Jerry O. Adeyeri

• Managed over 40% of company's account, overseeing marketing communication activities for popular FMCG brands, including Captain Morgan, Orijin, Smirnoff, Malta Guinness, Dubic Malt
• Developed and executed comprehensive Marketing communications plans, ensuring impactful brand campaigns, boasting more than 80% success rate across board.
• Managed events, press conferences, and promotional activities for Diageo Mainstream spirit brands
• Managed junior accountants, providing guidance, training, and performance evaluations to ensure their professional growth and development.
• Collaborated across departments to identify cost-saving opportunities and implement measures to reduce overhead expenses.
• Facilitated productive relationships with external vendors through effective communication skills when resolving disputes or negotiating favorable terms on contracts.
• Optimized budgeting process by providing detailed forecasts and variance analyses to management.

• Managed accounts for Wema Bank, Nigerian Bottling Company (NBC), and Cellulant, providing strategic communications support for corporate banking.
• Oversaw various teams—Creative, Digital, and Media Relations—ensuring swift and top-tier PR service delivery. Achieved over 70% client commendations per task, showcasing unwavering commitment and meticulous attention to detail.
• Led successful brand launches, partnerships, and seminars resulting in increased brand visibility.
• Negotiated contracts with vendors, securing favorable terms that benefited organization's bottom line.
• Established strong working relationships with clients through exceptional customer service and proactive communication efforts.
• Spearheaded cross-functional collaboration initiatives to foster innovation and drive business growth.

• Delivered 100% free media tour
• Organized, managed special events, including press conferences and media tours, generating buzz and excitement around company offerings.
• Created compelling content for various platforms, increasing engagement and visibility.
• Secured media coverage for clients through targeted press releases with media pitches.
• Elevated corporate image through expertly crafted messaging, brand positioning strategies, incorporating 100% freely delivered radio tour.
• Coached executives on media appearances, ensuring consistent messaging and polished delivery

• Managed relationships with local and international media for various high-profile brands
• Organized press conferences, media screenings, and successful media tours for clients
• Supervised media buying activities, establishing profitable campaigns with discounts exceeding 15%.
• Developed and maintained effective relationships with key stakeholders to better understand their needs and expectations.
• Managed risks and mitigated potential issues through proactive planning, monitoring, and timely decision-making.
• Spearheaded multiple high-impact projects simultaneously while meeting tight deadlines under pressure-packed situations.
• Explored new tools and technologies that enhanced team members capabilities while enabling seamless collaboration across departments.

• Curated compelling content for company's blog, conducting interviews with thought leaders, and overseeing content creation and publication processes, resulting in 30% increase in blog engagement.
• Executed highly targeted social media marketing strategies for diverse brands, tailoring messages to specific audience segments and achieving notable 20% growth in overall social media reach.
• Played pivotal role in ensuring operational success of company's studio, assuming Photography Instructor/Trainer role. Also served as on-field photographer for assignments, contributing to about 25% improvement in quality and efficiency of photography services.

• Crafted persuasive speeches and talking points for executive presentations at industry conferences or meetings, resulting in 15% increase in audience engagement and positive feedback.
• Designed corporate image and identity, including creating distinctive company logo and strategically managing social media presence. This effort contributed to notable 25% rise in online brand visibility and audience interaction.
• Facilitated administrative and logistical support to enhance operational efficiency for staff members.
• Produced and distributed brochures, newsletters and press kits.

Masterclass in PR at NIPR was an opportunity to learn perfected communication etiquette, honed brand mastery, and mastered marketing strategies. Proven expertise in crafting compelling messages, maintaining a professional persona, and navigating the complexities of brand and reputation management

Showcased exceptional skill and fast-learning ability through the adoption of my script as the practical material for all students. Earned the admiration of tutors and trainers for expertise in scripting, tone stress on voicing, podcasting, and interview conduction. Proven dedication to mastering the art of radio communication

Graduated from specialized training, augmenting skills in measuring and evaluating PR effectiveness. Proven proficiency in assessing the impact of strategic communication initiatives