James Nwanganga
Digital Marketing Specialist
Federal Capital
Summary
A successful digital marketing specialist who is skilled at planning, executing, and optimizing online digital marketing strategies and successfully promotes products through multiple digital strategies. achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
10
10
Certifications
2
2
Languages
Work History
Digital Marketing Specialist
Talosmart Limited
Lagos (Remote)
03.2023 - Current
- Ads Campaign Management
- Email Marketing
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Optimized website content and images to improve search engine rankings.
- Managed search engine marketing budgets and tracked campaign performance.
Digital Marketing Executive
iRecharge Tech Innovations Ltd
Abuja
07.2022 - Current
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Supported new client acquisition with superior strategy and world-class presentations.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 200%.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Created email blast campaigns to target key customers.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Digital Marketing Manager
Surjen Healthcare Ltd
Abuja
06.2022 - 10.2022
- Developed and executed A/B testing strategies to optimize campaign performance.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Increased customer engagement through social media.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Drove cross-functional collaboration with focus on quality service delivery.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Monitored return on investment of online and social media marketing efforts.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
Digital Marketing Specialist
TenPlus Digital Labs Ltd
Abuja (Remote)
09.2022 - 04.2023
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
Digital Marketing Manager
212 Bakery Ltd
Abuja
12.2021 - 08.2022
- Developed and executed A/B testing strategies to optimize campaign performance.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Increased customer engagement through social media.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Drove cross-functional collaboration with focus on quality service delivery.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Continually maintained and improved company's reputation and positive image in markets served.
Marketing Specialist
Oxford International Group
Port-Harcourt
03.2021 - 11.2021
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Updated customer database and generated lists and counts for direct marketing projects.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Met with vendors to assess products, inquire about services and negotiate pricing.
Digital Marketer
NAIJATECHWEB
Abuja
09.2017 - 02.2021
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Identified growth opportunities and developed initiatives to increase market share.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
Education
Bachelor of Science - Marketing/Marketing Management, Digital Marketing
University of Nigeria
Nsukka, Nigeria 07.2015 - 09.2019
Skills
Campaign execution
Digital media
Pixel
Multi-channel marketing
Project management
Marketing programs
CRM
Digital marketing
Social media tools
Graphic design
Marketing strategies
Brand strategy
Web analytics
SEO
Email marketing campaigns
SEM trend knowledge
Keyword optimization
Ad development
Strategic planning
Certification
Facebook Certified Digital Marketing Associate
Timeline
Digital Marketing Specialist
Talosmart Limited
03.2023 - Current
Digital Marketing Specialist
TenPlus Digital Labs Ltd
09.2022 - 04.2023
Digital Marketing Executive
iRecharge Tech Innovations Ltd
07.2022 - Current
Digital Marketing Manager
Surjen Healthcare Ltd
06.2022 - 10.2022
Digital Marketing Manager
212 Bakery Ltd
12.2021 - 08.2022
Facebook Certified Digital Marketing Associate
05-2021
Facebook Social Media Marketing Specialization Certificate
05-2021
Microsoft Advertising Certified Professional (MACP)
03-2021
Technical Support Fundamentals Certificate.
03-2021
Marketing Specialist
Oxford International Group
03.2021 - 11.2021
Google Digital Skills for Africa Certification
08-2020
Google Web Designer Basics Certificate
01-2020
Search Ads 360 Certification Exam Completion
01-2020
Google Ads Display Certification
01-2020
Advanced Google Analytics Certificate
01-2020
Digital Media and Marketing Strategies
01-2020
Digital Marketer
NAIJATECHWEB
09.2017 - 02.2021
Bachelor of Science - Marketing/Marketing Management, Digital Marketing
University of Nigeria
07.2015 - 09.2019