional experience
Work History
Small Hurry
Chief Operating Officer COO
3 2022 - Current
Job overview
- Restored satisfaction by quickly resolving customer complaints with acknowledgment and tactful communication by working with customer success and consumers relation team to foster quality delivery
- Contributed to budget adherence with accurate forecasting and stringent expenditure oversight
- Oversaw regional and local sales managers and staff and offered performance feedback
- Connected with franchise owners to capitalize on expansion opportunities
- Researched market trends and stayed current on customer preferences to better lead JO sales operations
- Determined price schedules and discount rates to maintain competitive positioning
- Mentored sales team in document management, CRM software, saas, Laas , Paas,Data and business analysis,MySQL, project management and contract negotiation
- Directed and coordinated activities involving sales of manufactured products, services and real estate
- Increased customer satisfaction with targeted sales team training in relationship management and negotiation strategies
- Evaluated statistics and expenditures to analyze potential new revenue streams
- Built favorable industry partnerships by representing company and promoting products at trade shows and conventions
- Explained product features and demonstrated operation to educate customers and close sales
- Developed and implemented successful social marketing strategy for brands and product collections
- Researched online marketing strategies to advance and improve company's online presence and e-sales
- Improved landing pages, developed storefronts and updated product specifications to optimize e-Commerce sites
- Developed productive relationships with nationally-recognized retailers to meet sales objectives
- Managed sales strategies and action plans to consistently attain profitability goals
- Managed and lead team of product developers and management team towards quality delivery.
MYG STAR INC (Brain Racers)
Director Marketing Strategy and Operation
05.2021 - 01.2022
Job overview
- Develop a roadmap for existing and lagging product supporting plan to integrate marketing technology to the needs of its users as well as set up to ensure effective data quality
- Oversee strategic marketing, process development, budget administration, marketing analytics, and product roadmap management
- Responsible for directing and managing the development, implementation, and evaluation of integrated brand and marketing initiatives to achieve growth and revenue goals
- Analyze marketing research; develop strategies for certain initiatives, and work effectively with cross-functional teams
- Responsible for leading the team to ensure effective strategy, efficient investment, and accountability across MYG STAR INC and her subsidiaries' marketing department
- Established foundation to move the organization from a 'channel' organization to a 'country' organization
- Built a new segmentation and audience strategy team to gain greater efficiency in reaching the prospective audible consumer
- Led the development of the customer segmentation and targeting vision, collaborating across marketing, product, market research, data science, Bi, and creative teams in other to launch various customer segmentation tests
- Provide insight-driven counseling on customer targets to improve trial take rates and audible membership sign-ups for the various marketing campaign
- Build the annual strategic growth model, forecasting audible membership growth based on omni-channel acquisition strategies
- Partner with MYG STAR INC’s Data and Analytics team to ensure the marketing department can correctly report on the ratio between customer lifetime value and customer acquisition cost, by marketing acquisition tactic
- Track and report the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona.
Lagos Business School - Pan-Atlantic University
Head, Programme Development, and Innovation Management
04.2021 - 01.2022
Job overview
- My Responsibilities consist of Four Pillars: Program/Product Development and management with Agile framework
- Engineer stakeholders and customers engagement
- Implementation of transformational projects
- Guided the institution on decision-making using Data analytics
- Oversaw regulatory issues with APCON, and the Consumer Protection Council of Nigeria and interfaces between the company and professional marketing bodies, ADVAN, AAAN, NIMN, etc
- Led 4 direct reports and between 6 to 15 indirect reports depending on project/program size
- Agencies – Advertising, Creative and Media Independent, and Event marketing agencies in the areas of Marketing programs administration and events sponsorships
- Responsible for the company’s marketing communication including marketing logistics such as acquisition, deployment, and utilization of all marketing assets and support materials
- System administrator for CRM (salesforce.com) in other to identify the global trend and new opportunities
- Drove partnerships with various institutions globally intending to foster business growth
- Oversaw the marketing department and ensure quality output in marketing our various programs and seminars
- Responsible for the overall day-to-day marketing management – brand management, advertising, communication, promotional, and sponsorship programs for all brands
- Ensured donor compliance in the implementation of projects and with donor contract requirements/ reporting deadlines
- Oversaw the collection and timely reporting of project data and statistics for all programs according to internal and donor requirements
- Conducted and oversaw market/ industry research and development of innovative and result-oriented solutions/ strategies for Private Customers, Government, and corporate Institutions.
Qratt limited
Chief Marketing Officer
07.2020 - 02.2021
Job overview
- Developed a social media marketing plan to reach target segments quickly and effectively
- Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers
- Oversaw and evaluated market research and adjusted marketing strategy to meet changing market and competitive conditions
- Responsible for all aspects of marketing strategy, planning, and implementation
- Analyzed ratings and features of competitors to evaluate the effectiveness of marketing strategies
- Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members
- Designed and built a new lead management system to improve the marketing efficiency of a rapidly growing technology company
- Developed end-end measurement strategy and analytics approach for multiple SaaS clients to inform the delivery of a holistic picture of marketing performance including ROI
- Won and managed marketing campaign bids to the tune of $1 million USD
- Reassessed marketing campaign return across channels (SEM, Print, TV, Social Media) and countries, and stopped 20% spending to increase ROI and still maintain revenue growth levels
- Won and managed cordros capital marketing campaign
- Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
Opera internet browser
Senior Business Development Manager
03.2018 - 06.2020
Job overview
- Worked collaboratively with other members of management to implement strategic plans
- Mentored and coached individual employees with a strong focus on their sales and marketing skills
- Devised strategies and techniques to achieve sales targets, map potential customers, and generate sales leads
- Managed existing clients and ensure they stay satisfied, and positive and remain in good standing while promoting growth in sales
- Identified key products, services, and customers and used data to devise innovative sales and marketing plans enabling dramatic growth
- Directed successful SEO and link-building campaigns to increase the website's credibility and drive traffic
- Created and distributed modern trade and effective content to the worldwide distribution network and direct sales staff
- Researched industry-specific markets to find where our product can be most effective in other to satisfy our client's needs and increase revenue
- Streamlined operational efficiencies by delivering recommendations for knowledge-based processes and procedures
- Established relationships with key decision-makers within the customer's organization to promote growth and retention
- Won and manage aviation campaign to the tone of $350,000
- Devised SWOT analysis to create and execute a business plan supporting the achievement of established quotas
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability
- Built, implemented, and enhanced national marketing initiatives to maximize outreach and sales of various products
- Won and managed the mobile campaign to the tone of $1,000,000
- Won and manage a bedmate furniture marketing campaign to the tone of $150,000.
Hes Global
Director Sales And Partnership
08.2016 - 02.2018
Job overview
- Developed and maintained excellent customer service through personal interaction with clients
- Resolved conflicts and negotiated mutually beneficial agreements between parties
- Won bid and coordinated end-to-end supply contract of sesame seed to traders of Africa to the tone of #180 million
- Won bid for supply of manganese ore 1500 wet metric ton to china totaling sum of $789 million
- Drove operational improvements which resulted in savings and improved profit margins
- Won and completed the end-to-end supply of cashew to star Link Global to the tone of #50 million Naira
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches
- Directed mining operation for the production of, Tin ore, lead magenta, copper ore, Gemstones, Tantalite, Quartz, gypsum ore, manganese ore, iron ore, Barite, etc
- Secured major supplies of solid minerals to china’s business Giants to the tone of $1.6 billion in total
- Won bid and complete end-to-end supply of muscovite mica or to the ton of #25 million
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
IT Unit Innovation
Director Sales and Marketing
05.2014 - 06.2016
Job overview
- Achieved profit targets, leveraging market knowledge and in-depth forecasts to plan sales operations
- Directed and coordinated activities involving sales of products with smooth and profitable strategies
- Optimized sales management by assessing the marketing potential of new and existing store locations based on available statistics and expenditures
- Maximized ROI with promotions by correctly targeting plans, and consistently locking in new customers
- Worked effectively with a diverse team to accomplish daily objectives and meet long-term goals
- Liaised and worked closely with digital marketing and PR agencies
- Planned, implemented and managed marketing and lead generation campaigns and measured results
- Developed and maintained a consistent corporate image and ensure that the brand is well communicated across all channels
- Managed all social media channels, strategy, and activity
- Responsible for overseeing the creation of marketing materials
- Developed, implemented, and managed sales forecasting activities, targets, sectors, markets, and territories and set performance goals to achieve company objectives
- Prepared and presented sales reports detailing sales, potential sales, and areas of proposed client base expansion.
Mosent Ventures
National Sales Director
11.2012 - 04.2014
Job overview
- Mitigated negative sales impacts with the continuous market and competitor analysis
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Grew revenue and expanded client base with effective sales support
- Led team of sales managers to complete a total sale target of #600 million annually
- Enhanced customer relations, accounting management, and inventory control with improved training
- Developed and mentored a motivated sales force to maintain and expand existing presence with brick-and-mortar and e-commerce retailers
- Established and built long-term trusted relationships with key account buyers, planners, and support personnel
- Helped to target sales plans by understanding and articulating customers' needs and available sales opportunities
- Boosted sales representative performance across the assigned territory, collaboratively identifying and correcting deficiencies
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Education
University of Benin
Bachelor of Engineering
Alisson, Business Communication
Associate of Arts
LinkedIn Learning, Data Intelligence
Associate of Science
LinkedIn Learning, Digital Strategy
Associate of Arts
Harvard Medical School
GED
International MarketingMSBM
MBA
Institute of Leadership and Manpower Development
Doctoral Fellow
Skills
Utilizing superior multitasking and motivational skills to propel projects and staff to peak results
Facilitating communication between multiple departments for maximum efficiency
Performing numerous, competing tasks while optimizing workflow and maximizing productivity
Maintaining operations by initiating, coordinating, and enforcing program, operational, and personnel policy and procedure
Oversee all areas of sales operation, making improvements or changes where necessary to maximize efficiency and increase the chance of success
Adept at managing client relationships, driving revenue, and identifying growth opportunities that increase profit and exceed organizational goals
Provided a high level of customer service and escalated potential concerns to maintain customer satisfaction
Analyzed information and evaluated results to choose the best solution and solve customer problems
Resolved customer issues and took corrective action in a timely, responsive manner
Organized and dependable candidate successful at managing multiple priorities with a positive attitude
Affiliations
- ADMAP (Advertise and Marketing Professionals)
- AMA (American Marketing Association)
- CIM UK (Chartered Institute of Marketing)
Area Of Expertise
Promotional Campaigns Social Media Proficiency | Business Development | Product Launch Management | Program Management | Project Management Office (PMO) | Business Process | Project Management Lecturing | Project Planning | Business Analysis | Digital Marketing | Integrated Marketing | Competitive Analysis | Social Media Marketing | Market Research | Online Marketing Analytics | Stakeholder Management | Business Process Improvement | Contract Negotiation | C-level Relationship Management | Product Positioning and Marketing | Marketing and Advertising | Business Planning | Sales Leadership | Good Communications Skills | Marketing Skills | Scheduling | Risk Management | Leadership Skills | Relationship Building | Strategic Planning | Problem Solving | Critical Thinking | Time Management | Customer Service | Multi-Tasking | Highly Organized | Customer Satisfaction | Quality Assurance | Strong Work Ethic.
Timeline
Director Marketing Strategy and Operation
MYG STAR INC (Brain Racers)
05.2021 - 01.2022
Head, Programme Development, and Innovation Management
Lagos Business School - Pan-Atlantic University
04.2021 - 01.2022
Chief Marketing Officer
Qratt limited
07.2020 - 02.2021
Senior Business Development Manager
Opera internet browser
03.2018 - 06.2020
Director Sales And Partnership
Hes Global
08.2016 - 02.2018
Director Sales and Marketing
IT Unit Innovation
05.2014 - 06.2016
National Sales Director
Mosent Ventures
11.2012 - 04.2014
Chief Operating Officer COO
Small Hurry
3 2022 - Current
University of Benin
Bachelor of Engineering
Alisson, Business Communication
Associate of Arts
LinkedIn Learning, Data Intelligence
Associate of Science
LinkedIn Learning, Digital Strategy
Associate of Arts
Harvard Medical School
GED
International Marketing
MBA
Institute of Leadership and Manpower Development
Doctoral Fellow