Aliyu Garba
Abuja
Summary
An experienced sales professional and pharmacist with 15+ years of experience in sales and business development with a proven track record of success in driving growth and profitability in the FMCG industry. Skilled in sales planning, strategy, and execution; customer relationship management; and marketing communications. Possess strong leadership and management skills with a proven ability to build and motivate high-performing teams. Committed to delivering results and exceeding expectations.
Overview
20
20
years of professional experience
Work History
Trade Marketing Manager
GLAXOSMITHKLINE CONSUMER NIGERIA PLC (GSK)
05.2022 - Current
- Developed sound, executable trade and shopper marketing plans based on category, channel trends, and shopper insights.
- Drove execution of trade and shopper marketing plans through field sales team.
- Designed and owned full year trade and shopper activity calendar for key brands in collaboration with relevant stakeholders.
- Led end-to-end trade and shopper activity management, including design, execution, tracking, evaluation, and claim reimbursement.
- Equipped sales team with winning customer propositions by brand and channel to secure customer support for GSK brands.
- Provided sales team with required selling tools such as Look of Success, Master stock List, Planogram, Sales Presenters, Profit Story, Sell document, Trade briefs, etc.
- Developed visibility materials based on understanding of channel and shopper with goal of winning purchase decision at retail.
- Worked with Procurement and Third-party agencies to deploy visibility material that cannot be implemented by Sales Team.
- Provided guidance on investment of G2N and A&P behind Sales & Category drivers to optimize Return on Investment (ROI).
- Provided trade and shopper insights to Marketing in development of Marketing activation plans.
Project Manager, SLOB Product Depletion
GLAXOSMITHKLINE CONSUMER NIGERIA PLC (GSK)
04.2022 - Current
- Led execution of various initiatives that saved over 90% of GSK Nigeria N1b worth of stock at risk of expiry by strategies aligning, enhanced stakeholder engagements and data-driven course correction. Achievement was recognised with GSK global recognition gold award.
Area Sales Manager North
GLAXOSMITHKLINE CONSUMER NIGERIA PLC (GSK)
05.2014 - 04.2021
- Consistently delivered on medium and long-term priorities of company by executing route to market strategies.
- Conducted market surveys, intelligence gathering, and impact assessment that put company above competition.
- Ensured stakeholders have adequate infrastructure and resources to deliver effective distribution of commodities and healthcare products.
- Drove implementation of quality management system standards with stakeholders in line with prevailing regulation.
- Managed team of 16 and assessed their training and development needs, then worked with human resources to deliver on it.
- Ensured successful execution of marketing initiatives and promotions by monitoring and evaluating activities, picking up learnings that would drive course-correction and risk mitigation.
- Conducted regular review meetings with relevant stockholders to seek alignment and commitment to ensure that healthcare products are delivered in right location, in right quantity and quality in affordable pricing.
- Area currently at growth of 21% versus last year.
Regional / Business Development Manager, North
BAKANGIZO PHARMA NIGERIA LTD
06.2012 - 02.2014
- Met sales targets and grew region by 33% versus previous year in cost-effective manner.
- Synergized efforts of all field persons in North, resulting in increased sales and market share.
- Provided effective and visionary leadership for entire team, resulting in high morale and productivity.
- Ensured that customer base of company in North was continuously expanded by ensuring that all available products were clear market leaders via aggressive product promotion.
- Garnered relevant marketing information which management could leverage on in its effort to remain ahead of its numerous competitors in industry.
National Trainer / Facilitator
NATIONAL PHARMACOVIGILANCE CENTRE (NPC) / NAFDAC
04.2011 - 03.2012
- Trained healthcare providers (Senior and Junior) on Pharmacovigilance, which helped to improve the understanding and reporting of adverse drug reactions (ADRs).
- Facilitated at NPC/NAFDAC organized trainings, which helped to increase awareness of pharmacovigilance in Nigeria.
- Monitored Compliance on ADR forms at designated areas, which helped to ensure that ADRs were being reported correctly and timely.
- Collated and disseminated feedbacks and recommendations on trainings conducted, which helped to improve the quality of trainings in the future.
Medical Representative
SWISS PHARMA NIGERIA LTD
04.2006 - 03.2011
- Detailed ethical and hi-tech products to healthcare providers, resulting in increased awareness and demand for these products.
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Traveled extensively conducting clinical meetings and presenting seminars, which helped to educate healthcare providers on the latest medical treatments and technologies.
- Conquered competition by developing and executing effective sales strategies.
- Initiated, implemented, and monitored business strategies that resulted in increased sales and market share for the company.
- Educated healthcare providers, health policy makers, and other stakeholders on new products, which helped to improve patient care.
Pharmacist
GENERAL HOSPITAL
02.2005 - 02.2006
- Reviewed prescription to confirm appropriate selection of drug, dose and check for interactions with other medications.
- Interpreted prescription orders, dispensed medications, and counseled patients on drugs.
- Maintained appropriate drug records and completed reports as necessary.
- Educated patients about possible drug interactions and gave special administration instructions.
- Communicated issues and reactions to specific medications to intercept potential errors.
- Worked as preceptor to provide practice-based instruction to students at pharmacy practice sites.
Intern Pharmacist
GWAGWALADA SPECIALIST HOSPITAL
02.2004 - 01.2005
- Followed department policies, procedures and best practices for pharmacy operations.
- Educated patients on possible drug interactions, potential side effects, and optimal methods of administration.
- Used pharmacy software to enter prescription and insurance information.
- Prepared packaging and labels for prescriptions, verifying accuracy of dosage, side effects, interactions, and refill instructions.
- Assisted pharmacist in final review of filled prescriptions.
- Evaluated patient histories to assess medication compliance and spot issues such as doctor shopping or excessive usage.
Education
Certificate - Project Management
University of Washington
Washington09.2019
Certificate - Change Management
WATSAN Institute
Kenya08.2019
Certificate - Coaching
Humanitarian Leadership Academy
UK07.2019
Certificate - Leadership And Management
University of Washington
Washington05.2019
Certificate - Project Risk Management
WATSAN Institute
Kenya05.2019
Certificate - Certificate in Logistics (Health Commodities)
USAID Global Health E-learning Centre
USA04.2011
Bachelors - Pharmacy
University of Jos
Nigeria02.2004
Skills
- Sales planning and strategy
- Customer relationship management (CRM)
- Marketing communications
- Project management
- Key account management
- Distributor and distribution management
- Data-driven negotiation
- Customer Buying Habits
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Awards and Recognition
- GSK Global recognition (Gold) for spearheading various initiatives to sell off slow and obsolesce stocks which mitigated financial loss to the company. July 2023.
- GSK Global recognition (Bronze) for excellent performance, GSK Consumer Nigeria, December 2022.
- GSK Global recognition (Silver) for excellent performance, GSK Consumer Nigeria, July 2020.
- Best in increased sales (Panadol), GSK Consumer Nigeria 2019
- Best in Joint business plan execution (Key Accounts), GSK Consumer Nigeria 2019
- Best in In-store shopper execution, GSK Consumer Nigeria 2019
- GSK Global recognition (Silver) for excellent performance, GSK Consumer Nigeria October 2019.
- Delivered overall best performing distributor Pan Nigeria GSK Consumer Nigeria 2018.
- Best in brand (OTC) performance GSK Consumer Nigeria 2018.
- Best in brand (OHC) performance GSK Consumer Nigeria 2018.
- GSK Global recognition (Silver) for excellent performance, September 2018.
- GSK Global recognition (Silver) for excellent performance, February 2017.
- GSK Global recognition (Silver) for excellent performance, February 2017.
- GSK Global recognition (Silver) for excellent performance, March 2017.
- Best in Key Distributor Management for GSK Nigeria in the North 2016.
Affiliations
Pharmaceutical Society of Nigeria, PSN.
Referees
On request.
Timeline
Trade Marketing Manager
GLAXOSMITHKLINE CONSUMER NIGERIA PLC (GSK)
05.2022 - Current
Project Manager, SLOB Product Depletion
GLAXOSMITHKLINE CONSUMER NIGERIA PLC (GSK)
04.2022 - Current
Area Sales Manager North
GLAXOSMITHKLINE CONSUMER NIGERIA PLC (GSK)
05.2014 - 04.2021
Regional / Business Development Manager, North
BAKANGIZO PHARMA NIGERIA LTD
06.2012 - 02.2014
National Trainer / Facilitator
NATIONAL PHARMACOVIGILANCE CENTRE (NPC) / NAFDAC
04.2011 - 03.2012
Medical Representative
SWISS PHARMA NIGERIA LTD
04.2006 - 03.2011
Pharmacist
GENERAL HOSPITAL
02.2005 - 02.2006
Intern Pharmacist
GWAGWALADA SPECIALIST HOSPITAL
02.2004 - 01.2005
Certificate - Project Management
University of Washington
Certificate - Change Management
WATSAN Institute
Certificate - Coaching
Humanitarian Leadership Academy
Certificate - Leadership And Management
University of Washington
Certificate - Project Risk Management
WATSAN Institute
Certificate - Certificate in Logistics (Health Commodities)
USAID Global Health E-learning Centre
Bachelors - Pharmacy
University of Jos
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