JACOB EMEKA OYEKWE
Marketing Manager, Marketing Analyst, Digital Marketer
Summary
Marketing expert with 4+ years of experience in brand building, lead generation, and campaign execution. Proven ability to develop and implement successful strategies that drive profits, increase market share, and strengthen customer dominance. Skilled in data analysis, communication, and team leadership.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Marketing Manager
Nelo-techie
Texas
11.2022 - Current
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Digital Marketer
Petto
- Developed and executed a highly effective content strategy for Petto's Twitter account, resulting in an impressive 800% increase in reach within just 4 months
- Developed and implemented a comprehensive social media crisis management plan that effectively handled potential PR disasters, mitigated risks, and safeguarded the brand's reputation, ensuring a positive brand image and customer loyalty
- Leveraged structured data to create a comprehensive content plan that successfully redirected traffic from the brand's Twitter and Discord to its Telegram channel, leading to a rapid community growth of 5000 people within 5 months
- Managed The Billionaire NFT's subreddit and skillfully shared content across various crypto-related subreddits, resulting in a significant increase in brand visibility and reach
- As a skilled Discord moderator, restructured the Discord server and introduced engaging and interactive weekly activities and giveaways, leading to a remarkable 600% increase in Discord members and an extraordinary 1200% increase in revenue from NFT sales.
Digital Marketer
Nelo Techie
01.2020 - Current
- Conceptualized brand identity and developed a unique graphic style and tone for communications that resonated with the target audience
- Successfully implemented an automated chat-bot for Nelo-Techie’s Instagram page, resulting in a 75% reduction in response time to customer inquiries, and a 90% increase in customer satisfaction ratings
- Conducted extensive research to determine the trends for the business niche and audience preference, enabling the creation of highly targeted and effective marketing strategies
- Utilized data-driven insights to successfully analyze the engagement rate of the followers of a well-known influencer that aligned with the brand's image and voice then collaborated with her on a campaign, resulting in a 100% increase in brand awareness and a 20% boost in sales revenue
- Re-strategized and planned content for Instagram, analyzed content pillars and focused on the ones with the highest impressions and engagement, leading to a better understanding of the client’s Instagram growth trajectory and with the main focus on Instagram reels, resulting in a massive increase in followers from 2k to over 84k within 12 months, with a total account reach of over 4m.
Social Media Manager
Eastern Mediterranean
- Government of the Federation 2019- 2020
- Developed and executed a highly successful editorial calendar for the E.M.M.R department, resulting in a seamless flow of Social Media Events throughout the year
- Crafted engaging and informative blog content about NNPC prices that attracted over 3000 visitors, positioning the department as a thought leader in the industry
- Conducted regular analysis of social media metrics to track performance and identify areas for improvement, fine-tuning social media strategies to optimize results
- Collaborated with cross-functional teams to develop and implement innovative social media campaigns that drove brand awareness, engagement, and conversion rates
- Maintained a consistent brand voice and visual identity across all social media channels, ensuring alignment with the organization's messaging and values
- Stayed up-to-date with the latest social media trends, tools, and best practices, bringing fresh ideas and insights to the team to enhance social media performance
- B.Sc
- Economics
- Udemy Content Marketing
- Alison Search Engine Optimization
- Coursera Marketing Analytics
- Coursera Brand Management
Education
Bachelor of Science - Economics
Eastern Mediteranean University
North Cyprus 04.2013 - 04.2019
Skills
Content Marketing
undefinedCertification
Udemy - Content Marketing
Timeline
Course - Marketing Analytics
03-2023
Marketing Manager
Nelo-techie
11.2022 - Current
Alison - Search Engine Optimzation
07-2021
Digital Marketer
Nelo Techie
01.2020 - Current
Udemy - Content Marketing
06-2019
Bachelor of Science - Economics
Eastern Mediteranean University
04.2013 - 04.2019
Digital Marketer
Petto
Social Media Manager
Eastern Mediterranean
Similar Profiles
Brandyn WuBrandyn Wu
Field Technician at Techie HandyField Technician at Techie Handy
Roland BarnesRoland Barnes
Acting Deputy Director at NELOActing Deputy Director at NELO
Larissa Alves De Melo SampaioLarissa Alves De Melo Sampaio
Maid at Hotel NeloMaid at Hotel Nelo