Summary
Overview
Work History
Education
Skills
ADDITIONAL INFORMATION
Accomplishments
Timeline
Generic

JASON DANIEL COLLINGS

Crewe, Cheshire East,CHE

Summary

Award-winning Creative Writer with 5+ years of experience crafting compelling narratives across digital media, publishing, and brand communications. Proven track record of increasing audience engagement by 45% through innovative storytelling techniques. Expertise in content strategy, creative direction, and cross-platform narrative development for diverse UK markets. Experienced with crafting compelling narratives and engaging content. Utilizes strong research skills and creativity to produce high-quality writing. Track record of meeting deadlines and adapting to different writing styles.

Overview

8
8
years of professional experience

Work History

Senior Creative Writer

Moonpig Group Ltd
Manchester
03.2022 - 04.2025
  • Lead creative content development for seasonal campaigns reaching 12M+ UK customers annually
  • Collaborate with design and marketing teams to develop cohesive brand narratives across print and digital platforms
  • Increased customer engagement by 35% through personalised greeting card copy and social media content
  • Mentor junior writers and manage editorial calendar for 4 product lines
  • Utilized strong editing skills to revise written work for clarity, coherence, and grammatical correctness.
  • Adapted writing style according to project requirements, exhibiting versatility across various industries and formats.

Content Marketing Specialist

The Hut Group (THG)
Northwich, Cheshire
09.2019 - 02.2022
  • Created compelling product descriptions and brand stories for beauty and lifestyle e-commerce platforms
  • Developed content strategies that improved organic search rankings by 28% across multiple brand portfolios
  • Managed blog content for 6 international beauty brands, generating 2.3M monthly page views
  • Coordinated with influencer marketing team to create authentic brand partnership content

Freelance Creative Writer

Self-Employed
Various Locations
06.2018 - 08.2019
  • Provided creative writing services for SMEs across Manchester and London
  • Clients included: Fever-Tree (premium mixer campaigns), Innocent Drinks (social media content), WeWork (community newsletters)
  • Delivered 200+ pieces of content including web copy, press releases, and marketing materials
  • Maintained 98% client satisfaction rate with repeat business from 85% of clientele

Junior Copywriter

Havas Lynx Group
Manchester
01.2017 - 05.2018
  • Supported pharmaceutical and healthcare marketing campaigns with regulatory-compliant copy
  • Collaborated on award-winning mental health awareness campaign for NHS Greater Manchester
  • Developed patient education materials and healthcare professional communications
  • Contributed to team winning PM Society Digital Award 2017 for innovative patient engagement

Education

Master of Arts (MA) - Creative Writing

The University of Derby
England
03-2021

Bachelor of Arts (BA) - English Literature

University of Leeds
England
06-2016

Skills

  • Writing & Content Creation: Creative Writing, Copywriting, Script Writing, Technical Writing, SEO Content
  • Digital Media: Social Media Strategy, Blog Management, Email Marketing, Content Management Systems
  • Technical Skills: Adobe Creative Suite, WordPress, Mailchimp, Google Analytics, Hootsuite
  • Specialisms: Brand Storytelling, Fiction Writing, Editorial Services, Content Strategy
  • Writing style versatility
  • Strong vocabulary
  • Editing and proofreading
  • Imaginative thinking

ADDITIONAL INFORMATION

English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)

Accomplishments

  • Winner: Northern Writers' Awards 2023 - Best Digital Content Campaign
  • Shortlisted: Content Marketing Association Awards 2022 - B2C Content Strategy
  • Published: Short story collection "Urban Echoes" (Comma Press, 2021)
  • Featured: Guest columnist for The Guardian Creative Network (2020-2022)
  • Certified: Google Analytics Individual Qualification (2023)
  • Member: Society of Authors, Chartered Institute of Marketing

Timeline

Senior Creative Writer

Moonpig Group Ltd
03.2022 - 04.2025

Content Marketing Specialist

The Hut Group (THG)
09.2019 - 02.2022

Freelance Creative Writer

Self-Employed
06.2018 - 08.2019

Junior Copywriter

Havas Lynx Group
01.2017 - 05.2018

Master of Arts (MA) - Creative Writing

The University of Derby

Bachelor of Arts (BA) - English Literature

University of Leeds

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