JASON DANIEL COLLINGS
Moonpig Group Ltd
Crewe, Cheshire East,CHE
8
years of professional experience
Award-winning Creative Writer with 5+ years of experience crafting compelling narratives across digital media, publishing, and brand communications. Proven track record of increasing audience engagement by 45% through innovative storytelling techniques. Expertise in content strategy, creative direction, and cross-platform narrative development for diverse UK markets. Experienced with crafting compelling narratives and engaging content. Utilizes strong research skills and creativity to produce high-quality writing. Track record of meeting deadlines and adapting to different writing styles.
Work History
Senior Creative Writer
3 Years 1 Month- Lead creative content development for seasonal campaigns reaching 12M+ UK customers annually
- Collaborate with design and marketing teams to develop cohesive brand narratives across print and digital platforms
- Increased customer engagement by 35% through personalised greeting card copy and social media content
- Mentor junior writers and manage editorial calendar for 4 product lines
- Utilized strong editing skills to revise written work for clarity, coherence, and grammatical correctness.
- Adapted writing style according to project requirements, exhibiting versatility across various industries and formats.
Content Marketing Specialist
2 Years 5 Months- Created compelling product descriptions and brand stories for beauty and lifestyle e-commerce platforms
- Developed content strategies that improved organic search rankings by 28% across multiple brand portfolios
- Managed blog content for 6 international beauty brands, generating 2.3M monthly page views
- Coordinated with influencer marketing team to create authentic brand partnership content
Freelance Creative Writer
1 Year 2 Months- Provided creative writing services for SMEs across Manchester and London
- Clients included: Fever-Tree (premium mixer campaigns), Innocent Drinks (social media content), WeWork (community newsletters)
- Delivered 200+ pieces of content including web copy, press releases, and marketing materials
- Maintained 98% client satisfaction rate with repeat business from 85% of clientele
Junior Copywriter
1 Year 4 Months- Supported pharmaceutical and healthcare marketing campaigns with regulatory-compliant copy
- Collaborated on award-winning mental health awareness campaign for NHS Greater Manchester
- Developed patient education materials and healthcare professional communications
- Contributed to team winning PM Society Digital Award 2017 for innovative patient engagement
Education
Master of Arts (MA) - Creative Writing
Bachelor of Arts (BA) - English Literature
Skills
Writing & Content Creation: Creative Writing
Copywriting
Script Writing
Technical Writing
SEO Content
Digital Media: Social Media Strategy
Blog Management
Email Marketing
Content Management Systems
Technical Skills: Adobe Creative Suite
WordPress
Mailchimp
Google Analytics
Hootsuite
Specialisms: Brand Storytelling
Fiction Writing
Editorial Services
Content Strategy
Writing style versatility
Strong vocabulary
Editing and proofreading
Imaginative thinking
ADDITIONAL INFORMATION
English
C2
Bilingual or Proficient
Spanish
C1
Advanced
Accomplishments
- Winner: Northern Writers' Awards 2023 - Best Digital Content Campaign
- Shortlisted: Content Marketing Association Awards 2022 - B2C Content Strategy
- Published: Short story collection "Urban Echoes" (Comma Press, 2021)
- Featured: Guest columnist for The Guardian Creative Network (2020-2022)
- Certified: Google Analytics Individual Qualification (2023)
- Member: Society of Authors, Chartered Institute of Marketing
Timeline
Senior Creative Writer
Moonpig Group Ltd
2022.03 - 2025.04Read More
Content Marketing Specialist
The Hut Group (THG)
2019.09 - 2022.02Read More
Freelance Creative Writer
Self-Employed
2018.06 - 2019.08Read More
Junior Copywriter
Havas Lynx Group
2017.01 - 2018.05Read More
The University of Derby
Master of Arts (MA) from Creative Writing
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University of Leeds
Bachelor of Arts (BA) from English Literature
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