MELANIE LAROSA
Lawrenceville
Summary
Senior biopharma marketing executive with 20+ years of experience leading multimillion-dollar brands across rare disease, immunology, hematology, and vaccines. Proven track record of driving successful launches, accelerating HCP and patient engagement, and delivering measurable revenue growth through integrated omnichannel strategy. Trusted client leader known for building high-performing teams, strengthening profitability, and translating complex science into competitive market advantage.
Overview
15
15
years of professional experience
Work History
SVP, Client Services
IMRE
09.2024 - Current
- Led 10-member team to deliver multimillion-dollar brand campaigns and increase stakeholder engagement.
- Partnered with Calliditas, AstraZeneca, and J&J to shape brand vision and market differentiation.
- Drove strategy and adoption for key products including Tarpeyo, Saphnelo, and Tezspire.
- Supported new business development, securing high-value client opportunities.
- Executed integrated omnichannel campaigns across digital, CRM, and field channels.
SVP, Group Director
Havas Lynx New York
01.2021 - 08.2024
- Directed brand strategy for Pfizer/Sumitomo, Novartis, and Merck, boosting product adoption.
- Managed $15M+ portfolio, driving revenue growth and profitability.
- Led omnichannel campaigns, increasing HCP and patient engagement.
- Optimized in-line brand performance and market share.
- Partnered with cross-functional teams to enhance campaign effectiveness.
SVP, Account Supervisor
H4B Catapult
02.2017 - 12.2020
- Led $10M business unit, driving consistent revenue growth and profitability.
- Executed integrated brand strategies, boosting HCP engagement by 25%+.
- Improved patient access through targeted multichannel campaigns.
- Mentored cross-functional teams, enhancing performance and productivity.
- Strengthened client relationships, achieving 95%+ account retention.
VP, Account Group Supervisor
Cline Davis & Mann - Princeton
10.2010 - 01.2016
- Led $10M business unit, driving revenue growth and profitability.
- Directed hematology and ophthalmology portfolios, increasing global HCP and patient uptake.
- Executed multichannel campaigns, boosting brand visibility and adoption by 20%+.
- Partnered with vendors to improve patient compliance and therapy persistency.
- Mentored cross-functional teams, achieving 95%+ client satisfaction.
Education
B.S. - Business Administration
Monmouth University
01.1998
Skills
- Brand Strategy
- Market Positioning
- Omnichannel Marketing
- Launch Excellence
- Cross-Functional Leadership
- HCP Engagement
- Patient Engagement
- P&L Management
- Revenue Growth
- Portfolio Management
- Digital Strategy
- Performance Analytics
- Competitive Intelligence
- Rare Disease
- Immunology Marketing
- Hematology Expertise
- Vaccine Strategy
- Women’s Health
- Client Leadership
- Financial Forecasting
- Team Development
Accomplishments
Improved patient access, compliance, and therapy persistency.
Therapeutic Areas
- Ophthalmology
- Rheumatology
- Transplant
- Vaccines
- Women's Health
Timeline
SVP, Client Services
IMRE
09.2024 - Current
SVP, Group Director
Havas Lynx New York
01.2021 - 08.2024
SVP, Account Supervisor
H4B Catapult
02.2017 - 12.2020
VP, Account Group Supervisor
Cline Davis & Mann - Princeton
10.2010 - 01.2016
B.S. - Business Administration
Monmouth University