James Nwanganga
DIGITAL MARKETETING SPECIALIST
Abuja,FC
Summary
Experienced Digital Marketing Manager with a proven track record of over 7 years in planning, developing, managing, and implementing digital marketing strategies across the fin-tech, tech, and healthcare industries. Possesses in-depth knowledge of SEO, SEM, PPC, email marketing, and Google Analytics, as well as a deep familiarity with various digital marketing channels. Resourceful and industrious professional adept at measuring ROIs and KPIs, and proficient in preparing and managing digital marketing budgets. Certified in Digital Marketing by Google, showcasing a commitment to staying up-to-date with industry best practices.
Overview
8
8
years of professional experience
1
1
Language
Work History
Head of Digital Marketing
IRecharge Tech Innovations Ltd
Abuja, FCT
07.2025 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Implemented cutting-edge analytics tools to better understand customer behavior and preferences.
- Tailored marketing messages to different audience segments, improving relevance and engagement.
- Curated compelling content for various digital platforms, enhancing brand storytelling and audience connection.
- Launched new product lines through effective online campaigns that generated significant interest from target audiences.
- Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
- Mentored junior team members, aiding in their professional development within the organization.
- Utilized search engine optimization best practices to increase website visibility and rankings.
- Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
- Increased brand awareness by implementing innovative digital marketing strategies.
- Improved lead generation with targeted pay-per-click advertising campaigns.
- Established a robust social media presence, fostering a strong community of engaged followers.
- Streamlined processes related to project management, improving efficiency within the department.
- Partnered with sales teams to align digital marketing efforts with business objectives.
- Stayed current on industry trends and emerging technologies to maintain a competitive advantage in the marketplace.
- Collaborated closely with public relations teams to promote positive company news stories through various online platforms.
- Managed cross-functional teams to execute integrated digital marketing campaigns.
- Optimized website performance for enhanced user experience and higher conversion rates.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 700%.
Digital Marketing Manager
IRecharge Tech Innovations Ltd
06.2024 - 06.2025
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Implemented cutting-edge analytics tools to better understand customer behavior and preferences.
- Tailored marketing messages to different audience segments, improving relevance and engagement.
- Curated compelling content for various digital platforms, enhancing brand storytelling and audience connection.
Digital Marketing Executive
iRecharge Tech Innovations Ltd
Abuja, FCT
07.2022 - 06.2024
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 200%.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created email blast campaigns to target key customers.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
- Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Improved lead quality by developing targeted content for each stage of the buyer''s journey.
Digital Marketing Manager
212 Bakery Ltd
12.2021 - 08.2023
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Conducted A/B testing on various digital platforms to refine marketing messages and strategies.
- Streamlined email marketing processes, achieving higher open and click-through rates.
- Coordinated with sales teams to create cohesive marketing messages that improved lead quality and quantity.
Digital Marketing Specialist
Tenplus Digital Labs
09.2022 - 04.2023
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Evaluated market trends to stay current on consumer and competitor changes.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Implemented new strategies to improve click-through rates and conversion.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
Digital Marketing Manager
Surjen healthcare Ltd
06.2022 - 10.2022
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
Digital Marketing Manager
NAIAJATECHWEB
09.2017 - 11.2021
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Improved website visibility through development and implementation of SEO strategies.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Bachelor of Science - Marketing
University of Nigeria
Enugu, EN09-2019
Skills
SEO, Email Marketing, Social Media Management
SEM, Content Creation, Google Analytics
- PPC campaigns
Product marketing
Video marketing
References
References available upon request
Personal Information
- Nationality: Nigerian
- Gender: Male
Timeline
Head of Digital Marketing
IRecharge Tech Innovations Ltd
07.2025 - Current
Digital Marketing Manager
IRecharge Tech Innovations Ltd
06.2024 - 06.2025
Digital Marketing Specialist
Tenplus Digital Labs
09.2022 - 04.2023
Digital Marketing Executive
iRecharge Tech Innovations Ltd
07.2022 - 06.2024
Digital Marketing Manager
Surjen healthcare Ltd
06.2022 - 10.2022
Digital Marketing Manager
212 Bakery Ltd
12.2021 - 08.2023
Digital Marketing Manager
NAIAJATECHWEB
09.2017 - 11.2021
Bachelor of Science - Marketing
University of Nigeria
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