Jessica Okeke
Dubai
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Sicca Branding And Marketing Agency
04.2022 - Current
- Oversaw preparation and delivery of over 50 marketing copies, images, videos, and other collateral per week.
- Designed and implemented quarterly social media strategies to align with business goals, brand awareness, and engagement.
- Developed and managed content calendars for each platform to establish timely and relevant posts, thereby increasing engagement by 90% weekly.
- Developed relationships with influencers to grow reach and create wider visibility by 300% in 6 months.
- Conducted media training for company executives and business leaders.
Social Media Specialist
Temptimate Wellness
03.2020 - 02.2022
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use.
- Met multiple deadlines using strong task prioritization skills.
Social Media Specialist
Jumia
03.2018 - 03.2019
- Created, curated, and published 72 pieces of content for feeds and stories across social media channels to increase followers by 2555%.
- Live-streamed dialogue and events on Facebook, Twitter, and Instagram to optimize interaction and engagement levels.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy, increasing visibility by 2 million.
- Wrote succinct, accurate, intelligent and creative copy, driving traffic to brand websites to 207%
- Implemented and maintained an editorial calendar for clients' social media channels, which helped clients reach KPIs.
Education
Bachelor of Science - Psychology
University of Ibadan
11.2023
Associate of Arts - Graphic Design
Shaw Academy
United States07.2022
Diploma - Marketing
University of Pennsylvania
United States Of America03.2022
Skills
- Market Research and Competitor Analysis
- Photo and Video Editing
- Content Creation, Email Marketing
- Community Management
- Canva, CapCut, Adobe Creative Suite
- Excellent Verbal and Written English
- Search Engine Optimization (SEO)
- Facebook, Instagram, LinkedIn, Twitter, Tiktok, Pinterest
Timeline
Social Media Manager
Sicca Branding And Marketing Agency
04.2022 - Current
Social Media Specialist
Temptimate Wellness
03.2020 - 02.2022
Social Media Specialist
Jumia
03.2018 - 03.2019
Bachelor of Science - Psychology
University of Ibadan
Associate of Arts - Graphic Design
Shaw Academy
Diploma - Marketing
University of Pennsylvania
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