Jiabao Peng
Junior Product Manager
Shanghai,SH
Summary
Results-driven Product Manager with a proven track record at WJJYA. Expertise in process optimization and data-driven decision-making, with demonstrated ability to streamline cross-functional workflows (sales, procurement, production, quality) through operational improvements. Skilled in P&L management, budget allocation, and executing marketing strategies to drive product success. Strong project leadership and knowledge-sharing abilities, ensuring team alignment and scalable growth.
Overview
1
1
year of professional experience
3
3
Languages
Work History
Consulting Assistant
RHIZOME
05.2024 - 07.2024
- Market Situation Analysis: Collected and analyzed macroeconomic data on the Malaysian e-commerce market, including market size, growth trends, internet penetration rates, and the prevalence of payment methods.
• Researched Malaysian consumer purchasing habits, preferences, and trends through public reports, industry surveys, and online resources. Special attention was given to consumers' motivations and decision-making processes on e-commerce platforms.
• Conducted a detailed analysis of the competitive landscape of major e-commerce platforms in the Malaysian market, including Lazada, Shopee, and Zalora, assessing their market share, marketing strategies, and user experience.
Product Operation
World Jinjiang Youth Association
11.2023 - 03.2024
- Event Management & Communication: Organized hybrid international events (e.g., the “Indonesia- Malaysia Youth Winter Camp”), managing logistics for 200+ participants and producing multilingual promotional materials (English/Chinese) to enhance engagement.
- Data-Driven Product Optimization: Developed predictive models using R (logistic regression) to forecast user-paid conversion rates, identifying a positive correlation between payment willingness and cultural identity among Southeast Asian users. This insight led to the incorporation of a “dialect + cultural tourism” feature into the commercial plan, expected to significantly boost conversion rates.
- User Research & Segmentation: Conducted extensive user research by analyzing over 20,000 global user behavior records with Tableau and employing K-means clustering to segment the core user base into five distinct groups. Authored detailed user persona reports that informed targeted product optimizations.
- Competitive Analysis: Benchmarked language learning apps such as Duolingo and Busuu, deconstructed their social learning models, and distilled design recommendations for a "community-based dialect learning" feature to be included in the product iteration backlog.
Education
Master of Arts - Sociology
Xiamen University
Xiamen, China 04.2001 -
Exchange Study - Economics
Sapienza University of Rome
Rome, IL 04.2001 -
Bachelor of Arts - Sociology
East China University of Science And Technology
Shanghai,China 04.2001 -
Skills
Enables Decision-Making
Communicates & Escalates
Demonstrates Flexibility
Applies Organizational Skills
User and UX research
Design thinking
Timeline
Consulting Assistant
RHIZOME
05.2024 - 07.2024
Product Operation
World Jinjiang Youth Association
11.2023 - 03.2024
Master of Arts - Sociology
Xiamen University
04.2001 -
Exchange Study - Economics
Sapienza University of Rome
04.2001 -
Bachelor of Arts - Sociology
East China University of Science And Technology
04.2001 -
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