JOAKIN IKAZOBOH
London/Lagos
Summary
Strategic leader with expertise in P&L management and business development, driving market expansion through innovative marketing campaigns. Proven success in artist development and relationship management, alongside skills in music production and creative direction. Experienced in team leadership and organizational development, with a strong focus on change management and international networking. Skilled in contract negotiation, budgeting, and product launches, committed to building industry partnerships and leveraging local market insights for growth.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work history
COUNTRY MANAGER
AFRICORI
, NIGERIA
12.2020 - 12.2025
- -Develop and manage comprehensive label strategy with full P&L responsibility for West African operations, consistently growing market share and revenue
- -Lead strategic artist acquisition and development initiatives, resulting in successful signing and promotion of multiple high-performing artists across the region
- -Oversee integrated marketing execution and campaign management for domestic artists, optimizing promotional spend while exceeding sales targets
- -Forge and maintain senior-level relationships with artists, management teams, and key industry stakeholders across Nigeria and diaspora markets
- -Analyse market trends and audience data to inform strategic decision-making and resource allocation
- -Direct cross-functional teams to execute artist-centered campaigns, balancing creative vision with commercial objectives
- -Forecast revenue projections for artist projects and establish priority structures for release schedules
- -Identify and develop new business opportunities across traditional and digital platforms, expanding artist reach both domestically and internationally
AnR Lead
PLATOON
, NIGERIA/GHANA
01.2020 - 11.2020
- Managed brand portfolio across West Africa, directing A&R and marketing strategy development.
- Executed integrated marketing campaigns across traditional and digital channels.
- Identified emerging talent and market opportunities to enhance regional presence.
- Built strategic systems for cross-functional collaboration within creative departments.
- Established and maintained strong label and client relationships throughout the region.
- Led documentation and project management for multiple artists simultaneously.
CEO/CO-FOUNDER
100 CROWNS ENTERTAINMENT
01.2017 - 01.2020
- Founded and directed sub-label under Chocolate City, overseeing business operations and strategic growth.
- Identified and nurtured breakthrough talent as A&R executive, including Blaqbones and CKAY.
- Collaborated with teams to develop premium brand strategies and execute artist promotion campaigns.
- Managed artist roster development and monitored performances across Martel Cypher's, Wax Lyrical, and Monster Verse.
- Established and maintained relationships with distribution partners and streaming platforms.
- Analysed market trends to inform strategic decisions and optimise resource allocation.
AnR
Chocolate city Music
03.2012 - 12.2016
- Scheduled studio sessions for artists and producers, ensuring efficient daily operations.
- Leveraged relationships to secure valuable media exposure for artists.
- Acquired and applied new skills rapidly to enhance productivity.
- Delivered tasks on time, including album releases and live events.
- Executed rollout plans and managed clearances within tight deadlines.
- Exhibited respect and friendliness while assisting colleagues and clients.
EXECUTIVE ASSISTANT
HENDONMARK
01.2010 - 01.2011
- -Managed project budgets and day-to-day operations for the CEO
- -Ensured scheduling coordination and adherence to corporate deadlines
- -Developed and pitched innovative business solutions and creative concepts
Education
Bachelor of Science - Banking and Finance
LAGOS STATE UNIVERSITY
01.2004 - 01.2009
Skills
- Strategic leadership and P&L management
- Artist development and relationship management
- Team leadership and organizational development
- Integrated marketing campaign management
- Business development and market expansion
- Music production and creative direction
- Data analysis and performance tracking
- Industry relations and partnership building
- Budgeting and financial management
- Contract negotiation and representation
- Product launch expertise
- Change management proficiency
- Local market knowledge
- International networking
Timeline
COUNTRY MANAGER
AFRICORI
12.2020 - 12.2025
AnR Lead
PLATOON
01.2020 - 11.2020
CEO/CO-FOUNDER
100 CROWNS ENTERTAINMENT
01.2017 - 01.2020
AnR
Chocolate city Music
03.2012 - 12.2016
EXECUTIVE ASSISTANT
HENDONMARK
01.2010 - 01.2011
Bachelor of Science - Banking and Finance
LAGOS STATE UNIVERSITY
01.2004 - 01.2009