Jennifer Emuedo
Marketing Specialist
Abuja,Federal Capital Territory
Summary
Strategic and Disruptive Digital Marketing Executive with more than four years of cognitive experience developing and executing Online and Offline marketing and Product branding/marketing strategies in the Non-profit, retail and Automobile Industries.
Proficient in Business analytics, Feasibility studies, video, audio and text Content development and scheduling, Email Marketing, Business Development, and SEO Optimization, with a track record of significantly increasing Brand visibility, online engagement and Sales leads.
Overview
6
6
years of professional experience
Work History
Media and communications executive
Network Against Corruption And Trafficking
Abuja, Federal Capital Territory
06.2022 - Current
- Network against corruption and trafficking, Maintain a database of media organizations and contacts within them
- Manage the company’s or organization’s social media communications
- Regularly meet with and conduct interviews with media personnel
- Create and produce internal newsletters for the organization
- Develop and maintain working relationships with journalists in multiple types of media outlets
- Act as a spokesperson for the organization
- Write, edit and distribute various types of content, including material for a website, press releases, marketing material and other types of content that take the message to the public.
Communications & Digital Marketing Executive- -The Growth Factor
03.2021 - 04.2022
- Developing and scheduling marketing content, across social and traditional media, Planning and executing online and offline marketing initiatives, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Planning, building and maintaining social media presence, handling enquiries, responding to direct messages and coordinating overall Customer Engagement
- Measuring and reporting performance of all digital marketing campaigns, and benchmarking against KPIs
- Identifying trends and insights, optimizing budget and performance based on the insights
- Coordinating quarterly Cross-functional Brainstorming sessions with management and communications team on new and creative growth strategies
- Planning, execution, and measurement of experiments and conversion tests
- Collaborating with internal teams to create and optimize landing pages, optimizing user experience, based on feedback
- Coordinating collaborations with agencies and other vendor partners
- Receiving feedback from clients, on quality of service delivery and communicating the same to the concerned department and tracking closeout and/or improvement
- Achievement
- Planned and executed a marketing plan for the weekend of fathers’ day 2021 that raked in $38,000 for a client
- The highest sales in a single weekend since the inception of the Departmental store client.
Digital Salesperson
CARS BAZAR
07.2018 - 03.2021
- Matching Customer requests and budgets to available Automobiles
- Developing and scheduling marketing content for used vehicles across Social media and traditional media platforms, Handling enquiries and overall Customer Engagement
- Scheduling Physical customer automobile test drives and inspection of Vehicles
- Negotiating car prices based on certifications and vehicle’s physical condition for customers trading-in vehicles, Authenticating Clients and third-Party Used car documents against theft and Forgery
- Handling Auctions, Deal Closures, close-out of payments and facilitating proper Automobile Documentations
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Increased sales and customer satisfaction through personalized servicing.
- Managed customer from initial contact to closing with attention to detail to build loyalty.
- Asked open-ended questions to determine needs and assisted customers in selecting appropriate merchandise.
- Achievement:
- Increased conversion of online enquiries to inspections by 30% in the first 3 quarters of 2021.
Education
Diploma - Product marketing
ALTSCHOOL AFRICA
06.2022 - 6 2023
Bachelor of Science - Biochemistry
University of Port Harcourt
01.2014 - 1 2019
Skills
B2C MarketingB2B MarketingBusiness DevelopmentFeasibility StudiesEmail MarketingSocial Media ManagementCopywritingSEO OptimizationGoogle AnalyticsRemote workCustomer CareAd managementHootsuiteDeal closuresStrategic Marketing Planning
Marketing and advertising
Marketing and advertising
Customer retention
Non-profit management
Strategy development
Research and analysis
Timeline
Media and communications executive
Network Against Corruption And Trafficking
06.2022 - Current
Diploma - Product marketing
ALTSCHOOL AFRICA
06.2022 - 6 2023
Communications & Digital Marketing Executive- -The Growth Factor
03.2021 - 04.2022
Digital Salesperson
CARS BAZAR
07.2018 - 03.2021
Bachelor of Science - Biochemistry
University of Port Harcourt
01.2014 - 1 2019